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The Small Business Radio Show

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Apr 24, 2021 • 53min

#634 What Your Customer Now Wants in 2021

SEGMENT 1 with Gordon Henry, starting at 0:00: How will your customers’ wants and needs change again in 2021? Gordon Henry is here to help us stay on top of what our customers want and give us an overview of the technology trends coming in 2021 and beyond. SEGMENT 2 with Taylor Backman, starting at 22:30: A small business finds an app they like to do the financial part of their business. Then they find another app that will do the CRM piece. Then they find another app that will do the email marketing part, and… none of these apps talk to each other. This is a problem because they are missing out on key analytics and insights. What is the alternative setup?SEGMENT 3 with Lori Dann, starting at 37:00: A lot of small business owners are tired from this past year, so resiliency planning is going to be a big priority this year. Where do you start? Lori Dann is here to share the five key aspects of resiliency planning that small business owners should be aware of and take action on.Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Apr 15, 2021 • 53min

#633 With Work From Home, Some Office Taboos Are No Longer True

SEGMENT 1 with Stacy Adams, starting at 0:00: The pandemic has forced new rules in the workplace that will shock you, including office taboos that have suddenly become OK at work. Here to explain it all is Stacy Adams.SEGMENT 2 with Steven Hassan, starting at 18:15: Disinformation is all over the internet and the media and it’s hurting every small business and every small business customer. How did this happen and what do we do?SEGMENT 3 with Tarin Calmeyer, starting at 39:30: The health of your employees must be your corporation’s chief concern. With the stress of covid-19 and working from home, we have to care now more than ever. Tarin presents techniques to help take care of your employees.Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Apr 8, 2021 • 53min

#632 The Real Reason Why Startups Fail Now

SEGMENT 1 with Tom Eisenmann, starting at 0:00: One of the eternal questions in entrepreneurship is why do so many startups fail? Professor at Harvard Business School, Tom Eisenmann, is here to reveal the key patterns that explain why startups fail.SEGMENT 2 with Tim Koegel, starting at 17:30: Presenting online is very different than presenting in person. What can we do to optimize these tools and make virtual meetings more effective? Presentation expert Tim Koegel is here to give us some very practical tips.SEGMENT 3 with Victoria Jones, starting at 36:15: One of the biggest issues facing any company that conducts business online is how to handle data privacy. Here to guide small businesses on the topic is Victoria Jones who shares key findings from Zoho’s data privacy survey. Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Apr 1, 2021 • 53min

#631 How to Create a Growth Strategy Focused on Humanity Instead of Money

SEGMENT 1 with Ben Pring: We have a social media uncivil war going on in the U.S. and in the world. Fostering extreme viewpoints, addiction, anonymity, and a lack of data privacy… what can be done to tame the monster that social media has become?SEGMENT 2 with Praval Singh: Can a company really design a growth strategy around humanity instead of just in monetary terms? Zoho’s Praval Singh says yes and he’s here to show us how.SEGMENT 3 with Howard Tiersky: Digital transformation is happening faster than ever, and many once-loved brands are becoming increasingly irrelevant and ultimately disappearing. How can your brand remain relevant in the shifting world of a digital transformation? Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Mar 26, 2021 • 53min

#630 How to Build a Business That Isn’t All About You

SEGMENT 1 with Thomas Michael Hogg: One of the things that Chicago Mayor Rahm Emanuel used to say is “never let a crisis go to waste.” Well, this year definitely has been a crisis and for small business an almost extinction event. So how can you take advantage of this crisis? SEGMENT 2 with Harma Hartouni: We have heard many stories of resilience and success on this show, but strap in, you have never heard one like this. Harma shares his experience as a gay Middle Eastern man, surviving a horrific car accident, coming to America, and pursing a career in real estate despite the disapproval from his family and his culture. SEGMENT 3 with Rita Goodroe: Everyone loves a good story, and so do your customers! Here’s how to use storytelling to build your brand.Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Mar 18, 2021 • 53min

#629 Are You Feeding Your Inner Critic or Inner Coach?

SEGMENT 1 with Naz Beheshti: Managing our well-being has been a difficult challenge for every small business owner during the pandemic. Naz Beheshti is here with a simple 3-step solution: Pause, Breathe and Choose.SEGMENT 2 with Tova Sherman: Many of us talk about inclusiveness and accessibility for our employees, but a lot of us have no idea where to start to hire and manage people with disabilities. Tova Sherman is here to help. SEGMENT 3 with Arthur F. Coombs III: Change is hard. Your biology fights against it. How do you actually make the changes to get the life and business you want?Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Mar 9, 2021 • 53min

#628 Jeff Immelt, Former CEO of GE, Interrogates Himself

SEGMENT 1 with Jeff Immelt: Many former CEOs write books after they retire. But no one has written a book like former GE CEO Jeffrey Immelt. He cites both his accomplishments and shortcomings in what has been called the most honest book that’s ever been written by a former CEO of a large organization. He’s here to share stories from the book that will help small business owners.SEGMENT 2 with Ramon Ray: The new “it” social media platform is called Clubhouse. What is it and how can small business owners use it to talk to prospects and grow their business?SEGMENT 3 with Martin Diamond: One of the biggest problems of our time is the hate and conflict that is happening on all social media platforms every day. Martin Diamond came up with a solution with his positive social media app Kindli. Sponsored by AT&T BusinessBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Mar 4, 2021 • 53min

#627 How Black Barbershops Influence Consumers

SEGMENT 1 with Wil Shelton: Black barbershops have an important role in the community beyond grooming. Wil Shelton shares how understanding the institution of Black barbershops can help brands capture the attention of Black consumers.SEGMENT 2 with Adam Robinson: During the COVID economy, sharing content via email is a great way for small businesses to reach their customers and prospects. But what if you don’t have your prospects’ email addresses? We’ll show you how you can capture the email addresses of prospects who visit your website without special opt-ins or offers.SEGMENT 3 with Adam Olalde: How would you like to race a super car? Adam Olalde started a business to do just that, and he shares how he didn’t let logic or reason stand in the way of ingenuity and meeting a need in the marketplace.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Feb 25, 2021 • 53min

#626 What Will Amazon Do Next in 2021?

SEGMENT 1 with Jason Boyce: With Jeff Bezos announcing he is stepping down as CEO, we are all wondering what Amazon will do next in 2021 with a new leader at the helm. We discuss what small business owners and consumers need to know about where Amazon is heading as a company that will affect us all.SEGMENT 2 with Spencer Fertig: One of biggest issues that small business owners continue to face this year is how to keep their team engaged while everyone is working from home. How can you continue to foster trust and camaraderie on your team? We explore how fun virtual social events might be the answer.SEGMENT 3 with Suzanne Evans: What is it going to take to succeed in 2021 as a small business owner? We look back at where we’ve been and look forward to where we’re going to help small business owners build a sustainable and profitable business not only this year but for many years to come.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
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Feb 18, 2021 • 53min

#625 The Rewards of Not Knowing in Small Business

SEGMENT 1 with Victoria Labalme: In 2021, one of the best questions we can answer for ourselves as small business owners is: how do we navigate through the fog of the unknown? In exploring the answer to this question, we discover there are rewards that come with not knowing.SEGMENT 2 with Justin Christianson: One of the biggest issues small businesses have is not knowing how to consistently convert suspects to prospects to customers. We discuss why people make purchasing decisions and how businesses can use A/B testing to best determine how to drive more conversions.SEGMENT 3 with Molly McGrath: Why do so many small business owners have a hard time delegating important tasks to others? Don’t they realize that this is the key to scaling their business? Molly shares how small business owners train their people to complete tasks as good as (or better than) they can!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.

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