Guest
- Jeff Gamet - Text Expander Evangelist
- TextExpander - @textexpander
- Twitter @jgamet
- Instagram @jgamet
Related Episodes
Sponsors
- Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
- 10 years of experience developing for a variety of Apple platform
- Helping dev shops which lack experience with Apple platforms and Swift
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Importance of Reaching the Press
- Clear messaging prevents uncertainty and ambiguity
- Pay attention and communicate with users
- Get insight from the users by scheduling calls
- Cater your messaging to your audience
- Using PR Services (ex. PRLog) are helpful but personal relationships are important
Going to the Right Audience
- Based on the target device (Android vs iOS) and industry, pitch to right journalists
- Talk to developers who have done apps in that space
- Make sure the press release service aligns with your app
The Email - Important Components
- What is it - Software, Hardware, etc...
- What does it do - Email Client, Music Player, iPhone Case, etc...
- Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...
- Why should I care/What makes it special/What need does it fill
- Email Client - AI based Spam Filter for Administrative Assistant
The Email - Subject Line Mistakes
- Ambiguous or Unclear Subject Line
- Being Too Clever
- Pretending Like You're Looping Back
- Timing is Important
- Keeping It Fresh
- When to Actually Follow-Up
How to build a Media Kit
- High Resolution Screenshots - PNG or JPEG
- Logos - SVG and PNG or JPEG
- Product Information - PDF - not Microsoft Word
- Reviewers Guide
- Walkthrough Documentation
- FAQ - Addresses questions the media will have
- Required Files or Info - Example Files, Logins, etc...
- Contact Info - email address, social media, home page
- Videos optional - Youtube Link (for in-use) or GIF (for screenshots)
How Can Companies Integrate the Messaging Early On
- Think About the Messaging Early In the Development Process
- Think About How It's Presented As It's Developed
- Mom Test - Rope In Friends and Family
- Look at Other PR Pages such as TextExpander's
- Live Stream or Schedule Live Presentations Usage of the App
- Using the Press for Recruiting Beta Testing
Social Media
Instagram - @brightdigit
Patreon - empowerappshow
- Steven Lipton