Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days

Jul 9, 2025

Discover how Justin Moore achieved over 1,000 book sales in just 90 days with innovative marketing strategies. Learn about the powerful role of engaging book design and social media buzz in launching 'Sponsor Magnet'. Explore his unique approach to securing sponsorships and the ambitious goal of distributing 100,000 copies within five years. Delve into the evolution of publishing and the shift from traditional to self-publishing, emphasizing direct audience engagement and the value of personalized coaching.

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ANECDOTE

Justin's Educational Journey

Justin Moore started with YouTube videos to educate creators about sponsorships.
He expanded into blogs, newsletters, podcasts, and short-form content to reach more people.

INSIGHT

Passion Drives Entrepreneurial Success

Genuine enthusiasm distinguishes great content entrepreneurs from good ones.
Passion for helping others makes content memorable and impactful.

ANECDOTE

Staggered Format Release Strategy

Justin staggered book format release: printed book and ebook first, audiobook months later.
He narrated audiobook himself and added testimonials enhancing credibility.

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In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he’s used proven strategies to successfully (and profitably) release his book.

Justin will be at Content Entrepreneur Expo this August… will you? Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Meet Justin Moore

💡 Listen to These Episodes

💡 Learn more about Tilt Publishing.

Sound Bites From This Episode

🎙️ [1:56] “We wanted to use him as our first creator spotlight because Justin really has, I think, embodied all of the things that we've talked about in the last 78 episodes and just done it really, really well.”

🎙️ [6:30] “I just kept doing this, looking to different and new content formats to educate people. Really, it was all about kind of the North Star of impact and reaching people with the things that I believe.”

🎙️ [33:55] “He wanted to go as wide as possible. He wanted people to be able to find his book anywhere, but he still pushes all of his promotion to his website. Because there's a difference – and I think that's a really important distinction that we should all understand – there's a difference between going wide with your book sales and having your book available everywhere and going wide with your promotional efforts.”

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