1. “If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD
2. “If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTCPOD

We Speak About:

• [02:05] Breaking down Italic’s unique conversational email
• [04:10] Doe lashes SMS strategy 

Copy this email from Italic and this SMS that drives urgency fro Doe Lashes

In today’s episode of fantastic emails and texts, we’re looking at content from Italic and Doe Lashes.

Italic is a brand that prides itself on providing quality goods while Doe Lashes specializes in handcrafted silk lashes.

Italic sends out a great email to convert email subscribers into SMS subscribers and Doe Lashes sends out a great text for an upcoming product launch.

Stay tuned as we dive into an awesome email from Italic and a great urgency-driving SMS from Doe Lashes.

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Mentioned Links:

Italic’s SMS opt-in email: https://twitter.com/lovevalgeisler/status/1425821223175565312

Where to find Doe Lashes’ SMS: https://fantastictexts.com/product-launch/

Italic founder Jeremy Cai on the DTC POD: https://trend.io/blog/founder-stories-jeremy-cai-italic

Doe Lashes’ founder Jason Wong on the DTC POD: https://trend.io/blog/brand-building-influencer-marketing