Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Lee Thompson of ClickSense pulls back the curtain on what it really takes to succeed as a local business today. He reveals why local SEO is a completely different beast than national SEO and how focusing on conversions, not just traffic, is the key to sustainable growth. This episode is a masterclass for any wantrepreneur or entrepreneur who needs to get customers through the door and, more importantly, keep them coming back. Lee shares his battle-tested strategies for creating high-converting websites, automating lead follow-up for lightning-fast responses, and leveraging the power of a niche to work smarter, not harder.💡 What You'll Take Away For YOUR Business🎯 Why geo-targeted landing pages are your secret weapon for converting local search traffic.⚡ How to implement simple automations (like missed call text-backs) to capture leads you're currently losing.💰 The reactivation strategy to turn your "dead leads" and past customer lists into a predictable revenue stream.🤖 How AI is changing the SEO game and what you need to do to stay visible in search results.📈 The surprising efficiency of niching down: how it simplifies your sales process and makes your marketing infinitely more effective.🔄 How to create a system for both acquiring new customers and retaining them for long-term profitability.📝 About Lee Thompson Lee Thompson is the founder of ClickSense, a digital marketing agency specializing in helping wellness businesses grow. With a background in managing multi-million dollar veterinary hospitals, Lee discovered a passion for the mechanics of local business growth. He leveraged his experience to build an agency that focuses on the complete customer journey—from conversion-focused local SEO to automated follow-up systems that ensure customers keep coming back. Lee’s unique perspective comes from fighting the urge to be a generalist and discovering firsthand how niching down can transform a business.🎯 Lee’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Don't give up. You could fail 10 things and start over. Just don't give up. You will get something out as long as you stick with it."📢 Memorable Quotes“If you're calling a business and nobody answers the phone, you're going to keep looking... You can lose somebody in five minutes and honestly if they're actively searching for something, you could lose them after seconds.”“As much as I fought it kicking and screaming the entire way here, I am such a fan of the wellness niche that I'm in... My life is so much easier in one niche.”“It's like a spider's web. The more information we have out there that lead back to your website, you're going to get more, more and more info and then it slowly kind of transitions back to your website to bring a customer in.”💡 Actionable Takeaways✅ Stop sending paid ad traffic to your homepage. Create a dedicated, conversion-focused landing page for every single ad campaign you run.✅ Set up a "missed call text-back" automation today. This simple step ensures you never lose a hot lead because you were busy.✅ Export your list of past customers. Craft a simple reactivation email with a special offer to bring them back in the door this month.✅ If you're a generalist, commit to a niche for the next 90 days. Focus all your messaging and marketing on that single audience and track the difference in your results.🔗 Links & ResourcesVisit ClickSense.io’s WebsiteConnect with Lee on LinkedInFollow ClickSense.io on LinkedIn

In this powerful episode, Brian sits down with Nadine Keller, who scaled her first consulting business to over seven figures. Nadine shares her transparent and inspiring journey, from the early struggles and devastating setbacks of entrepreneurship to the personal tragedy that prompted a major pivot. She reveals how she shifted from helping wealthy institutions get wealthier to building a heart-centered business dedicated to helping women entrepreneurs thrive. This episode is packed with value, offering a masterclass on finding your niche, pricing for transformation (not time), and selling with authentic, feminine energy. Nadine’s story is a testament to the power of resilience and building a business that aligns with your true purpose.💡 What You'll Take Away For YOUR Business🎯 The counterintuitive secret to finding a profitable niche (and why you need to stop being scared of “cutting off” opportunities).🚀 The four foundational pillars you MUST have in place before you can successfully scale your business.📈 The difference between "short game" and "long game" lead generation—and why focusing on the short game is crucial for building early momentum.❤️ How to build a business that is not only profitable but also deeply aligned with your personal purpose and legacy.📝 About Nadine Keller Nadine Keller is a seasoned entrepreneur who went from being the Director of Marketing at Chase Manhattan Bank to founding and scaling her own consulting firm to over seven figures. After a life-altering event caused her to question her legacy, she pivoted her focus. Today, she and her partner run the Precision Sales Accelerator, a program dedicated to helping women in service-based businesses scale with heart and authenticity. With nearly 20 years of experience weathering market crashes and overcoming entrepreneurial hurdles, Nadine brings a unique blend of high-level corporate strategy and purpose-driven mentorship to the table.🎯 Nadine’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs“Don’t go it alone.” 📢 Memorable Quotes"Your niche will find you as opposed to you finding your niche if you listen hard enough and if you're open enough." – Nadine Keller"To have a bigger impact, we need that revenue... The more revenue we bring in, the greater impact we can have on the world, the more clients we can and people we can help." – Nadine Keller"If we can have the intention, the genuine intention to help them, then it releases all of that fear that we have around selling." – Nadine Keller💡 Actionable Takeaways✅ Re-evaluate your signature offer. Is your program or service long enough and structured to deliver a true transformation? Price it based on the profound value of that transformation, not just the hours you put in.✅ Ditch the "long game" for a week. Focus exclusively on "short game" lead generation activities that build know, like, and trust quickly, such as direct outreach, speaking on podcasts, or engaging in highly relevant online communities.✅ Reframe your next sales call. Go into the conversation with the sole intention of understanding the person's problems and aspirations. Detach from the outcome of "closing the deal" and focus only on being of service.🔗 Links & ResourcesVisit the Precision Sales’ WebsiteConnect with Nadine on LinkedInFollow Precision Sales on InstagramFollow Precision Sales on YouTube

In this episode, Brian sits down with Mike Paradise—CFO of Chirocare of Florida and founder of Paradise Automation Solutions—to uncover how he’s helping small businesses scale smarter through automation and AI. With a finance background from PwC to Ryder, Mike blends strategic thinking with tech implementation in ways that increase revenue while decreasing headcount.Whether you're a solopreneur or managing a small team, this episode reveals how to rethink workflows, align expenses with outcomes, and future-proof your business operations.💡 What You'll Take Away For YOUR Business📊 Why "profit per employee" is one of the smartest metrics you should be tracking⚙️ How to eliminate entire roles and save thousands through automation🚦 The difference between automation and AI—and why most small businesses need automation first🧱 Why foundational data and documented processes are prerequisites for smart scaling💡 How to identify inefficiencies hiding in plain sight and turn them into opportunities💬 The mindset shift from hiring people to hiring automations💼 How Mike’s innovative pricing model aligns perfectly with client success and ROI📝 About the Guest Mike Paradise is a strategic finance leader turned automation expert. As the CFO of Chirocare of Florida, he’s helped scale operations from 6 to 10+ clinics—all while maintaining or reducing headcount. He’s also the founder of Paradise Automation Solutions, where he helps small businesses streamline operations, reduce costs, and build automations that work harder than full-time employees. Mike’s unique mix of financial insight, operational savvy, and tech knowledge makes him a secret weapon for founders who want to do more with less.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Never stop learning.”💡 Key Takeaways from Mike's Advice: ✔️ The more you learn, the more you’ll see what’s possible in your own business ✔️ Every small business needs to start by fixing broken systems before layering on tech ✔️ Staying curious helps you spot inefficiencies and evolve with your business📢 Memorable Quotes “Profit per employee is one of the most important—and underutilized—metrics in small business.” – Mike Paradise “Never stop learning. Find what you’re interested in and dive deep.” – Mike Paradise “Automation isn’t about replacing people—it’s about freeing them up to do more valuable work.” – Mike Paradise💡 Actionable Takeaways ✅ Start by documenting your internal processes—if it’s not defined, it can’t be automated ✅ Track “profit per employee” to spot inefficiencies and improvement opportunities ✅ Move from spreadsheets to tools like Airtable to better structure your business data ✅ Begin with automating simple, repetitive tasks before layering in AI ✅ Evaluate current roles—can any tasks be replaced with automations?🔗 Links & ResourcesVisit Paradise Automation Solutions’ WebsiteVisit No Code MBA’s WebsiteConnect with Mike on LinkedInFollow Paradise Automation Solutions on LinkedIn

Tired of the "move fast and break things" mantra leading to broken products and unhappy customers? This episode is your antidote. We sit down with Megan Maloney, a 20+ year Quality Assurance (QA) veteran and founder of Maloney and Associates, who has built a career on making sure good products see the light of day. Megan unpacks why "quality" isn't a stuffy corporate term, but a vital business strategy for earning trust and scaling successfully. She reveals how her experience, from the military to major corporations, taught her the power of asking the questions everyone else is afraid to, and why your attitude is more valuable than your technical skills. This is a masterclass in building things right, leading with integrity, and developing the resilient mindset you need to thrive.💡 What You'll Take Away For YOUR BusinessHow to define "quality" for your own product or service and set a standard that actually works for your business.Why your willingness to ask the "obvious" or "stupid" questions in meetings is actually your entrepreneurial superpower.The truth about AI in business: How to leverage it as a powerful tool without letting it tank your quality by missing crucial business context.A simple framework (the Kanban board) that you can use today to visualize, prioritize, and conquer your business and personal projects.The #1 trait to look for when hiring your first employees that has nothing to do with their resume or experience.📝 About Megan Maloney Megan Maloney is the dynamic CEO and founder of Maloney and Associates, a consulting firm specializing in quality assurance, test automation, and engineering. Her journey began in the military as a developer, where she discovered her true passion wasn't writing code, but breaking it to find defects before they ever reached a customer. With over two decades of experience, Megan has become an expert in building robust quality strategies for organizations ranging from large banks to agile startups. Her unique perspective is built on a deep understanding of business processes, a belief in the power of human connection, and the courage to ask the hard questions that drive real progress.🎯 Megan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Never give up... Celebrate the small wins... when you have a setback, take it and learn from it... get up the next day. Keep moving... and if you find something that works, work it more. And if you find something that doesn't work, let it go and let it go quick. I'm all about fail fast, fail fast."📢 Memorable Quotes"In order to be successful, the people that work with me have to be successful. And that means they have to trust me and they have to believe that I have their back.""Attitude is everything. Everything... never forget that we're humans and the human touch matters and the personality and your attitude matter more than sometimes your skills."💡 Actionable TakeawaysAdopt the "Fail Fast" mentality. This week, identify one strategy, task, or feature that isn't delivering results and make the decision to cut it loose.Define your "quality" standard. Write down 3-5 specific criteria that define a "high-quality" outcome for your product or service.Prioritize attitude in your next hire. When interviewing, ask questions that reveal a candidate's desire to learn, their resilience, and how they handle feedback—not just what’s on their resume.🔗 Links & ResourcesVisit Maloney and Associates’ WebsiteConnect with Megan on LinkedInFollow Maloney and Associates, LLC on LinkedIn

Eric Schell didn’t just flip homes—he flipped the script on how property repairs are handled. In this episode, you’ll meet the founder and CEO of OneTap, a smart repair request system designed to eliminate the bottlenecks and inefficiencies that plague maintenance workflows. With a background in construction and real estate, Eric brings a rare blend of hands-on experience and visionary thinking to tech entrepreneurship. Whether you're a solo founder or running a team, this conversation will inspire you to simplify, delegate, and scale smart.💡 What You'll Take Away For YOUR Business 🚀 How to spot outdated systems in your industry and build scalable tech solutions 🧠 The mindset shift from DIY operator to CEO (and how to delegate for growth) 📱 Why “OneTap” is more than branding—it's a product design philosophy 💼 How Eric blended AI + real humans to streamline service-based businesses 🛠️ The secret to creating win-win pricing models for both service providers and clients 📊 How to whiteboard, organize, and launch a tech startup without a coding background 🌇 Why starting local (Nashville) was key to OneTap’s launch strategy📝 About the Guest Eric Schell is the Co-Founder and CEO of OneTap, a property repair matchmaking app that instantly connects users with qualified technicians. Drawing on over a decade in construction and home flipping, Eric experienced the inefficiencies of traditional repair workflows firsthand. Now based in Nashville, he’s focused on streamlining property repairs—removing bottlenecks and paperwork to make service as simple as one tap.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Go for it—and never look back.” Key takeaways from his advice: ✔ The fear of leaving your 9-to-5 is real—but action brings clarity ✔ Belief in yourself must outweigh external validation ✔ Side hustles are great, but full focus accelerates growth📢 Memorable Quotes “Being in construction taught me how to solve problems—and now I solve them with systems and people.” – Eric Schell “We whiteboard everything. If it’s not simple enough for OneTap, we haven’t figured it out yet.” – Eric Schell “I started logging my tasks every 15 minutes… and that’s how I learned what to delegate.” – Eric Schell💡 Actionable Takeaways ✅ Audit your weekly tasks and flag what to delegate using Eric’s 3-step method ✅ Design your product experience around simplicity—what would make it just “one tap”? ✅ Build a feedback loop from the field—observe real-world problems before you build ✅ Use AI to reduce time-heavy processes, but keep real humans for connection and clarity🔗 Links & ResourcesVisit OneTap’s WebsiteConnect with Eric on LinkedInFollow OneTap on LinkedIn

What if AI could find your next customer before you even know they exist? That’s exactly what Anish Chopra is doing with Intently—an AI-powered platform that deploys personalized agents to crawl Reddit, LinkedIn, Facebook groups, and more to detect real-time buying signals. In this episode, you’ll hear how Anish went from coder to founder and built a tool that’s changing the game for B2B sales, SMBs, and even local service providers.We explore the future of agentic AI, the death of cold outreach, and how smart businesses are already using tools like Intently to convert at rates 20x higher than traditional outreach.💡 What You'll Take Away For YOUR Business🤖 How to use AI agents to find customers before they even hit your funnel🔥 Why cold outbound is dying—and what to do instead💬 The types of “buying signals” your business should be tracking online🚀 How a 1% cold email conversion turned into 20%+ using real-time context💡 The secret to authentic outreach that actually gets responses📈 Why Facebook groups, Reddit, and niche communities are untapped goldmines🛠 How to use AI as your behind-the-scenes business partner (not just for copy)📝 About the Guest Anish Chopra is the founder of Intently, a platform that uses AI agents to detect real-time buying signals across the internet so businesses can reach customers at exactly the right moment. A lifelong tech enthusiast and former AI engineer, Anish built Intently after experiencing firsthand how hard it is to get in front of the right people at the right time. Now based in the Bay Area, he’s on a mission to redefine how companies do sales and marketing in the age of AI.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Talk to your users. It’s the most important thing you can do—before, during, and after building anything.” – Anish ChopraKey Takeaways from Anish’s Advice: ✔ The best products come from solving urgent problems for real people ✔ Talking to your users saves time, money, and guesswork ✔ Feedback should guide every phase of product development—from idea to launch and beyond📢 Memorable Quotes “AI is becoming your always-on assistant—and that changes everything.” – Anish Chopra “We’re not about spamming. We’re about finding people who are already asking for what you do.” – Anish Chopra “I can’t imagine building a business today without AI. It’s like having an extra brain on your team.” – Anish Chopra💡 Actionable Takeaways ✅ Use AI agents to monitor Reddit, LinkedIn, Facebook groups & more for buying signals ✅ Customize outreach messages to be contextual, helpful, and authentic—not salesy ✅ Look at your current customers’ pain points to build better outbound signals ✅ Don’t rely only on inbound—combine smart outbound with community participation ✅ Build with your users, not in a vacuum—feedback is your competitive edge🔗 Links & ResourcesVisit Intently’s WebsiteConnect with Anish on LinkedInFollow Intently on LinkedIn

Tired of feeling like sales is a full-contact sport you’re losing? In this episode, Wes Schaeffer, aka "The Sales Whisperer," demystifies the art and science of selling. He reveals why the old-school "Always Be Closing" mantra is dead and why your success hinges on being trusted, not just liked. Wes explains that your role isn't to convince anyone, but to provide new information that helps prospects come to their own conclusions. This episode is packed with tactical advice on building trust, creating scripts that work, and developing the deep focus required to become a true professional in your field.💡 What You'll Take Away For YOUR BusinessThe new ABCs of selling: Why being Curious, Concise, and Courteous crushes "Always Be Closing."How to build unshakable trust by being consistent and doing exactly what you say you will.The power of "Should Ask Questions" that position you as an expert prospects can't ignore.Why scripts aren't a crutch but a tool for professionals, just like pilots and rockstars.How to differentiate yourself on value and diagnostic skill, not on price.The multi-touch, multi-media follow-up sequence that keeps you top-of-mind without being annoying.Why the key to sales is being trusted (98%), not just known and liked (2%).📝 About Wes Schaeffer Wes Schaeffer is a sales veteran, author, speaker, and host of The Sales Podcast, known worldwide as "The Sales Whisperer." With a background in the Air Force and years of getting his teeth kicked in by the world of high-tech sales, Wes developed a no-nonsense, trust-based approach to helping businesses grow. He's also a Brazilian Jiu-Jitsu black belt and an HOA president, proving he's not afraid to step in and fix things that are broken. Wes brings a unique perspective that sales is a profession to be mastered, not a necessary evil to be avoided.🎯 Wes’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You've got to invest in coaching... you've got to drill down deep into one thing. Business success is not a charcuterie board."📢 Memorable Quotes“An amateur will do something until they get it right. A professional will do it until they can't get it wrong.” – Wes Schaeffer“We don't change our mind. We come to a new conclusion when we discover new information.” – Wes Schaeffer“Fish don't know that they're wet. We don't know that we're constantly being sold to. Once you recognize that, then I think you're a fool if you don't embrace sales.” – Wes Schaeffer💡 Actionable TakeawaysDevelop your "Should Ask Questions": Brainstorm 3-5 questions your prospects aren't thinking about but should be. Use these to establish your expertise early in a sales conversation.Implement a multi-touch follow-up plan: Create a simple, consistent follow-up sequence combining calls, emails, and social media engagement. In your messages, always state when you will follow up next, and then do it.Audit your "bedside manner": Record one of your sales calls. Do you listen more than you talk? Do you make the prospect feel heard and understood before offering a solution?🔗 Links & ResourcesVisit The Sales Podcast’s WebsiteCheck out The Sales Whisperer’s NewsletterConnect with Wes on LinkedIn

In this powerfully inspiring episode, Caroline Breeding shares how she went from being an occupational therapist to founding and scaling over 50 healthcare businesses across seven states. But this isn’t just a story about success—it’s a masterclass in servant leadership, adaptability, and creating real impact through entrepreneurship. Caroline’s ability to merge healthcare expertise with business savvy has helped her revolutionize post-acute care, and now she’s disrupting continuing education with her latest venture, Intuitive Learning Solutions.Whether you’re just getting started or scaling to the next level, Caroline’s story is packed with the wisdom, realness, and strategies every entrepreneur needs to hear.💡 What You'll Take Away For YOUR Business 🚀 Why success can come after 40—and how to tap into your life experience to build something impactful 🧠 How to pivot from a clinical or service background into scalable entrepreneurship 🤝 Why building trust-based teams is the key to scaling your business 🎯 How servant leadership creates stronger teams and faster growth 💡 The mindset shift that turns challenges into creative fuel 📈 How to take dense, “boring” content and make it engaging, effective, and scalable 💬 What it takes to truly embody an abundance mindset in business📝 About the Guest Caroline Breeding is an experienced occupational therapist and co-founder of Intuitive Learning Solutions. With over 30 years in healthcare, she has founded and led more than 50 post-acute service companies across seven states, including home health, hospice, skilled nursing, and rehabilitation ventures. A serial entrepreneur and mentor, Caroline is passionate about guiding others through the challenges of launching and scaling healthcare businesses.🎯 Caroline’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Go with your passion. Don’t start a business just because it’s trending. And surround yourself with people who believe in you.”Key Takeaways from Her Advice: ✔ Don’t chase trends—build from what genuinely drives you ✔ The right support network can make or break your journey ✔ Passion builds resilience through the inevitable ups and downs📢 Memorable Quotes “Success doesn’t happen overnight. Most people only see it when they look back ten years later.” – Caroline Breeding “I’ve always believed in servant leadership—my job is to lift others up and bring them with me.” – Caroline Breeding “You don’t have to do it alone, but you do have to trust the people you invite into your business.” – Caroline Breeding💡 Actionable Takeaways ✅ Pause to reflect on small wins—they’re the key to long-term patience and momentum ✅ Think beyond PowerPoint—make learning experiences engaging, even in ‘boring’ industries ✅ If you’re scaling, prioritize building a trusted team you can delegate to ✅ Revisit your ‘why’ regularly—it’s your most powerful compass during tough moments ✅ Normalize starting later in life—your experience is an entrepreneurial advantage🔗 Links & ResourcesVisit Intuitive Learning Solutions’ WebsiteConnect with Caroline on LinkedInFollow Intuitive Learning Solutions on LinkedIn

Mike Vincent’s journey spans 20 years as a Marine officer to co-founding Kaleo Coaching, a leadership coaching company rooted in strengths-based development. In this episode, Mike shares how lessons from the military—like adaptability, feedback, and team-building—are directly applicable to entrepreneurship. He explains how the CliftonStrengths framework has been a game-changer for individuals and teams looking to lead with clarity and energy. You'll walk away with powerful insights on how to listen for your calling, adapt through adversity, and tap into your natural wiring for long-term success.💡 What You'll Take Away For YOUR Business🧠 Why self-awareness is the ultimate entrepreneurial superpower—and how to develop it💪 How to use strengths-based leadership to unlock team potential and retention🔍 What it really means to “listen to your calling” (and how to spot the signs)🔁 Why adaptability—not just resilience—is the key to surviving and thriving⚙️ How military principles like feedback and orientation drive better business decisions📊 Why soft skills are now “durable skills”—and how to build a strengths-driven culture🧩 How to avoid letting labels or diagnoses (like ADHD) limit your potential📝 About the Guest Mike Vincent is a retired Marine officer and co-founder of Kaleo Coaching, based in St. Charles, Missouri. After two decades of leading Marines globally, he returned home to help run his family’s HVAC business—and bring strengths-based leadership tools to small businesses and teams across industries. Together with his brother, Mike coaches individuals and organizations using the CliftonStrengths assessment to build self-awareness, improve team dynamics, and cultivate calling-driven leadership. His real-world experience spans military, family business, and coaching—making him a uniquely grounded and impactful leader.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Resilience isn’t just bouncing back—it’s your ability to adapt.” Key Takeaways: ✔️ Your ability to adapt is more powerful than trying to return to the way things were ✔️ Collaboration is essential—true transformation happens with others, not alone ✔️ Lean into your natural strengths to develop a resilient, energy-giving approach to business📢 Memorable Quotes “Circumstances change. You need something inside of you that doesn’t.” – Mike Vincent “These strengths aren’t labels. They’re clues to the best version of you.” – Mike Vincent “If you’re not hearing your calling, ask yourself: what’s preventing me from listening?” – Mike Vincent💡 Actionable Takeaways ✅ Take the CliftonStrengths assessment to uncover your top strengths ✅ Start journaling or reflecting on what gives you energy and meaning—those are clues ✅ Use your strengths lens to reframe your role, tasks, or even pivot opportunities ✅ Collaborate with teammates who complement your blind spots and fill in the full picture ✅ Practice adaptability, not just perseverance, especially in changing business climates🔗 Links & Resources Visit Kaleo Coaching’s WebsiteConnect with Mike on LinkedInFollow Kaleo Coaching on LinkedInFollow Kaleo Coaching on Facebook

At just 19 years old, Andre Lokuszta has already built a digital marketing agency that’s helping businesses generate millions in revenue. In this episode, Andre shares how he got started at 17, the frameworks he uses to run wildly effective paid ad campaigns, and how he uses automation and AI to scale results without losing personalization.You’ll hear how Andre sees age as a strategic advantage, why most businesses are failing at paid ads, and how to build systems that optimize for what really matters—predictable client acquisition. Whether you’re new to ads or scaling your funnel, this episode is packed with gold.💡 What You'll Take Away For YOUR Business 🚀 Why execution—not age—is the real currency in entrepreneurship 📉 The biggest mistake business owners make when they judge marketing based on cost per lead 🔁 How to build automated backend systems that qualify, nurture, and convert leads 🧠 Why ad fatigue happens—and how to keep your funnels performing 📲 The right way to use platforms like Meta, Google, and LinkedIn (based on YOUR customer) 📈 How to create messaging that connects directly with your ideal client profile (ICP) ⚙️ Why AI is leverage—not the product—and how to use it strategically in your business📝 About the Guest Andre Lokuszta is a 19-year-old entrepreneur and founder of Netcast Marketing, a digital marketing agency he launched at 17 while still in high school. Now a full-time student at UC San Diego, he has already helped clients generate millions in revenue through strategic paid advertising, lead generation, and client acquisition. Andre’s hands-on approach and passion for business have given him a sharp understanding of what drives real results. Balancing college and entrepreneurship, he continues to grow as a leader while sharing insights from building a business from the ground up.🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Let your actions speak for who you want to become, not your words.” – Andre Lokuszta💬 Key takeaways from Andre’s advice: ✔ Talk less, do more—your daily actions define your identity and success ✔ If your calendar doesn’t reflect your goals, you’re not really pursuing them ✔ Set 3 non-negotiable priorities daily and schedule them📢 Memorable Quotes “Competence isn’t age-bound—it’s execution-bound.” – Andre Lokuszta “AI isn’t the product, it’s the leverage. Use it to simplify and scale.” – Andre Lokuszta “What you spend your time on is what you become.” – Andre Lokuszta💡 Actionable Takeaways ✅ Stop focusing on cost per lead—optimize for cost per acquisition ✅ Build nurture automations to keep leads warm and reduce drop-off ✅ Identify your ideal client profile (ICP) and tailor your messaging to speak directly to them ✅ Don’t fear ad fatigue—expect it, and be ready with new creatives ✅ Zoom out for true work-life balance: it’s about seasons, not daily perfection🔗 Links & ResourcesVisit Netcast Marketing’s WebsiteConnect with Andre on LinkedInFollow Netcast Marketing on LinkedIn