Content Disrupted: Bold Takes on Brand Marketing Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap
Dec 5, 2024
46:00
In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.
Episode Highlights:
- [01:03] Kris’s Journey: From Sales to Founding Sendoso
- [03:02] Leveraging Personalization to Redefine Customer Engagement
- [06:55] The Changing Playbook for Hybrid Work and Customer Connection
- [10:00] Why Thought Leadership and Long-Term Branding Matter in Demand Generation
- [13:55] The Role of AI in Scaling Corporate Gifting and Direct Mail
- [22:17] Aligning Sales and Marketing for Seamless Customer Experience
- [35:31] How Gifting Fits into the Customer Journey
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Spotify: https://bit.ly/4fZoOmq
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so