What’s Working in Marketing™

Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data privacy.    Snapchat continues to grow fast, so why the heck is it still such a big unknown for so many marketers?For more content, episodes, and show notes make sure to check out RightMetric.co.

In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing efforts. Listen in as we question the term 'Content is King'.   For more content, episodes, and show notes make sure to check out RightMetric.co.

Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience data, with Breana Bacon and Julia Schroeder from the Methods + Mastery research team. you can learn more about their work at knoweldgedrops.mtehodsandmastery.com    Be sure to read the full report if you want to learn how to speak fan. For more content, episodes, and show notes make sure to check out RightMetric.co.

John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking. For more content, episodes, and show notes make sure to check out RightMetric.co.

Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital. For more content, episodes, and show notes make sure to check out RightMetric.co.

Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth. For more content, episodes, and show notes make sure to check out RightMetric.co.

Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.  

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.

Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.

Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.