Content Disrupted: Bold Takes on Brand Marketing

In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.Episode Highlights:[01:03] Kris’s Journey: From Sales to Founding Sendoso[03:02] Leveraging Personalization to Redefine Customer Engagement[06:55] The Changing Playbook for Hybrid Work and Customer Connection[10:00] Why Thought Leadership and Long-Term Branding Matter in Demand Generation[13:55] The Role of AI in Scaling Corporate Gifting and Direct Mail[22:17] Aligning Sales and Marketing for Seamless Customer Experience[35:31] How Gifting Fits into the Customer JourneyIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/3ONeqChSpotify: https://bit.ly/4fZoOmqInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.Episode Highlights:[01:27] Brett’s Career Journey to CMO at Intel[05:09] Navigating Public and Private Market Dynamics[13:17] Building an AI Ecosystem for Real-World Impact[27:12] Overcoming AI Hype and Educating the Market[36:26] Embracing the Challenger Role in the AI Space[43:30] Creating Agile and Focused Marketing TeamsIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/3V1LXMWSpotify: https://bit.ly/3CwE3o7Instructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.Episode Highlights:[01:26] Raj’s Journey from Computer Engineering to Marketing[03:42] Core Marketing Principles in a Tech-driven World[07:15] Balancing Innovation and Traditional Marketing Values[11:23] Teaching GenAI: Bridging Tech Insights and Marketing Essentials[18:12] AI as a Tool for Creative Inspiration rather than Pure Automation[25:28] Key Stages of Implementing AI Marketing[34:18] Proprietary Data and Customer Insights in AI Model Training[44:56] Ethical Challenges and Privacy Considerations in AI-driven Marketing[49:24] The Next Frontier: AI-powered Physical and Digital IntegrationIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/40D8y5USpotify: https://spoti.fi/3AlKbz3Instructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.Episode Highlights:[05:24] The Importance of Product-Led Marketing[12:33] Disconnect Between AI Solutions and Business Needs[26:26] Delivering a Convincing Message to the Right Audience[33:21] Challenges of Implementing Product-Led Growth (PLG)[36:32] Categories of AI Usecases to Associate With[41:59] Overcoming Marketer Fatigue with New Tools[47:03] Embracing Curiosity and Personal Perspective in MarketingIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/4dQnbptSpotify: https://spoti.fi/3BYKqjHInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.Episode Highlights:[08:35] The Evolution of Media Consumption[19:40] Tactics for Data Collection[34:35] Understanding Consumer Behavior[40:54] Evangelizing the Bigger Picture[42:08] Brand vs. Performance Marketing[52:04] AI and AuthenticityIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/47xx2yOSpotify: https://spoti.fi/47yFdLpInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies. Episode Highlights:[10:01] The Power of Product-Led Growth[26:35] From Startup to Scale-Up[28:32] “Creative Destruction”[31:06] Transitioning from Traditional Marketing to Influencer MarketingIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3Tj66x3 Spotify: https://spoti.fi/3AOXJ5TInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand. Episode Highlights:[10:40] Purpose In Branding[23:40] The Value of Subcategories[32:42] Message Distribution[37:00] Marketing and AI[38:58] The Future of MarketingIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/4cBldZeSpotify: https://spoti.fi/4fXPJzuInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.Episode Highlights:[04:11] How to Use Your Brand Story to Create a Distinctive Market Position[14:09] Balancing Heritage and Innovation in Your Brand Narrative [22:23] Channel-Proofing Your Brand Positioning with a Cohesive Identify and Purpose[33:25] Bringing Your Brand’s Personality to Life[38:55] Balancing Short-Term Business Outcomes with Long-Term Brand BuildingIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3Sw3hIuSpotify: https://spoti.fi/3A7k3HEInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.Episode Highlights:[04:22] - Building a Content Marketing Powerhouse: Cleveland Clinic's Digital Evolution[09:36] - Strategy for Maintaining Relevance Amidst Noise in Healthcare Content[16:54] - Navigating the Explosion of Digital Channels and Platforms[25:45] - Piloting AI in Healthcare Marketing: Opportunities and Challenges[31:12] - Implementing GenAI Responsibly: Education, Governance, and Best Practices[38:57] - Navigating Budget Pressures and Proving Content Marketing ROI in HealthcareIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3ScDQLOSpotify:  https://spoti.fi/4d9uoRFInstructions on how to do this are here.Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted,  esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests. Episode Highlights:[02:25] The Psychology of Misbelief: How Stress and Low Resilience Shape Consumer Belief & Decision-Making [10:19] The Funnel of Misbelief: How Personality and Social Identity Reinforce Mistrust[18:34] Three Levels of Building Trust at Scale: Transparency, Vulnerability, and Long-Term Alignment[27:11] Consequences of Consumers’ Anxiety and Desire to Control Purchasing Decisions[31:43] Marketing to Emotional and Psychological NeedsIf you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Listen and subscribe on Apple Podcasts: https://apple.co/45TGsDS Listen and subscribe on Spotify: https://spoti.fi/4cDVG2e Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com.Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so