Empower Apps

Guest Paul J Schmidt - UnoDeuce MultimediaYoutubeInstagramTwitterFacebookRelated EpisodesEpisode 13 - Apple and VideoEpisode 7 - Apple 2019SponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.AirPods ProImproved Sound Quality and BatteryNoise Cancellation and Transparency ModePossibly A First Attempt at Audio Augmented RealityiPhone 11Video Recording UpdatesFilmic ProFrame Rate ImprovementsWhat's the advantage for Max Vs. Plus?Night Mode, Deep Fusion, and other camera improvementsiPads and Macs for ProfessionalsAre iPads ready for Profession Video Editing?Adobe Premier vs Adobe RushiMac Pro vs Mac ProIntel vs ARMiOS 13 and CatalinaIs there a need to upgrade for non-developers?When will iOS 13 be ready?Issues with 64-bit only on CatalinaSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Jeff Gamet - Text Expander Evangelist TextExpander - @textexpanderTwitter @jgametInstagram @jgametRelated EpisodesEpisode 26 - App Search Optimization with Ariel MitcheliSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Importance of Reaching the PressClear messaging prevents uncertainty and ambiguityPay attention and communicate with usersGet insight from the users by scheduling callsCater your messaging to your audienceUsing PR Services (ex. PRLog) are helpful but personal relationships are importantGoing to the Right AudienceBased on the target device (Android vs iOS) and industry, pitch to right journalistsTalk to developers who have done apps in that spaceMake sure the press release service aligns with your appThe Email - Important Components What is it - Software, Hardware, etc...What does it do - Email Client, Music Player, iPhone Case, etc...Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...Why should I care/What makes it special/What need does it fillEmail Client - AI based Spam Filter for Administrative AssistantThe Email - Subject Line Mistakes Ambiguous or Unclear Subject LineBeing Too CleverPretending Like You're Looping BackTiming is ImportantKeeping It FreshWhen to Actually Follow-UpHow to build a Media KitHigh Resolution Screenshots - PNG or JPEGLogos - SVG and PNG or JPEGProduct Information - PDF - not Microsoft WordReviewers GuideWalkthrough DocumentationFAQ - Addresses questions the media will haveRequired Files or Info - Example Files, Logins, etc...Contact Info - email address, social media, home pageVideos optional - Youtube Link (for in-use) or GIF (for screenshots) How Can Companies Integrate the Messaging Early OnThink About the Messaging Early In the Development ProcessThink About How It's Presented As It's DevelopedMom Test - Rope In Friends and FamilyLook at Other PR Pages such as TextExpander'sLive Stream or Schedule Live Presentations Usage of the AppUsing the Press for Recruiting Beta TestingSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Ariel Michaeli  - Twitter @arielmichaeliAppFigures - Twitter @appfigures360idev 2019 - App Store Optimization for the Rest of UsAppFigures GuidesAppFigures App Store Optimization ChecklistHow to Optimize Your Keywords List in App Store ConnectOptimizing Your App’s Name to Get More DownloadsHow to Choose the Right Keywords for App Store OptimizationSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.App Store Optimization BasicsThe Importance of MarketingWhy not depend on Today, Category, or Featured by AppleHow it helps established business as well as startups60% of downloads are directly from the App StoreYou only have 20 seconds to capture your audienceAppFigures App Store Optimization ChecklistKey Differences between SEO and ASOBackwards Engineering the Play Store/App Store vs. GoogleASO is restricted by the fields and parameters Apple or Google Play Store providesPeople Search for Solutions on Google vs People Search for Apps on the App StoreWhat are the Components For Successful ASO?Research for Correct Keywords Apply Keywords based on Solutions the App ProvidesBreakdown KeywordsUse the Correct Title and Subtitle CorrectlyTitle and Subtitle in the Apple App Store Are Rendered As One SentenceHow to Optimize Your Keywords List in App Store ConnectOptimizing Your App’s Name to Get More DownloadsHow to Choose the Right Keywords for App Store OptimizationMake Visuals Compelling Which Encourage DownloadsVideos Are Very HelpfulGive Your Screenshots Context and Use the Design of the App PageUser JumpMonitoring Keywords and Algorithm ChangesExperiment with Emulated App Store Pages and A/B TestingWhat are Common Mistakes For Successful ASO?Don't Optimize for Competitor NameDon't Leave Your App Page Alone But Constantly MonitorDon't Optimize for Only Your Competitor Apple Watch App Store and Heartwitch App FeedbackUnderstand Your AudienceUse Branding with Browser WindowSelling on the Apple Watch Store Makes the App UniqueAsk Apple to FeatureReach Out To The CommunitySocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest John Knox  - Twitter @windaddict - LinkedInHiring An App Developer - Twitter @hireanappdevPrevious EpisodesEpisode 12 - iOS Developer Interviews with Alex BushSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Business of Software HighlightsMatt Wensing on ForecastingOne Second Everyday iOS Hiring ChallengesLack of Experience and Understand of iOS DevelopmentCargo Cult Interview Style (and Burying Dead Bodies😱?)Lack of Training Resources for EmployeesNot Oppurtunities for Growth Lack of Organization Skills in HR/RecruitingGetting HiredDealing with HR AutomationFinding the Right Person at the Company?LinkedIn vs TwitterWhat Companies Should Look For?How John Does Coding ChallengesFinding Coding StyleHave Little to No Complex DependenciesSeeing Actual Experience Social MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Kyle Newsome - (Twitter @kylnew)Continuous Integration - What, Why & How feat. Bitrise - SwiftTOSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.New iPhone 11 ThoughtsCamera ImprovementsMax vs Not-Max SizeDSL vs iPhoneNight ModeContinuous Integration Issues with iOSDeployment IssuesCache IssuesContinuous Integration 101How to Get StartedRemoving Dependencies on People and FilesReproducible AnywhereUsing Pull Requests or Code Reviews As TriggersHaving Tests to Address Pain PointsDealing with Certificates and Provisioning ProfilesHashiCorpUsing Tools Like FastlaneComparing ServicesCloud ServicesBitrise - Focused on Mobile Development (Android and iOS)Travis-CI - Free Open Source (includes macOS)Circle-CI - Free Open Source (includes macOS)Self-HostingJenkinsXcode ServerRunning Your Own Mac Virtual MachineHybrid SolutionsMacStadiumDifferences between macOS and iOS building SpeculidTutorial Setting Up Speculid and macOS on Travis-CIFeedback Loops and CIHaving Healthy Unit Tests Rapid Results through AutomationProofing Builds Before QASocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshowTranscriptionLeo Dion (Host): Hey, Kyle, how are you doing? [00:00:01] Kyle Newsome (Guest): I'm doing great. Thanks very much. It's unfortunately a slightly rainy day in Toronto here, but otherwise, a good mood. [00:00:07] Leo Dion (Host): Yeah, same here. It's been a weird, cause. I don't know what Ontario's like, but Michigan. It's like one day was 80 degrees and then the next day dropped down to like 50 or 60 [00:00:18] Oh, sorry. That's Fahrenheit. But you get what I mean. [00:00:20] Kyle Newsome (Guest): It's okay. I lived a little bit in the States, so I like can do the conversion. I know that like 70 is nice and comfortable. Eighties getting to hot sixties like not too bad. [00:00:30] Leo Dion (Host): I think fall's finally here. Yeah, so another sign of fall is the new iPhones. Did you get anyone iPhone?[00:00:38] Kyle Newsome (Guest): I got the new iPhone 11 pro max. Which I've been waiting to upgrade for a few years. So this is like my first experience with like the X, you know, edge to edge screen as well. [00:00:49] Leo Dion (Host): What do you think of it? [00:00:51] Kyle Newsome (Guest): Honestly, so far I'm pretty impressed with it and as much as people have complained about how the three lenses look, I actually think it looks pretty nice.[00:00:58] They've done something good with the glass backing, so it looks pretty refined, so I can't really complain about that. I've played around with the camera and the night photography a little bit and it's pretty cool to see how much it can capture in low light. [00:01:11] Leo Dion (Host): What did you have previously? [00:01:13] Kyle Newsome (Guest): Previously I had the iPhone seven plus. [00:01:17] Leo Dion (Host): Okay. And do you really like the max size? [00:01:19] Kyle Newsome (Guest): You know, like I'm used to it in my hand now, so I can't complain. You know, for the longest time I didn't think that I would like it, but I believe when the seven plus was the only one that had the two cameras, and I was really interested in that functionality.[00:01:32] So I upgraded to the largest one, and now I'm kind of used to it. But I think that both the regular size and the max size are both pretty good in terms of screen size you got. I'm just sort of used to this in my hand and I liked that when they at least made the change from the old ones to the new ones, they kept the size of the same and then just you got more screen space so it feels exactly the same as my old phone in my hand.[00:01:56] Leo Dion (Host): Yeah, I was a plus size user and I loved that. And then I went to the 10s, not max. And I don't feel like I miss the size because the screen size is pretty much the same. But I was just curious, like if you see like a big advantage with the max. [00:02:12] Kyle Newsome (Guest): No, I don't really think so. I guess it gets a little bit longer battery life, which is always nice, but otherwise, yeah, they both look pretty nice.[00:02:20] I was sort of on the fence whether to go with one or the other, but I think ultimately it was kind of like hand feel that I just like, I was used to the weight and everything, so I just wanted to make a seamless transition like that. [00:02:30] And the big selling point for me with the plus was the extra lens. And like now we don't have that.[00:02:35] Leo Dion (Host): Like the extra selling point isn't there because he can pretty much get that with the regular pro. So like that was my big thing was I just want a really good camera. Like I don't have cameras anymore. Like I think I sold my DSLR and my other digital cameras a couple of years ago cause I wasn't really using them.[00:02:54] And like the convenience of having an iPhone was always worthwhile to me. And like the dual came...

Guest Abbey Jackson - (Twitter @earthabbey)Modularize All the Things - Abbey JacksonSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Themes from ConferencesThe Importance with Meeting New PeopleLearning Old FeaturesTrying to Deep Dive into SwiftUI and its FutureThe Benefits of SwiftUI for DesignersComparing HTML and SwiftUIBreaking Down How Xcode WorksHow Different Components in Xcode Can Help Organize Your CodeHow an Xcode Project WorksHow Files result in TargetsDifferences between Targets and Build ConfigurationDealing with Target DependenciesTesting with Targets and XcodeHow Workspaces Differ from ProjectsModularizing ComponentsWhat are the best ways to organize your product?Modularizing Your Persistence LayerImportance of TDD and Protocol Oriented ProgrammingOther examples of modularizing: Network, Feature-cased, Authentication, User Profile, LocationFollowing Apple's SDK Framework ExampleDealing with Source ControlUsing Git SubmodulesDependency Management Tools (i.e. SPM, Cocoapods, Carthage)Using SDK TargetsSwift Package ManagerThe Benefits of ModularizingDecrease Build TimesShare Code and FunctionalityOptimize Your Build PipelinesPost-September Purchasing ChoicesApple Watch Series 5iTunes vs App Store Gift CardsiMac BackpackSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Full VideoYoutube Video - https://youtu.be/5Qn22CN3hAASponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Apple Arcade and Apple TV+Can there be a subscription service for apps similar to Arcade for games?Was the pricing reasonable for most iPad (7th Generation)Is the iPad ready to be a laptop replacement?Is the app ecosystem ready for professional apps on the iPad?Apple Watch Series 6What the continuing trend of the Apple Watch battery improvement?Is the Apple Watch the device of the future?iPhone 11A continuing trend of maturity in the smartphone market?Is the iPhone a phone or a camera?iOS 13Thoughts on if Apple bit off too much on the OS upgrades to deliver everything on time? - @tonydehnkeSocial MediaYoutube - BrightDigitTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Manton ReeceMicro.blog@manton - Micro.blogCore Int - Podcast with DanielSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Micro.blogSelf-Hosted and Indie Web FocusDealing with Twitter IssuesDeveloper-FriendlyPrivacyCommunity IssuesMarketing to an AudienceReach Out and Let People KnowStarting a Mailing List and Blog to Reach OutSlow Growth Allows For Intermittent Improves Based On Audience FeedbackMaintaining EngagementUsing Automation with Mailchimp and other Mailing ListsUsing Kickstarter for Funding a New ProjectFinding the right niche or nichesProviding value outside of comparing yourselfDeveloping for Multiple Apple PlatformHosting through Linode using Sinatra + RubyHow Micro.blog works behind the scenesHaving a Public API and Dealing with Third-Party APIsAdopting standardsDealing with Multiple Different UIsBuilding Frameworks for other DevelopersDifferences between developing for the Mac vs. iPhoneCatalyst vs SwiftUI on the MacConstantly Releasing UpdatesApple September EventWhat the new iPhone might mean for developers?Maturity of the iPhoneEmphasis on Photography with third lensIndependence of the Watch AppSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Daniel JalkutRed Sweater - Software CompanyDaniel's Blog - https://bitsplitting.orgCore Int - Podcast with Manton(@danielpunkass) | TwitterPrevious EpisodesEmpower Apps | WWDC 2019 - Apple Watch with Gary Sabo | Episode 18Empower Apps | WWDC 2019 - Swift UI with Jason Anderson | Episode 19Core Int | Episode 378: Hi, I make Macintosh SoftwareCore Int | Episode 377: Just A Tiny CompanyCore Int | Episode 376: I Had A Vegan QuesadillaTalk Show with John Gruber - Episode 257 - A Real SandwichSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.WWDC 2019SwiftUI is the Future but is it Ready?SwiftUI and Pragmatic Adoption and MigrationHow has Apple changed over the years?Apple conservative approach towards changeNot Releasing FirstWhat happened to Marzipan?Project Catalyst vs. SwiftUIUsing SwiftUI with AppKitArtisanal vs Cross-PlatformWhy would a company develop using Catalyst?When a rewrite isn’t: rebuilding Slack on the desktop Is Slack in the business of writing exemplary apps?Pragmatism vs Art in Product DevelopmentHow does Apple develop products?Leading by DesignWould you use SwiftUI in a Brand New App?Future of macOSLocking Down of macOSTalk Show with John Gruber - Episode 257 - A Real SandwichMac App Store vs. Distributing YourselfHow does Notarization work?How does Gatekeeper work?Daniel's Article - A Real GatekeeperApple - Making macOS more secure or more annoyingIs Sandboxing and the 30% cut worth it for the Mac App Store?Speculid - Easily Manage Graphics in Xcode ProjectsFastScripts - Powerful script management utilityNon-Consensual SoftwareRunning an App BusinessLimits of the App Store as a BusinessHow to be a successful business and build great apps?Build Your Saas - Hosting Costs Stratechery - The First Post-iPhone KeynoteFind Where the Market IsSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★

Guest Jason Anderson (@_jasonranderson) | Twitterjasonranderson GitHubPrevious EpisodesEmpower Apps | WWDC 2019 - Apple Watch with Gary Sabo | Episode 18Sponsors360|iDev- August 25 - 28th - Denver, COThe Leading indie iOS/Mac (and watchOS, and tvOS) Developer conferenceIt’s all about Community and Code!Four days of hands-on training, amazing sessions, and the great community. All Swift.Use the promo code FriendsInHighPlaces to get 20% off registration.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Functional Reactive ProgrammingReactiveCocoa · GitHubCombine | Apple Developer DocumentationModel–view–viewmodel - WikipediaFirst-class function - WikipediaUnderstanding Declarative ProgrammingBetter for Multiple DevicesImproved Team CollaborationXcode LivePreviewKeep View Model and Data Model SeparateFaster Iterative Development Long-TermDrawbacks of using Swift UILimited to latest OS (iOS, macOS, watchOS, tvOS)Lack of Documentation and SupportCollection Views (i.e. Grids)Good Support of Communication Between of UIKit and SwiftUINot Best for New Recent ReleasesDo Need To Use It NowLeo’s Swift UI StreamSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Edward Sanchez Steven Lipton ★ Support this podcast on Patreon ★