Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

What happens when two moms-turned-entrepreneurs spot a glaring gap in the market and decide to go all in? You get WanderFull—a stylish, purpose-driven brand that's taken the hydration world by storm and landed features from Oprah, The Today Show, and Women’s Health. In this episode, Lisa Watkins and Katie Hill share how they built their thriving eCommerce business by combining fashion, wellness, and sustainability into one must-have product.From the kitchen-table prototype to major retail deals, they unpack what it takes to find product-market fit, scale fast, and stay aligned as cofounders. Their honesty, energy, and tactical insights make this episode a goldmine for any entrepreneur ready to build something bold from scratch.💡 What You'll Take Away For YOUR Business ✅ How to find your “white space” and dominate it before anyone else does ✅ Why complementary cofounders can be your greatest business asset ✅ How trade shows helped them scale to 100+ wholesale customers in weeks ✅ The lean market validation tactics they used before going all in ✅ What to do when a SKU flops—and how to spot your next bestseller ✅ How they went from pop-up booths to Oprah’s Favorite Things in one year ✅ Why launching a brand (not just a product) is the real path to long-term growth📝 About the Guests Lisa Watkins has built a diverse career across multiple industries. She began as a product manager in Silicon Valley, later advancing her skills with a business degree. Lisa joined Unilever, where she specialized in brand management and consumer insights. Balancing her career with family life proved challenging, prompting her to transition into consumer insights consulting. Eventually, she found her way into real estate, where she thrived but struggled with the weekend demands. This experience inspired her to pursue entrepreneurship, allowing her to balance professional ambitions with family time.Katie Hill is a dynamic entrepreneur who has been inspiring those around her for over a decade. Initially meeting through a PTA fundraiser that showcased her knack for leadership and collaboration, Katie's entrepreneurial spirit quickly became evident. As neighbors turned friends, she took the bold step to pursue her passion for business, inviting others to join her journey. Her leadership and vision have been a guiding force, and together with her friends, she has embraced the entrepreneurial path with enthusiasm and determination, never looking back.🎯 Guests’ BEST Pieces of Advice for Wantrepreneurs and EntrepreneursLisa Watkins: “Perfection is the enemy of progress—go for B+ work and keep moving forward.” Lisa’s advice is all about momentum. She reminds us that you’ll never know everything, but you can learn anything. Start scrappy, stay consistent, and don’t be afraid to fail forward.Katie Hill: “Just get off the sidelines and do it—every small step builds your confidence.” Katie’s advice is about trusting your gut and taking action. She shares how early wins gave them the courage to keep going, and how entrepreneurship is a series of trying new things and learning as you go.🔗 Links & ResourcesVisit WanderFull’s WebsiteFollow WanderFull on InstagramFind WanderFull on FacebookFollow WanderFull on TikTok

In this episode, Brian sits down with Tom Sprinkle, a longtime technologist and entrepreneur who's been at the forefront of emerging tech since the early days of the internet. Tom shares how he's helping everyday businesses tap into the real power of AI—not just for content creation, but for operations, automation, and customer experience.Listeners will walk away with a grounded, practical understanding of how AI is being used beyond the hype—and how to actually plug it into your own business, even if you're not a techie. Tom's sales-driven, people-first mindset makes AI feel approachable and immediately useful.💡 What You'll Take Away For YOUR Business🤖 How to use AI to solve real operational problems (not just make viral content)💬 Why understanding your customers is the key to choosing between automation and human experience🛠️ The 4 business areas where AI can be implemented fast—even without technical expertise💡 What most businesses get wrong about AI (and how to fix it with one mindset shift)🚀 Why automation isn't just about efficiency—it's a massive opportunity for scalability📊 How to analyze your team’s daily processes and identify 6-figure opportunities for automation🔍 Why the “pain or gain” framework is the best place to start your AI strategy📝 About the Guest Tom Sprinkle is a self-described early adopter with a passion for exploring new technologies and empowering others to leverage them. After graduating from UNC Chapel Hill, he began his career in 1992 with AT&T, rising to become a liaison between sales branches and Bell Labs. His drive for innovation led him to AT&T’s Emerging Technologies team, where he helped launch three of the first e-commerce buying platforms. “I was there when the internet took off,” he recalls.After AT&T, Tom moved to California and continued selling emerging business technologies. He stepped down as EVP of PSI Network to launch BlueCrush Technologies and co-founded Epik, a pioneering POTS replacement solution. In mid-2024, Tom relocated to Chattanooga, TN, and refocused BlueCrush on artificial intelligence (AI), inspired by the city's vibrant tech community.Today, Tom helps businesses harness AI to transform operations and enhance customer experiences. Outside of work, he enjoys exploring the outdoors and cherishes time with his family. He is a part of Rotary Int'l and very involved in the Marriage Ministry of The Relationship Resource.🎯 Tom’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "There are riches in niches—focus, and go deep where it counts."📢 Memorable Quotes“I’m not the guy writing the LLMs—but gosh, do I know how to use them.” – Tom Sprinkle“Automation is where the real magic of AI begins. Once you build it, it scales infinitely.” – Tom Sprinkle“Know your customer. That tells you whether to lead with empathy or algorithm.” – Tom Sprinkle💡 Actionable Takeaways ✅ Identify one manual task in your business that takes up too much time—then explore how to automate it ✅ Use AI tools to brainstorm and summarize ideas, but you bring the strategy ✅ Don’t treat AI like a gimmick—embed it where it actually improves customer experience ✅ Map your workflows and ask: is this a job for a human, or a system?🔗 Links & ResourcesVisit BlueCrush AI’s WebsiteConnect with Tom on LinkedIn

Branding isn’t just about logos—it’s about emotion, connection, and storytelling. In this dynamic episode, co-founders of KANSO Creative, Andrew Walker and Hayden Anderson, pull back the curtain on how they help small businesses become unforgettable brands. From their design philosophies rooted in Japanese aesthetics to their client stories that spark real emotional resonance, Andrew and Hayden prove that great branding starts with knowing who you are.Whether you're just starting out or looking to elevate your presence, this episode is packed with branding gold and actionable insights to help you stand out in a crowded market.💡 What You'll Take Away For YOUR Business🎯 Why branding is more than a logo—and how to build a brand with soul🧠 How the “KANSO Hierarchy” can help you prioritize branding, websites, and social media🎙️ The exact questions to ask to uncover YOUR unique story (even if you think you don’t have one)🌐 Why your website is more important than your Instagram feed for business credibility🎨 How to align visuals, messaging, and vibe to create a truly cohesive brand💬 What small businesses get wrong about storytelling—and how to fix it fast📈 How branding consistency builds trust and drives growth📝 About the Guests Andrew Walker and Hayden Anderson are the co-founders of the KANSO creative, a brand identity and digital marketing firm dedicated to helping independent and community-rooted businesses tell their stories and stand out. With a shared background in design, branding, and strategy, Andrew and Hayden have built a company that transforms businesses into unforgettable brands through intentional storytelling and innovative design. Their expertise spans custom website development, SEO, social media management, and brand identity creation—all aimed at helping businesses thrive in an increasingly digital world. Today, they’re here to share insights on the power of branding, the role of storytelling in business, and how companies can elevate their presence in a crowded marketplace.🎯 Andrew & Hayden's BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 🗣️ “Tell your story to yourself. Then share it—even if it feels cringey.” – Hayden Anderson 🗣️ “Motivation comes and goes—consistency is what creates success.” – Andrew Walker📢 Memorable Quotes“A logo is your smile—branding is your whole personality.” – Andrew Walker“Your story is the bridge between you and your audience. Tell it boldly.” – Hayden Anderson💡 Actionable Takeaways ✅ Revisit your brand story—write it down and practice saying it out loud ✅ Don’t build a website until your brand identity is crystal clear ✅ Audit where your brand shows up (email, social, signage)—then unify it ✅ Record a short video sharing your “why”—and post it (cringe and all!) ✅ Map out your customer journey and align every touchpoint with your brand voice🔗 Links & ResourcesVisit The KANSO Creative’s WebsiteFollow The KANSO Creative on InstagramFind The KANSO Creative on FacebookFollow The KANSO Creative on LinkedInConnect with Hayden on LinkedInConnect with Andrew on LinkedIn

Chris Johnson is on a mission to make data-driven decision-making easy, affordable, and accessible for small businesses. As the founder of PeerView AI, Chris is transforming what was once costly, manual market research into a streamlined, AI-powered service that gives entrepreneurs revenue estimates, competitor benchmarks, and location-specific insights. In this episode, Chris shares how small businesses can finally harness the power of data without needing internal analytics teams or massive budgets. His background in lending and economics offers a unique lens into why most businesses fail—and how we can prevent that.Whether you’re thinking about launching or already growing your business, this episode will show you how to de-risk your decisions and leverage data like the big players do.💡 What You'll Take Away For YOUR Business🔎 How to benchmark your business—even without your own data📊 Why revenue is a better metric than profit when making strategic decisions🧠 How AI is making “consulting as a service” affordable for small businesses🧩 The #1 mistake founders make when launching in the wrong location or market🚧 Why most failures come from bad assumptions (and how to fix that)🏗️ How to set up your business model using real-world competitor insights📍 The surprising importance of density and micro-location data in business planning📝 About the Guest Chris Johnson is the Founder and CEO of PeerView AI, where he is transforming how small businesses access data-driven insights. With a deep background in lending and payments, Chris combines hands-on expertise in credit underwriting with a keen understanding of the complexities of the U.S. small business landscape. Now, with PeerView AI, he’s bringing powerful market intelligence directly to small business owners, helping them level the playing field with data-driven decision-making.🎯 Chris’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Talk to your customers—constantly. It's the only way to build a product people actually need."Key takeaways from Chris's advice: ✔ Every pivot or insight starts from real conversations—not assumptions ✔ Don’t just listen to what customers say—watch for patterns in their needs ✔ Whether you're pre-launch or scaling, never stop talking to your market📢 Memorable Quotes “Most businesses don’t fail because of execution—they fail because of bad assumptions.” – Chris Johnson “You don’t need your own data to make smart decisions. You just need the right external insights.” – Chris Johnson “AI isn’t here to replace jobs—it’s here to make impossible services finally affordable.” – Chris Johnson💡 Actionable Takeaways ✅ Before launching, benchmark your business idea using competitor revenue data ✅ Don’t strive to be “average”—use industry benchmarks to exceed them ✅ Focus on external market signals, not just your internal gut ✅ Use AI to automate the grunt work of research so you can focus on decisions🔗 Links & ResourcesVisit PeerView AI’s WebsiteConnect with Chris on LinkedIn

What if getting laid off was actually the best thing that ever happened to your career? That’s exactly the mindset shift that drove today’s guest, Cara Gibson-Gallop, from being a laid-off corporate marketer to a thriving entrepreneur—and now the founder of Autonomy, a company that helps others do the same. In this episode, Cara shares how she turned a vulnerable career moment into a purpose-driven business, how she empowers laid-off professionals and recent grads to build freelance businesses, and why every 9-to-5er should have a side hustle.Cara’s story is a masterclass in resilience, reinvention, and creating systems that scale. Whether you're still in a job or running a business, this episode will change how you think about income, opportunity, and your ability to take control.💡 What You'll Take Away For YOUR Business🚀 Why your side hustle is more than just extra income—it’s your freedom plan🔁 How to transform career setbacks (like layoffs) into business springboards💡 The exact framework Cara uses to help people build consulting/freelance offers🛠️ Why your business should start with a strong offer—not a logo or website🧠 The mindset shift that separates wantrepreneurs from entrepreneurs📣 How to confidently "sell" your skills—even if you're new to business🏗️ Why companies are paying her to help their former employees become entrepreneurs📝 About the Guest Cara Gibson Gallop is a former New York ad agency exec turned startup founder. After being laid off multiple times early in her career, she decided to never rely on a single income stream again. Her side hustle soon eclipsed her corporate salary, and she took the leap to become a full-time entrepreneur. Today, she's the founder and CEO of Autonomi.Systems, a platform that helps laid-off professionals and recent graduates turn their skills into consulting or freelance businesses. Cara's mission is to revolutionize how we experience layoffs by turning them into launchpads.🎯 Cara’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Keep coming back to your why. That’s your fuel. Revisit it quarterly or even more often—it keeps you aligned, energized, and unstoppable.”3 Takeaways from Cara's Advice: ✔ Revisit your goals and motivations often—they evolve as you grow ✔ Your why is your greatest defense against burnout ✔ A strong personal reason gives your business purpose and power📢 Memorable Quotes“Every time you're afraid to tell someone about your business, it's selfish. There’s someone out there who needs what you have.” – Cara Gibson-Gallop“If your offer aligns with your why, nothing can knock you down.” – Cara Gibson-Gallop“Build your business around your life, not the other way around.” – Cara Gibson -allop💡 Actionable Takeaways ✅ Audit your LinkedIn—start nurturing your network now before you need it ✅ Don’t wait until your side hustle replaces your salary—jump sooner ✅ Build your offer before worrying about a website or branding ✅ Reframe layoffs as opportunities to build something better ✅ Write out your why and revisit it quarterly—it’ll steer your direction🔗 Links & ResourcesVisit Autonomi’s WebsiteFollow Cara on InstagramConnect with Cara on LinkedIn

Nicholas Cook has worn many hats—financial advisor, teacher, blogger, real estate investor, and founder of Money 101 Academy—but what ties them all together is his passion for helping others understand and use money intentionally. In this conversation, Nicholas shares why he believes business is just a series of meaningful projects, and how he's created a life around blending education with entrepreneurship.From the power of masterminds to the importance of cash flow, Nicholas gets real about the nuances of entrepreneurship versus freelancing and why a slower, more intentional approach might be the most sustainable path. Whether you're just starting out or already building your empire, this episode is packed with gems about mindset, monetization, and meaningful work.💡 What You'll Take Away For YOUR Business💸 Why “cash is king” is more than a cliché—and how cash flow really affects your freedom🎯 How to create a brand that’s bigger than yourself (even if you're a solopreneur)🔁 The difference between freelancing, solopreneurship, and entrepreneurship—and how to know which one you’re actually building🤝 How masterminds and networking groups like BNI can 10x your revenue🧠 Why business is just a series of “projects”—and how to fall in love with creating🧩 How to balance a secure income while growing your business on the side🔍 Why vision clarity beats rigid business plans when building something sustainable📝 About the GuestNicholas Cook likes to find meaningful projects and communities to collaborate with. He is a blogger, teacher, real estate investor, and Founder of Money 101 Academy.After graduating from college, Nicholas began working as a financial advisor and paraplanner for several years, during which time he helped manage client assets by investing in stocks, bonds, mutual funds, and ETFs. He mostly worked with a smaller firm where he helped manage over $40 million in clients’ assets.Around 2012, Nicholas got into working in schools, and the classes he has taught include Personal Finance, English, Literature, Theology, Investing, and Algebra. Nicholas has experience making money online and developing businesses in various ways, including through web design, YouTube, e-commerce, affiliate marketing, and email marketing.🎯 Nicholas’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Start by creating a vision—not just for your business, but for your life."📢 Memorable Quotes“If you want to be successful, find people who are 10 years ahead of you, at your level, and 10 years behind you.” – Nicholas Cook “Business is just doing projects—and you don’t need permission to start one.” – Nicholas Cook💡 Actionable Takeaways✅ Reframe your entrepreneurial journey as a series of meaningful, creative projects✅ Join a local networking group like BNI to get real business referrals✅ Define what financial freedom looks like for you—then reverse-engineer your cash flow to get there✅ Start building your brand today, even if it’s just you—make it bigger than yourself✅ Balance your income with part-time work if needed—it’s better than building a business out of desperation🔗 Links & ResourcesVisit Nicholas’ BlogVisit Money 101 Academy’s WebsiteSubscribe to Money 101 Academy’s YouTube ChannelConnect with Nicholas on LinkedIn

What if building a high-performing newsletter didn’t require hours of content creation or expensive software? Evan Kozliner, co-founder of Potions, shares how he scaled his AI-powered newsletter to 50,000 subscribers in just 3 months—and how you can do it too. With a deep background in AI and experience working with brands like Amazon, Sephora, and Fashion Nova, Evan breaks down exactly how entrepreneurs can use AI and email marketing to drive real results. This episode is packed with practical insights on audience building, content creation, and how to finally get your newsletter strategy off the ground.💡 What You'll Take Away For YOUR Business🚀 How Evan grew a personalized newsletter to 50,000 subscribers in 90 days (and how you can apply his playbook)🤖 The two-tier internet strategy—and why your email list is 10x more valuable than your social followers💌 Why consistent, high-value newsletters drive sales, retention, and referrals (even with a tiny list)🎯 How to turn just 15 minutes of your time into a full week of newsletter + LinkedIn content🧲 What makes Potions different from generic AI tools and why their hybrid approach drives better engagement📥 Actionable ideas for agencies, consultants, and service-based businesses to stay top of mind with prospects📝 About the Guest Evan is the co-founder and CEO of Potions. Before starting Potions, Evan helped big brands like Sephora and Fashion Nova automate their email and SMS marketing at Attentive Mobile, where he was the first AI hire 5 years ago.Evan has been passionate about AI's power to make people's lives better since he was in college. He went to Ohio State where he specialized in AI for his undergraduate degree and conducted cancer research for the Bioinformatics department.After school, he worked for Amazon's cloud org, AWS, for a couple of years. Then left Amazon to join Attentive Mobile where he got his hands dirty doing AI powered marketing.When he saw how effective the email and SMS he was producing for large brands was, he became excited about how many of the same techniques could be applied to help smaller businesses automate their content marketing.Having recently blitz-scaled his own AI-powered newsletter to 50,000 subscribers in just 3 months, he knew a thing or two about newsletter marketing, and decided to start there.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 🗣️ “Marketing IS product—if your content isn’t solving a problem, it’s not valuable.” 💥 Key Takeaways from Evan’s Advice:✔ Good marketing provides real value, not just promotions—focus on solving a customer’s problem✔ Content should feel like a product in itself, not an afterthought✔ Consistency and relevance are key—make people want to open your emails📢 Memorable Quotes“You can make money with just a couple hundred people on your list—if they’re the right people.” “We don’t use templates. We build blueprints—custom-designed newsletters tailored to your brand.” “Think of email like a handwritten letter—it’s personal, direct, and powerful.”💡 Actionable Takeaways✅ Start building your list NOW—even if you're just getting started✅ Invest in high-value, personalized content—not just copy-paste AI fluff✅ Use email to stay top of mind and nurture relationships—not just make sales✅ Let tech and experts like Potions help you scale without losing your voice🔗 Links & ResourcesVisit Potion’s WebsiteConnect with Evan on LinkedIn

In this episode, Graeme Crawford shares how he transitioned from a successful corporate career working with Fortune 100 companies like IBM and Capital One to building data-driven businesses that empower smaller companies. Graeme reveals how AI and data intelligence, once the domain of massive enterprises, are now accessible to small businesses—and how he’s helping entrepreneurs harness this power for growth. His journey from intrapreneurship to entrepreneurship highlights the mindset shifts, challenges, and opportunities that come with leaving the corporate world and betting on yourself.💡 What You'll Take Away For YOUR Business🚀 How to bring Fortune 100-level data intelligence to your small business 🤖 Why AI is leveling the playing field for small and medium-sized businesses 💰 How to adjust big-business strategies for a small-business budget 📊 The most important (and overlooked) data points you should be tracking ⚡ How to create win-win-win partnerships that drive business growth 🧠 Why mindset shifts from risk aversion to strategic risk-taking are crucial for success 🌍 Why permissionless leadership is the key to scaling your business📝 About Graeme CrawfordGraeme Crawford spent 20 years in the corporate world, helping Fortune 100 companies profit from disruptive technology. After leaving his executive role in 2024, he launched his own data-driven business focused on helping small and medium-sized companies apply AI and data intelligence to grow more efficiently. His ability to bridge the gap between big-business strategies and entrepreneurial realities makes him a powerful force in the business world.🎯 Graeme's BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Stop waiting for permission. No one will give you permission to lead—so take it."Key Takeaways from Graeme's Advice: ✔ Leadership is a permissionless act—don’t wait to be picked ✔ Build proof of your value instead of seeking validation ✔ Trust your capabilities and expertise—success follows confidence📢 Memorable Quotes“If you wait for permission to lead, you’ll always be waiting.” – Graeme Crawford“Entrepreneurship is a probabilistic endeavor, not a deterministic one—be prepared for unpredictability.” – Graeme Crawford“Business success isn’t a zero-sum game—everyone can win with the right strategy.” – Graeme Crawford💡 Actionable Takeaways✅ Start tracking key business data—beyond just website visits✅ Shift from a scarcity to an abundance mindset—there’s room for everyone to win✅ Embrace strategic partnerships rather than trying to do everything alone✅ Focus on business impact rather than seeking validation from others✅ Use AI to improve decision-making and operational efficiency🔗 Links & ResourcesVisit Crawford McMillan’s WebsiteConnect with Graeme on LinkedIn

In this episode, Rebecca Nolan, a 21-year-old serial entrepreneur, shares her incredible journey from launching her first business at 14 to running multiple successful ventures today. Rebecca is the founder of Asennda, a social media agency that helps entrepreneurs and coaches build personal brands, and co-founder of Lync Events, the #1 event company in Madrid for creating exclusive networking experiences. She opens up about the importance of personal branding, how to leverage social media for business growth, and why building a strong personal brand is the ultimate business unlock. If you've been struggling with social media strategy or want to elevate your business presence, this episode is packed with actionable insights.💡 What You'll Take Away For YOUR Business🚀 How to build a personal brand that drives business growth🤖 Why social media is the key to unlocking business success💰 How to monetize your personal brand while building trust📲 The exact content strategy Rebecca uses to create consistent viral content📅 How to balance running multiple businesses, college, and a personal brand🌍 Why expanding into new markets requires community-first thinking🛠️ Top tools (Trello, Notion, Simplified) that streamline content creation and team management📝 About Rebecca NolanRebecca Nolan is a 21-year-old serial entrepreneur who has built her social media expertise since age 16. As founder of Asennda, she helps entrepreneurs scale their personal brands, and as co-founder of Lync, Madrid's #1 event company, she creates exclusive networking experiences.Her entrepreneurial journey began at 14 when she published her first book. Mentored by Shark Tank winner Sean Knecht, Rebecca gained crucial insights into branding and marketing strategy. Born in Los Angeles, she boldly relocated to Madrid at 18 to pursue Digital Media and Communications.Rebecca's comprehensive background spans influencer marketing, management, social media strategy, and content creation, giving her a multifaceted perspective on brand building. This varied experience enables her to develop viral content strategies and position clients as industry leaders, consistently driving success for herself and those she works with.🎯 Rebecca’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Don't lose sight of the value you’re supposed to provide to your customers. Focus on giving consistent value, and the money will come naturally."📢 Memorable Quotes“Building a personal brand unlocks an entire gateway of opportunities.” – Rebecca Nolan“Sell in private, give value in public.” – Rebecca Nolan"Consistency is more important than perfection in social media." – Rebecca Nolan💡 Actionable Takeaways✅ Build your personal brand as you build your business—it creates trust and opportunities.✅ Create content every day and focus on providing value (not perfection).✅ Use AI to automate and streamline content creation and business processes.✅ Leverage tools like Trello and Notion to stay organized across multiple projects.✅ Focus on creating a community-driven business model to drive long-term success.🔗 LinksVisit Asennda’s WebsiteVisit Lync Events’ WebsiteFollow Rebecca on InstagramFind Rebecca on TikTokConnect with Rebecca on LinkedIn

In this episode, Brian interviews Norris Ayvazian, the founder and CEO of Service Crucible, a consultancy focused on transforming home service businesses through operational excellence and strategic growth. Norris shares how he grew a regional branch from $4 million to $12 million in just 12 months at a 25% net profit — and how his approach to simplicity and business fundamentals is changing the industry. Whether you’re in home services or any other business, Norris’s insights on cutting through the noise, building systems, and focusing on relationships will help you scale faster and more sustainably.💡 What You'll Take Away For YOUR Business🚀 Why simplicity wins — Why business fundamentals matter more than trendy tools and tech🔑 The Holy Trinity of Business Success — Relationships, knowing your numbers, and clear communication💡 How to identify bottlenecks — Why most growth stalls happen at the leadership level and how to fix it📈 Capacity planning secrets — How to maximize efficiency and profitability in any service-based business💬 Good enough isn’t good enough — Why complacency kills business growth and how to stay ahead💰 Upselling and value delivery — How to increase customer lifetime value without adding overhead🌟 Value is everything — Why customers will pay more when they perceive real value📝 About Norris AyvazianNorris Ayvazian is the founder and CEO of Service Crucible, transforming home service companies through operational excellence and sustainable growth strategies. His track record includes working for some of the largest Private Equity firms in the residential service space and growing the Pensacola branch of Peaden Air Conditioning, Plumbing, and Electrical from $4M to $12M in revenue at 25% net profit within 12 months, earning him Pensacola's Business Leader of the Year award. With extensive experience scaling operations from $2M to $60M+, Norris now helps HVAC, plumbing, and electrical business owners build lasting legacies through proven systems and genuine relationships. His methods are endorsed by industry leaders like Michael and Son Services ($260M), demonstrating his ability to drive measurable results across diverse markets.🎯 Norris’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs“Value, value, value. If you don’t believe in the value of what you’re offering, neither will your customers.”📢 Memorable Quotes"How you do anything is how you do everything." – Norris Ayvazian "Good enough is never good enough if you want to win in business." – Norris Ayvazian "You can’t manage what you don’t measure." – Norris Ayvazian💡 Actionable Takeaways✅ Simplify your business strategy — Focus on operational excellence and fundamentals rather than trends✅ Know your numbers — Identify the key drivers of revenue and profitability in your business✅ Create a strong internal culture — Relationships and communication within your team matter as much as customer relationships✅ Capacity planning is critical — Optimize scheduling and efficiency before hiring or adding overhead✅ Believe in your value — If you’re underpricing or undervaluing your product, it’s time to reassess🔗 LinksVisit Service Crucible’s WebsiteConnect with Norris on LinkedInFollow Norris on Instagram