Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1206: Solving a problem for 10s of MILLIONS of people!? Here's how she's doing it through systems thinking w/ Rukmini Banerjee
In this powerful episode, Rukmini Banerjee shares how she’s using technology to solve one of the most pressing challenges facing modern families: caring for aging loved ones while juggling careers and children. As the founder of CuroNow, Rukmini is building a mobile platform that reduces cognitive overload for caregivers by organizing tasks, enabling collaboration, and enhancing communication.
Her career spans leadership roles at high-growth startups and global corporations, but her entrepreneurial leap came from a deeply personal realization. If you’ve ever wanted to build a business that makes a real difference—this episode is packed with insights, frameworks, and inspiration to help you do just that.
💡 What You'll Take Away For YOUR Business
- 🧠 How to identify overlooked yet massive societal problems as entrepreneurial opportunities
- 🧰 Why tools that reduce “cognitive overload” are the next big frontier in tech
- 🛠 How to apply systems thinking to simplify decision-making in chaotic startup life
- 📈 Why frameworks like “input, throughput, and output” can transform your operations
- 👪 What the “sandwich generation” means—and why it’s an underserved market
- 💡 How to leverage your personal life and global experiences as unique business assets
- 🔍 Why AI’s real value lies in context—not just automation
📝 About the Guest
Rukmini Banerjee is the founder of CuroNow, a mobile app easing cognitive overload for family caregivers of aging loved ones. With over 20 years of executive leadership, she previously served as COO at Vouch and Chief People Officer at Fetch Rewards, helping scale both companies. Her global experience across the U.S., Australia, and India reflects her strength in operational excellence and commitment to diversity. At CuroNow, Rukmini brings a systems-thinking approach to address the challenges of the "sandwich generation" balancing work, parenting, and elder care.
🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Take action. You won’t know what step 10 looks like until you take step one.” – Rukmini Banerjee
Key Takeaways from Her Advice:
✔ Don’t overthink—just start
✔ Course correction is only possible in motion
✔ Action is the antidote to fear and inaction
📢 Memorable Quotes
- “Where’s the solution that helps us see aging loved ones holistically—not just their health needs, but their life needs?” – Rukmini Banerjee
- “We don’t talk—we play.” – Rukmini’s daughter, reminding us of the human connection at the heart of it all
- “Systems thinking starts with inputs and throughput. That’s where our leverage is.”
💡 Actionable Takeaways
- ✅ Use real-life frustrations as a launchpad for business ideas
- ✅ Reduce decision fatigue by anchoring decisions to your core purpose
- ✅ Think beyond tasks—solve cognitive overload for your customers
- ✅ Leverage systems thinking: focus on quality inputs and processes to improve outputs
🔗 Links & Resources