Publish & Prosper

In this episode, Matt puts Lauren in the hot seat for a podcaster to podcaster interview! We’re exploring Lauren’s brand new podcast, and digging into the practical realities of starting a passion project while maintaining your day job.   Dive Deeper💡 Check out Alternative Park Days!💡 Listen to These EpisodesEp #53 | How to Create A Writing Habit That Actually SticksEp #126 | 13 Lessons Taylor Swift Has Taught Me About MarketingEp #133 | Building Excitement Before Your Book LaunchEp #137 | Going Live From Your Living Room💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren are joined by the incredible creator, author, entrepreneur, and friend, Justin Moore! We’re checking in on Justin’s goal to sell 10,000 copies of his book Sponsor Magnet, and diving into how the book has impacted his brand, his business, and his legacy. “It was the best thing that I've ever done professionally. Was write the book. And consciously kill off these other revenue streams because of it.”Dive Deeper💡 Explore These ResourcesLearn more about Sponsor Magnet & Sponsor GamesRead our Case Study with JustinWatch Justin’s iconic Emo Song Reel 💡 Listen to These EpisodesEp #79 | How Justin Moore Sold Over 1,000 Books in 90 DaysEp #113 | What Authors and Creators Can Learn From Each OtherEp #130 | Showing Up Effectively and Authentically on YouTubeEp #136 | Measuring Your Publishing ROI💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales! Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year!Dive Deeper💡 High Level Holiday HelpLulu.com | Preparing for Holiday Book SalesLulu.com | Gift Ideas 💡Part 1: Know Your Campaign GoalsEp #119 | Marketing Your Book to Humans by Optimizing for RobotsEp #131 | Giving Your Customers a Reason to Come Back💡 Part 2: Get Your Products Holiday ReadyEp #83 | Calendars Are Still Cool (We Can Prove It)Blog | What the Hell Is Metadata?YouTube | DIY Holiday Gift Ideas 💡 Part 3: Get Your Storefront Holiday ReadyEp #41 | Getting Your Bookstore Ready for the HolidaysBlog | 9-Step Holiday Preparation Guide For Independent BooksellersBlog | Lulu Direct Buy Button Setup Guide💡 Part 4: Proactively Provide Customer SupportEp #92 | 5 Customer Service Tips for Ecommerce SuccessBlog | Customer Service and Your Ecommerce Business💡 Part 5: Build a Realistic Holiday Marketing PlanEp #133 | Building Excitement Before Your Book LaunchEp #136 | Measuring Your Publishing ROIBlog | Black Friday & Cyber Monday Holiday Sales PlanningWebinar | Holiday Marketing Tips for Non-Fiction Authors with Alexa Bigwarfe 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips and insights into...🎥 How different types of live content can help support your brand goals🎥 Building and growing your live studio and tech stack🎥 What you need to go live today (after you listen to the episode, obviously)And a ton of our favorite ideas for live video content! Tune in now, or watch the episode in all its video glory on YouTube.Dive Deeper💡 Listen to These EpisodesEp #66 | How Authors Can Use Long-Form Video to Build Their BrandEp #130 | Showing Up Effectively and Authentically on YouTubeEp #131 | Giving Your Customers a Reason to Come Back💡 Explore These ResourcesLulu University Playlist on YouTubeBlog | YouTube for AuthorsLondon Writers’ Salon💡 See Our Video Tech StackEcammRODE Wireless Micro & Wireless Pro Lavalier MicsShure MV7+ MicsPhone Tripod and Ring Light💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: 📖 Book Production Costs🧲 Marketing & Promotional Costs⚙️ Operational CostsUnderstanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube. Dive Deeper💡 Listen to These EpisodesEp #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #129 | The Real Cost Behind Selling Books Direct💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life. Listen wherever you get your podcasts, or watch the episode on YouTube.Dive Deeper💡 Listen to These EpisodesEp #106 | Building Your Book Business Using Lulu’s Print APIsEp #108 | Developing Publishing Technology with Lulu’s CTO Christoph KepperEp #131 | Giving Your Customers a Reason to Come BackEp #134 | Direct Sales Solutions for Creators at Every Stage💡 Explore These ResourcesLearn more about the Direct Buy ButtonTutorial | Direct Buy Button Setup 💡 Read These Blog PostsBlog | Lulu Is a Technology CompanyBlog | Simplify Selling Books with Lulu’s Order Import ToolBlog | Understanding API: Lulu Book Printing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by:📚 Fulfilling multiple orders with the Order Import Tool💡 Skipping the store setup with Lulu’s Direct Buy Button 🔌 Connecting to major ecommerce platforms with Lulu Direct plugins🛠️ Building a custom experience with Lulu’s Print APITune in wherever you get your podcasts, or watch the episode on YouTube!Dive Deeper💡 Choose the Direct Sales Strategy for YouEp #109 | Choosing Your Direct Sales StrategyBlog | Choosing the Right Direct-to-Consumer Solution for Selling Your BooksLulu U Video | How to Get Started with Direct Sales 💡 Learn About the Order Import ToolBlog | Simplify Selling Books with Lulu’s Order Import ToolTutorial Video | How to Use Lulu's Order Import ToolWebinar | Order Import Tool-torial💡 Learn About the Direct Buy ButtonBlog | Lulu Direct Buy Button Setup GuideTutorial Video | How to Set Up a Lulu Buy Button for Direct Sales💡 Learn About the Lulu Direct pluginsEp #128 | Which Ecommerce Platform is Right for Your Bookstore?Blog | Shopify vs. Wix vs. WooCommerce: Which Platform is Right for Your Book?Lulu U Video | Lulu Direct vs Print API Explained (Which Should You Use?)  💡 Learn About the Print APIEp #106 | Building Your Book Business Using Lulu’s Print APIsBlog | Scaling Your Business with Custom Books Using the Print APIYouTube Playlist | Lulu’s Print API💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: 🎢 Building anticipation before the launch announcement 🎢 Maintaining momentum between announcement and launch🎢 Spreading that excitement to new audiencesListen wherever you get your podcasts, or watch the video episode on YouTube!Dive Deeper💡 Listen to These EpisodesEp #57 | How to Use a Preorder Campaign to Boost Your Book LaunchEp #85 | Maintaining Momentum After Your Book LaunchEp #118 | How to Get Your Readers to Sell Your Book for You💡 Explore These ResourcesCheck Out Lauren Asher’s Instagram CountdownLulu Blog | How to Plan & Promote Your Book Pre-LaunchLulu University | How to Launch Your Book in 4 Steps 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends. Tune in wherever you get your podcasts, and watch the video episode on YouTube!Dive Deeper💡 Explore These ResourcesLulu U | How to Sell More Books with Your Backlist (Marketing Strategies for Authors and Publishers) Publishers Weekly | Media Do Agrees to Buy Seven Seas Thomson Reuters | Thomson Reuters and KKR Announce Joint Venture for Thomson Reuters Global Print Business BookRiot | The Best-Selling Backlist Books of 2025 Bublish | AI Author Toolkit💡 Listen to These EpisodesEp #59 | Mastering Book Metadata to Maximize Market ReachEp #64 | Extend Your Books Shelf Life with Backlist Book MarketingEp #102 | What the Publishing Industry Should Learn from Heated RivalryEp #111 | Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than EverEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Read These Blog PostsPrint-on-Demand is the Perfect Solution for Selling Backlist Titles8 Simple Ideas for Backlist Book MarketingDigital Printing for Traditional Publishers💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again…💡 Providing a personal customer experience 💡 Keeping customers engaged between purchases💡 Driving new fans back to your brand after they purchase Listen now for more ideas to turn casual shoppers into die-hard fans! Streaming wherever you get your podcasts, including YouTube.Dive Deeper💡 Listen to These EpisodesEp #15 | Can You Really Support Your Business With Just 1,000 True Fans?Ep #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #118 | How to Get Your Readers to Sell Your Book for YouEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Explore These ResourcesLulu U | Why People Buy: Using Psychology to Sell More BooksBread Financial | The State of the American ShopperClutch | Is Brand Loyalty Dead? Just Be TransparentG2 | 50 Customer Retention Statistics to Check Out in 2026Attentive | 2026 State of Loyalty & Retention Report💡 Check out Matt & Lauren’s Favorite BrandsViolent GentlemenThe Lost Bros💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.