Tactical & Practical
Nate Lagos
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Episodes
Mentioned books
Jun 27, 2024 • 14min
Finding Price-Market-Fit (in this economy)
Discover the flawed methods many e-commerce brands use for pricing. Learn why focusing solely on gross margins can backfire. Explore the vital concept of price-market fit and the benefits of systematic price testing. Gain insights on how to continuously refine your pricing strategy using data and consumer feedback for ultimate profitability.
Jun 20, 2024 • 11min
How we partnered with Jack Daniel's, Bob Marley, and more
Explore the magic of brand collaborations as Nate Lagos reveals how partnerships with icons like Jack Daniel's and Taylor Guitars came to be. Discover the strategic advantages these alliances bring to marketing. Through entertaining anecdotes, he highlights the significance of shared values and smart strategies in making partnerships thrive. Perfect for anyone looking to elevate their own business through collaboration!
Jun 20, 2024 • 16min
Profitable Influencer Marketing in 2024
Discover the power of niche influencers over traditional ones in the watch industry. Explore strategic ad placements and how tools like IntelliGems can boost e-commerce profits. Learn the art of collaborating with YouTube creators for maximum engagement. Delve into effective profitability strategies using performance metrics like discount codes and custom UTMs. This insightful discussion highlights practical steps for forging valuable partnerships and making influencer marketing work for you.
