“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD“All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPOD“You don't need to spend $10,000 a month on SEO, you can just work very slowly and methodically to master the results for your brand name.” @kmillertime421 #DTCPOD“Focus on the activities that are actually going to convert into incremental dollars earned.” @kmillertime421 #DTCPOD“There's 1.5 million people a month that search for the term word counter, and right now we rank number three for that term.” @kmillertime421 #DTCPODWe Speak About:[01:51] Kevin introduces himself and Gr0 [03:26] The importance of utilizing organic search for brands[05:03] Types of brands and content to focus on[07:20] Helpful ways to earn PR as a startup [09:33] Looking at organic search as a performance marketing channel [11:02] Key factors to track and look for in organic search  [12:51] Tools that improve search traffic   [14:37] Common mistakes that brands can potentially capitalize on  [16:32] Quick tips to improve SEO[18:08] Brands succeeding in organic search and their strategy   [20:03] What content a brand should attack first [21:26] How to further generate traffic[23:56] Effective ways to use organic search to your advantage [25:48] How to stay ahead of google’s search algorithm [28:16] Where to find the Agency and Kevin Miller onlineDiving into eCommerce SEO strategyKevin Miller, Co-founder and CEO of Gr0, joins the POD to give some insight on how the agency curates growth for brands through organic search  Gr0 is an SEO agency that scales brands online.Kevin recognizes that organic search can be utilized as a performance marketing channel, and uses this approach to drive sales and revenue for brandsThe agency’s goal is to build organic SEO content to help brands avoid paying all their gross margin to platforms such as facebook and google. Kevin recognizes that it is important for businesses to build out all their media profiles. Paid ads aren’t the only way to grow in DTC, organic helps tooGr0 stands out as an agency with digital marketing experts committed to help rank brands #1  on google, organically The agency focuses on digital strategies to get brand recognition and implements suggestions for brands to stay ahead of google algorithm updates  . Kevin takes the approach to achieving successful growth for brands by reiterating the importance of getting the brand name out their end being editorial with the brand’s page Gr0 analyzes brands and discovers what specific content each brand should take on first that would work best for search optimizationKevin recommends that if you're just starting a project, it's great to announce it online because legitimate companies do press releases.Stay tuned as Kevin discusses the benefits of utilizing organic search and easy steps to take to optimize your brand through SEOIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Gr0 website: https://gr0.com/Kevin Miller’s twitter: https://twitter.com/kmillertime421Kevin Miller’s website: https://kevinmiller.com/Kevin Miller’s email: kevin@Gr0.com

“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD“If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTCPODWe Speak About:[02:05] Breaking down Italic’s unique conversational email[04:10] Doe lashes SMS strategy Copy this email from Italic and this SMS that drives urgency fro Doe LashesIn today’s episode of fantastic emails and texts, we’re looking at content from Italic and Doe Lashes.Italic is a brand that prides itself on providing quality goods while Doe Lashes specializes in handcrafted silk lashes.Italic sends out a great email to convert email subscribers into SMS subscribers and Doe Lashes sends out a great text for an upcoming product launch.Stay tuned as we dive into an awesome email from Italic and a great urgency-driving SMS from Doe Lashes. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Italic’s SMS opt-in email: https://twitter.com/lovevalgeisler/status/1425821223175565312Where to find Doe Lashes’ SMS: https://fantastictexts.com/product-launch/Italic founder Jeremy Cai on the DTC POD: https://trend.io/blog/founder-stories-jeremy-cai-italicDoe Lashes’ founder Jason Wong on the DTC POD: https://trend.io/blog/brand-building-influencer-marketing

“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD“I used email as a way to build audiences and  nurture, convert, engage folks to buy products or services or consume more content.” @ecomchasedimond #DTCPOD“Make sure you have the different abandoned flows, the browse abandonment, the abandoned cart, and the abandoned checkout. That's all for the pre-purchase side.” @ecomchasedimond #DTCPOD“You have to focus on the business metrics, things like clicks, revenue per recipient, people that are responding to your emails, people that are active on your website and  taking a full funnel kind of hyper personalized approach to that.”@ecomchasedimond #DTCPOD“Double down on sending as many campaigns as you can, learning as much about your audience as possible, and figuring out what type of content gets them to click.” @ecomchasedimond #DTCPODWe Speak About:[02:01] Chase introduces himself and Structured Agency  [03:45] Experiences that led to a skillset in email marketing [07:32] Must do tips for email marketing[06:16] Elements of sophistication that added value to the brand [11:23] How to setup a successful email flow[13:49] How often to log data  [15:52] How to prepare your email marketing for the IOS 15 update  [20:22] Email designs and how to avoid the spam box[23:29] The order for asking for data matters[26:05] How to successfully receive a customer’s phone number [27:37] Tips on how to use email as a conversion channel [30:11] What’s next for Chase Dimond and where to find him onlineHow Chase Dimond grew his expertise through a single marketing channel Chase Dimond, A professional eCommerce email marketer, joins the POD to give some insight on how to build revue through emails and optimize this marketing channelChase Dimond markets his expertise through his own website, and is currently partnered with structured agency and boundless labs, an email marketing platformChase began social networking at an early age and was able to scale this platform through cold emails. As he developed his skillset he transitioned to eCommerce email marketing where he has sent over 1 billion emails, resulting in $75+ million in email attributable revenue.Chase recognizes that there is more than one variable to successful email marketing, and it all comes down to knowing the and and the place. Sometimes in DTC, It pays to emailChase Dimond stands out as a marketer for his elite skill set in growing brand revenue through emails . One key strategy his agency uses to increase conversion rates is to segment customer types and then break down what each of those people want to see and how they're going to be engaging. Chase takes a unique approach to achieving successful conversion for brands by following a strategy of asking for email first and then phone number secondChase understands that the first emails you send to a customer will be the most important because they will set the tone of the entire relationship.Sam recommends segmenting your emails and customizing them to what works best for your customersStay tuned as Sam discusses how optimize email marketing and what flows to use for your customers If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Chase Dimond's website: https://chasedimond.com/Chase Dimond’s twitter: https://twitter.com/ecomchasedimond

“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD“By creating these conversations and providing helpful advice, it builds that stronger connection with the brand” @jadesai94 #DTCPODWe Speak About:[01:30] A great email from Public Rec[02:52] The texts from Hydrant you should copySteal this email from Public Rec and this text from HydrantIn today’s episode of fantastic emails and texts, we’re looking at content from Public Rec and Hydrant.Public Rec is a leisure apparel company and Hydrant is a wellness brand company providing a balanced mix of electrolytes, minerals, and vitamins.Public Rec sends out a great email on top picks and Hydrant sends out some great conversational text messages.Stay tuned as we dive into that great email from Public Rec and those great text messages from Hydrant. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Public Rec’s great email: https://reallygoodemails.com/emails/theres-always-a-favoriteMessages from Hydrant (search for Hydrant): https://fantastictexts.com/conversational/

“I built my first website off of code.” @arribagah #DTCPOD“Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD“We want to find the balance between sending relevant content and still directing people to the website.” @arribagah #DTCPOD“My work at DTC DAY is really about bringing together great marketers on stage, getting a lot of sponsors on board, and putting together a great event.” @arribagah #DTCPOD“We've sent out over one hundred and seventy five million text messages, we know what works.” @arribagah #DTCPODWe Speak About:[01:35] Arri introduces himself Conversmart, and DTC DAY [05:17] SMS strategies to connect with customers[08:05] Text bots vs conversational text marketing[11:50] How to optimize and personalize the SMS experience [14:13] Utilizing SMS as more than a buying platform  [16:53] Platform recommendations[18:04] Flows that work for SMS marketing  [22:21] Customer support and SMS marketing [24:37] How Conversmart supports brands’ SMS styes [26:26] Brands crushing SMS marketing[27:51] Strategies to get subscribers [29:55] the future of DTC DAY[32:00] What’s next for Arri Bagah and where to find him, Conversmart, and DTC DAY onlineHow Conversmart scales brand’s SMS revenueArri Bagah, founder and CEO of Conversmart and managing director of DTC DAY, joins the POD to give some insight on SMS marketing and a platform that brings together successful marketers Conversmart is is text marketing agency for DTC brands that generates incremental revenueArri recognizes that SMS marketing should be a platform that goes beyond promoting sales and creates a more personalized interactionConversmart’s approach allows brands to implement their own SMS ideas and then guides this strategy to generate higher conversion and click through rates Arri views SMS marketing as an intimate platform that should engage the customer with fun content to navigate them to the brand’s website. SMS Marketing in DTC is about building relationships with subscribersConversmart stands out as an digital SMS marketing agency that has sent over 175,000,000 text messages and generated more than  $100 Million in incremental revenue for clientsThe agency generates this growth by viewing SMS marketing as more than a platform to offer discounts and implements creative content to attract buyersArri also implements his knowledge from running DTC DAY, a marketers conference where strategies for success are sharedWe take a look at Conversmart agency from a support side and a client side, breaking down flow platforms and what not to do with SMS marketing Arri recommends being personalized, keeping it pretty short, using GIFs, and illustrating products to optimize the SMS experience Stay tuned as Arri discusses what to include in SMS marketing to generate big money, what to avoid to curate higher profits, and more on DTC DAYIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Conversmart website: https://Conversmart.com/Get your DTC DAY tickets here: https://dtcday.com/Arri Bagah’s twitter: https://twitter.com/arribagah

We Speak About:[00:55] Announcing new show format[01:39] Introducing a new series[02:01] Curating interesting and actionable ideasThe new and improved DTC POD The DTC is bringing new and exciting ideas for viewers.We’ll be breaking sharing what to expect over the coming weeks for our Monday episodes that just feature one of our hosts, Jay.Stay tuned as we dive into this new show format! If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris  #DTCPOD“If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click.” @andrewjfaris #DTCPOD“Most times if your product market fit isn't working, you often have a more core problem than you think.” @andrewjfaris #DTCPOD“If you can turn products into dollars fast instead of having to outlay huge portions of inventory with cash, it makes your whole business better.” @andrewjfaris #DTCPOD“Clear wins most times over clever, particularly for driving traffic.” @andrewjfaris #DTCPODWe Speak About:[03:13] Andrew introduces himself and 4X400  [05:53] Brand management approach and portfolio building [11:33] Analyzing product market fit [15:50] Breaking down conversion rates for brands[21:22] How it's not always about the marketing [23:50] Similarities and contrast between management for different brands  [29:49] Tips for scaling a brand [35:23] Where to find 4x400 and Andrew Faris onlineHow 4X400 measures product market fit Andrew Faris, CEO of 4X400, joins the POD to give some insight on operating and growing DTC eCommerce brands.4X400 is an eCommerce holding company that currently owns, manages, and grows five digitally native brands.Andrew discusses that when it comes to building their brand portfolio, they look for brands with an established product market fit and analyze the core fundamentals of the business to see if there is an opportunity to scale. A unique approach 4X400 takes in analyzing product market fit is through measuring revenue per click by multiply a brands conversion rate by their average order value.Andrew recognizes that if a brand's product market fit isn’t working, there is more likely a solution found in the inner workings of a product rather than altering marketing strategies. Sometimes in DTC, you have to play around 4X400 A modern day holding company that acquires, operates, and grows DTC ecommerce brands.The business currently has 5 brands that they operate, all in different markets.Andrew takes an experimental approach with brand scaling by testing different product selling strategies that will create different outcomes for different kinds of customers.The business first strategizes to discover the baseline level that can validate the quality of traffic for a brand, and then begins testing creative.Andrew recommends giving time and energy into developing a good customer acquisition strategy, and experimenting around to see what works.  Stay tuned as Andrew discusses important strategies for scaling a brand and finding product market fit.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:4X400 website: https://4x400.com/Andrew Faris’s twitter: https://twitter.com/andrewjfariseCommerce playbook podcast: https://podcasts.apple.com/us/podcast/ecommerce-playbook

“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance email’s are a really good email to have in your sequence to remind them.” @jadesai94 #DTCPOD“Last chance emails are a great way to push people to potentially make that purchase and get them over that hump” @jadesai94 #DTCPODWe Speak About:[02:46] Last chance emails[04:52] Driving urgency to buyThe last chance email you need to steal for your DTC store.Email marketing is an underestimated technique that can potentially earn you more buyers.One email strategy in particular is last-chance emails. Last-chance emails are a way to remind potential buyers of a discount or deal that will persuade them to make a purchase.This strategy drives urgency and creates another platform for brands to communicate with their customers. Stay tuned as we discuss a specific brand and break-down their successful last chance email strategy. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Good Pair Days’ last chance email: https://reallygoodemails.com/emails/dont-miss-out

“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD“It’s important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD“Read every day, just absorb information because you need to know what's going on in your category, in your industry, in the world, because those things really can impact your business.” @jurhyu  #DTCPOD“If you have the QR code on the package and someone scans it, it gives more surface area for you as a brand to do more education or maybe introduce them to some other kind of experience.” @jurhyu  #DTCPOD“A retailer's private label is probably the scariest competitor or potential competitor there could be because they have all your data. They know exactly what products are selling the best.” @jurhyu #DTCPODWe Speak About:[03:12] Ju introduces herself and Hero Cosmetics [04:49] The brands philosophy behind bootstrapping [07:24] The power of TikTok marketing [10:39] How the social media budget is allocated to create the most brand growth [11:59] Content strategy for social media[14:27] How the brand stays in the loop [15:59] The brand’s research strategy  [17:48] Creative marketing CGP brands  [20:13] The brand’s experimental plays [27:13] The awareness and acquisition strategy for QR codes[30:24] Why private labels can be your biggest competitor[32:56] What’s next for Hero Cosmetics and where to find the brand, and Ju Rhyu onlineHow Hero Cosmetics experienced continuous growthJu Rhyu, Co-founder and CEO of Hero Cosmetics, joins the POD to give some insight on the brand's financial plan and unique marketing strategy . Hero Cosmetic is a skincare brand that is solution oriented with mindful ingredients for sensitive skinThe brand began on Amazon, and as it grew, additional products were introduced into the market and since then the brand continues to experience growth. An approach was taken of handling finances through bootstrapping, so that the brand's primary focus would not be on raising funds but rather building the brand, and as the brand grew the financial plan transitioned to form partnerships. Ju recognized that when it comes to building a successful brand, it is important to stay up to date with current trends in any way you can. Growth through TikTok and QR codesHero Cosmetics not only stands out for their skincare products, but also their unique and experimental marketing strategiesThe brand has experienced continuous sustained growth by allocating their marketing budget primarily through social mediaThe brand has created awareness for their products by utilizing TikTok as their central social outlet, which has accounted for their growthJu takes a unique approach to achieving additional growth by implementing QR codes in their packaging, and promotional events.  The brand has fostered further growth opportunities through partnerships and a unique paid advertising strategy. Ju recommends being creative with your marketing and being a part of the community your brand is in.Stay tuned as Ju discusses how Hero Cosmetics advanced their product line and what specific marketing strategies have led to the brand’s success If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Hero Cosmetics website: https://www.herocosmetics.us/Ju Rhyu twitter: https://twitter.com/jurhyu

“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items” @jadesai94 #DTCPOD“If you have frequently answered questions, think about how you could potentially turn those into a blog post” @jadesai94 #DTCPOD“Don't make every post about your products, it's important to use this as a space to educate, that's where you're really going to build up that brand trust.” @jadesai94 #DTCPOD“When you're thinking about content, think about how you can position your content and how you can create content for not only people that might be first time buyers, but also people that have decided to rebuy.” @jadesai94 #DTCPODWe Speak About:[01:55] Nomad’s unique blog characteristics [04:20] The benefit of interviews  [04:45] Additional blog post to build organic traffic [07:13] Kettle and Fire’s successful blog strategies [08:51] Key takeaways from successful blog brands [09:48] Important tips for creating a blogBuilding organic traffic through blogs for eCommerce brands When it comes to attracting potential customers to your website and persuading a buying decision, blogs can be of great assistance.A few posts can help drive traffic to your brand’s website and convert those viewers into customers. For some brands, blogs are the first strategy implemented to build their brand.     Blogs aren’t just for posting products, many times they are used to give viewers additional insight into the brand, which can optimize the customer journey. By using the resource to create content centered around your brand and using the space to educate your customers, brand trust and customer retention may be optimized. Stay tuned as we discuss three brands' successful blog strategies and tips on how to optimize your blog. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Three Ships Beauty blog: https://www.threeshipsbeauty.com/blogs/newsNomad blog: https://nomadgoods.com/pages/blogKettle & Fire blog: https://blog.kettleandfire.com/More information on creating eCommerce blogs: https://www.shopify.com/blog/blog-examples