

What’s Working in Marketing™
RightMetric
Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.
Episodes
Mentioned books

May 8, 2020 • 51min
The Foundational Elements of Marketing Strategy with Conner Galway, President at Junction Consulting
Conner Galway is the President of Junction, a firm that helps brands build digital competencies from the inside out through strategy, training and consulting. In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

May 8, 2020 • 47min
The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot
Andrew Delaney is the Senior Manager of Social Media at HubSpot, the leading growth platform that provides marketing professionals with the tools they need to grow better. In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends.
For show notes, other episodes, and more content make sure to check out RightMetric.co.

May 8, 2020 • 36min
Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later
Taylor Loren is the Director of Content Marketing at Later, the leading Instagram scheduler and social media marketing platform. In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics.
For show notes, other episodes, and more content make sure to check out RightMetric.co.