The Small Business Radio Show

Barry Moltz
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Apr 27, 2019 • 53min

#531 Can You Really Build a Website in 45 Minutes?

Segment 1: We have a statistic that is going to shock you. According to the SBA, of the 30M businesses in the U.S., only 64% of small businesses have a website. How could that be? Small business owners often say things like: “I don’t know where to start”, “it’s too hard-” or “it’s too expensive.” Well, that all changes today. Beth Thouin is the Vice President of Digital Marketing of Web.com. We show you how building and maintaining your own website just got a whole lot easier.Segment 2: For the small business owner, your best friend this past month has probably been your accountant. It has been a whole new ballgame with the new tax code for 2018. Millions of small businesses, which make up half the economy, filed their full-year taxes under the Tax Cuts and Jobs Act for the first time. We summarize how the new tax law helped small business owners and how the NFIB (National Federation of Independent Business) helped make it happen. Juanita D. Duggan is President and CEO of NFIB, the nation’s leading small business advocacy group. A native of Alabama, Duggan built an extensive career, serving at the helm of multiple, high-profile trade associations and in the White House during both the Ronald Reagan and George H.W. Bush administrations.Segment 3: Meetings – it’s a word that can either bring to mind incredible collaboration or a total waste of time. We talk about the surprising science of meetings and give you practical tips for how you can hold effective meetings. Steven G. Rogelberg is Chancellor’s Professor at University of North Carolina, Charlotte, for distinguished national, international, and interdisciplinary contributions. He has well over 100 publications and recently won the highly prestigious Humboldt Award for his research on meeting science. His work has been profiled in the Harvard Business Review, CBS News, Wall Street Journal, Washington Post, National Geographic, and Scientific American Mind. He is the author of the book “The Surprising Science of Meetings”. Should you distribute an agenda? Should you sit or stand? How long should the meeting be? We answer all of your questions!Sponsored by LinkedIn, Nextiva, Corporate Direct, MAKO and Web.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Apr 20, 2019 • 53min

#530 B2B Sales is Changing: But Not the Way You Think

Segment 1: The number one thing that small business owners struggle with by far, is sales and marketing. They either they don’t do sales and marketing at all because they are afraid, they don’t have the skills, or they do sales like a pushy used car salesman. Andy Paul has sold everything from women’s shoes to complex communications systems that sold for tens of millions of dollars. Drawing on 18 years of experience as a consultant helping CEOs transform their company’s sales efforts, and from his interviews with more than 700 CEOs, founders and world-class thought leaders on the biggest challenges facing sellers today, Andy launched The Sales House in late 2018. We show you how to amp up your sales by sharing why people are thinking about sales the wrong way, how to use sales automation software appropriately, and what you can be doing to invest in your personal development. Segment 2: Written communication through email and over the Internet has become critical to any small business owners success….but mostly, we all suck at it. Marissa Corcoran is a copywriter and messaging strategist that helps coaches + creatives craft compelling copy that attracts clients, makes money, and creates a massive movement online. She's also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing. We show you how you can become more authentic and specific in your writing so you can write compelling copy that attracts clients. Every small business owner should be able to write effectively for their business.Segment 3: Over the past 11 years, we have had a lot of people on to help small business owners grow their companies. Today, why not have a hypnotist help us? Jason Linett is a hypnotist who has hypnotized over 250,000 people. He has used the principles of rapport and modeling to track what top business performers do differently to build his own million-dollar brand. He is the author of the book “Work Smart Business". We show you strategies from hypnosis (beyond “you are getting very sleepy…”) that can actually help you be more successful in business.Sponsored by LinkedIn, Nextiva, Corporate Direct, MAKO and Web.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Apr 13, 2019 • 53min

#529 Lessons from the World's Most Successful Disruptors

In segment 1, we talk about disruption. Disruption is dangerous because most often it comes from outside the industry (think Uber and Netflix). We show you how you can become the next disruptor and make sure that your competition doesn’t beat you there (including the competition you never saw coming)! About the guest: Mike Maddock is the founder of an internationally recognized innovation consultancy, Maddock Douglas, which has been engaged by more than 25 percent of the Fortune 100. He has written three books about innovation, which have been rated No. 1 on Amazon. His latest book is called “Plan D: Lessons from the World's Most Successful Disruptors”.In segment 2, the topic is franchising. A lot of unsuspecting future franchise owners think that everything they need to be successful is in the owner’s manual of the franchise. Nothing could be farther from the truth. We talk about what you need to know about running a franchise before you decide to buy one. About the guest: Christy Wilson Delk is a business professor at Rollins College in Winter Park, Florida, as well as a contributing franchise industry writer. She is the author of the book “Adventures in Franchise Ownership”.In segment 3, we talk to an entrepreneur about his experience with creating and selling a very niche product. How do you get it produced and, more importantly, how do you get people to buy it, especially if it’s in a new category or niche product? About the guest: Jordan Barnett is the founder of Kapow Meggings, an online only retailer of men’s leggings. In segment 4, we introduce you to an in-venue marketing platform that combines the TV in any brick and mortar business location with your smartphone and social media to drive engagement with the company. About the guest: Adam Hirsen is the CEO and co-founder of UPshow, the consumer engagement platform that’s changing the way businesses think about in-venue marketing. Launched in 2015, UPshow’s plug-and-play technology transforms a venue’s TVs into engaging and promotional experiences. UPshow has gone from helping local small businesses to large national brands such as Hooters, Buffalo Wild Wings, Crunch Fitness, and ATI Physical Therapy.Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Apr 6, 2019 • 53min

#528 Are You Building Your Business Credit Score… or Hurting It?

Segment 1: .Most small business owners don’t realize that their personal credit score and business credit score are different, and you actually have more control over the latter. We show you what factors into your business credit score and what you can be doing to keep it in the upper range. Steve Ely is the CEO of eCredable, a credit bureau that is changing the way you establish business credit. Steve was formerly the President of Equifax Personal Information Solutions, which provides credit-related products to consumers that help them manage their credit health and protect themselves against identity theft.Segment 2: We discuss the most important sections in a business plan and what you can do to make them as strong as possible to impress investors, but also to give yourself a roadmap. Garrett Sutton is a corporate attorney, asset protection expert and bestselling author who has sold more than 900,000 books to guide entrepreneurs and investors. For more than 30 years, Garrett has run his practice assisting entrepreneurs and real estate investors in protecting their assets and maximizing their financial goals through sound management and asset protection strategies. The companies he founded, Corporate Direct and Sutton Law Center, have helped more than 10,000 clients protect their assets and incorporate their businesses.Segment 3: Thanks to the advancement of technology, it is now becoming commonplace to deal with clients, customers and employees from all over the world. We discuss how to deal with the cultural and racial conflicts that may arise within companies as a result. Jesmane Boggenpoel is an experienced business executive and former Head of Business Engagement for Africa at the World Economic Forum. She has served on the boards of various South African and international organizations. She is a Chartered Accountant and holds a Master’s degree from Harvard University’s JFK School of Government. She is the author of the book “My Blood Divides and Unites”.Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Mar 30, 2019 • 53min

#527 How David Gelles is Bringing Mindfulness to The New York Times and Your Small Business

Segment 1: We first talk about the secret weapon that small business owners are starting to discover: mindfulness and meditation. It’s already catching on at the New York Times! We’ll show you how mindfulness and meditation can be the key to being happier and more productive in your company. David Gelles is the Corner Office columnist and a business reporter for the New York Times. At the Times, he previously covered mergers and acquisitions for DealBook. Before joining the Times in 2013, he spent five years with the Financial Times. At the FT, he covered tech, media and M&A. In 2011, he conducted an exclusive jailhouse interview with Bernie Madoff, shedding new light on the $65 billion ponzi scheme. He is the author of “Mindful Work: How Meditation is Changing Business from the Inside Out”. Segment 2: Taxes. It’s a word that sends a shiver down the spine of every small business owner, especially this year with the change in the tax law, none of us really know what to expect. We speak with a tax attorney about the biggest tax changes affecting small business this year and what tax deductions you can potentially take advantage of. Steve Moskowitz, CPA is a tax attorney and respected authority on a variety of tax, legal and accounting matters and has been quoted by Forbes, the New York Times and CNN Money. Segment 3: What is it like to start an SAP business during the Great Recession and then 9 years later sell it? We talk to a small business owner about his lessons learned running his SAP start up. Yosh Eisbart has been an entrepreneur his entire life. At the beginning of Great Recession in 2009 with co-founder Michael Pytel, Yosh started NIMBL with $2000 – an SAP Business Software Consulting firm – and grew the business without any external funding to over 100 consultants for an eventual sale in 2018 to a global SAP Strategic buyer. Yosh is currently writing a book called “Start-up Sutras” – reflecting on 108 nuggets of experience gained during the NIMBL experience.Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Mar 23, 2019 • 53min

#526 Elevate Your Company by Adopting ‘Hero’ Qualities

Segment 1: We talk about how to transform your company and create a winning culture. My first guest says that it has to do with “the hero factor”, i.e. having the qualities of a hero. We’ll show you what that means in a business context and how you can adopt it in your company to take your business to the next level. Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a well-traveled public speaker, former Fortune 100 CMO, and author of four best-selling business books of which his newest is “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures”.Segment 2: I thought that when the internet came out, we would be able to easily identify the truth, but I could not have been more wrong. With the internet, people can now find their own truth! As the Buddhists have said for a long time – there is no truth outside yourself…. We discuss how to do business in a post-truth economy and how can companies make their products or services trustworthy in a distrusting world. Sean Pillot de Chenecey has over 20 years’ experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, General Motors, and Starwood. He is the author of the book “The Post-Truth Business”.Segment 3: I have been saying for a long time we need to niche down our businesses. A problem for many entrepreneurs is that they cast a wide net to capture any customer so they can get some revenue in the door and be busy, but success really lies in targeting one niche and owning it… we show you how. Brandon Hull is an entrepreneur and small business advocate. For decades he has helped small businesses ranging from restaurants, to consultants, to creatives, build practical digital marketing brand campaigns and strategies to engage and convert their target audience. Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Mar 15, 2019 • 53min

#525 Why A Successful Network TV News Anchor Left His Career to Pursue Financial Freedom (And How You Can do the Same)

Segment 1: We first talk to Clayton Morris, a former FOX News Anchor and member of the Fox and Friends team. We talk about how he left his successful job and quit his high profile Network TV News Anchor career because he saw there was a way to financial freedom, and now he’s helping others find financial freedom too. Segment 2: How many times a day do you say you don’t have enough time to get everything done. Well, this is a lie you tell yourself. The problem is you spend so much time being busy but not productive. Lindsay Anvik is a fourth generation entrepreneur and CEO of See Endless, Inc. She travels the world giving seminars on productivity, leadership and marketing to everyone from Fortune 500 companies to major museums to mom and pop companies. We show you how to make the important distinction in your life between "busy" and "productive" and what you can do to make fully productive days a reality.Segment 3: One of the many sales methods that companies never use to market and sell their product are partners. What if other people and companies were out there selling your products or services? Marcus Cauchi is a Sandler sale trainer located in the southeast region of the United Kingdom where he has been successfully serving his clients since 2004. He has served clients successfully in over 450 segments of the market. We discuss what’s involved in establishing sales channel partners.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Mar 9, 2019 • 53min

#524 Life Lessons from the Wise Guy, Guy Kawasaki

Segment 1: We first talk to one of my favorite entrepreneurs and guests, Guy Kawasaki, on life lessons he has learned from 62 years on earth. Guy Kawasaki is the chief evangelist of Canva, an online graphic-design tool. He’s also a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He was previously the chief evangelist of Apple. His 14 books include The Art of the Start, Enchantment, Selling the Dream, and The Art of Social Media. He is the author of the new book “Wise Guy: Lessons from a Life”.Segment 2: We discuss the two factors that may spell the demise of professional service workers in the next 5 years, and what things you need to be doing extremely well in order to keep your job. Chinwe Onyeagoro is the CEO of PocketSuite. She served as president of Great Place to Work, and previously worked for McKinsey & Company, The Monitor Group and Pritzker Realty Group. She serves on the boards of private equity firms and lending institutions that have invested over a $1 Billion in small and medium enterprises that create good jobs in communities. Segment 3: How do you grow a business that lands on the INC 5000 six years in a row? Todd Palmer shares what he’s learned in the most important area of running a successful business: people. Todd Palmer is the collaborative business advisor and CEO of Extraordinary Advisors (EA). As the CEO of a 6-time INC 5000 company, Todd knows that business success begins and ends with people. He is the author of the popular book “The Job Search Process: Find & Land a Great Job in 6 Weeks or Less”.Sponsored by Nextiva, Corporate Direct and LinkedInBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Mar 4, 2019 • 53min

#523 Data Privacy and Security Basics for Protecting Your Small Business

Segment 1: How does a small business deal with the very real issues of data privacy and data security that exists inside your company right now? We’ll show you the data privacy and security basics for protecting your small business. Marc Groman is an internationally recognized expert in privacy and information risk management. He teaches data breach response at Georgetown Law School, and is actively engaged in the policy debate on federal privacy legislation in the U.S. Segment 2: We show you why the most important trait an entrepreneur needs to have is curiosity. And how you can determine the factors that are holding you back from being curious in your personal life and your business. Dr. Diane Hamilton is a nationally syndicated radio host, speaker, and educator. Through her work as the MBA Program Chair at the Forbes School of Business and at several other universities, she has taught more than 1000 business courses. She is the author of the new book “Cracking the Curiosity Code: The Key to Unlocking Human Potential”.Segment 3: Debt is a word that small business owners are encouraged to use to grow their companies, but taking on too much debt can also get you in trouble. We discuss how to carefully handle this double-edged sword. Garrett Sutton is a corporate attorney, asset protection expert and bestselling author who has sold more than 900,000 books to guide entrepreneurs and investors. For more than 30 years, Garrett has run his practice assisting entrepreneurs and real estate investors in protecting their assets and maximizing their financial goals through sound management and asset protection strategies. Segment 4: The most popular way to start a business is to start a franchise, but while it may be the “easiest” business to get off the ground, it can also be the most expensive and risky if it’s not the right fit! The Franchise King is here to share what you need to know about buying a franchise. Joel Libava is the author a new book, “The Definitive Guide to Franchise Research.” He works 1-on-1 with prospective franchise owners, teaching them how to find profitable franchise opportunities, so they can take control of their lives by becoming their own boss. His blog, The Franchise King Blog, is the longest-running blog in franchising. Sponsored by Nextiva and Corporate DirectBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
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Feb 25, 2019 • 53min

#522 Get Heard and Get Referred by Succeeding in the Two Moments of Truth

Segment 1: We talk about how small businesses can stand out in a noisy marketplace by succeeding in the two moments of truth. Steve Woodruff is known as the King of Clarity. In this world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. He is the author of “Clarity Wins: Get Heard, Get Referred”. Segment 2: We talk about how it has now been 10 years since the Great Recession – how long can this economy keep going? And what do we do as small business owners when it bottoms out? We predict when the next recession will hit and show you what you can be doing to prepare for it. Joshua Davidson has been on a mission with his team to help as many entrepreneurs as possible. To date, ChopDawg.com has helped launch over 250 web and mobile applications for startups, SMBs, non-profits and Fortune 500's around the world. He has a new book, “The Entrepreneur's Framework: How Businesses Are Adapting In The New Economy”. Segment 3: Does anyone who works for you as an employee or freelancer work remotely? We show you the best tools small businesses use to communicate with and keep track of their remote employees. Dave Nevogt is the co-founder of Hubstaff.com which helps virtual teams communicate better through automatic time tracking and activity tracking. He’s been running online businesses since he was 23, and now manages a team of 45 remote employees. Dave has been honored as one of Indianapolis’s top 40 under 40 entrepreneurs, and focuses on helping others manage remote teams. Sponsored by Nextiva and Corporate DirectBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com

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