

Trillions
Bloomberg
Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.
Episodes
Mentioned books

Mar 13, 2025 • 23min
How First Trust Became a Quiet Force in ETFs
First Trust, the sixth-largest issuer of US exchange-traded funds, has managed to stay mostly under the radar in the investing world — and yet it's also perfected a lucrative, Vanguard-proof business model. The company's products are directed more at financial advisors than the retail world, and their funds, most of which are actively managed, have higher fees than typical index-tracking ETFs. Enter the First Trust sales force, which wields steak dinners, personal coaching, sports tickets and Hermès scarves to win business — practices that have attracted the attention of the Financial Industry Regulatory Authority. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg News reporters Emily Graffeo and Max Abelson about their recent First Trust story, “An All-American Finance Empire Drew Billions—and a Regulator’s Attention,” for Bloomberg Businessweek. They discuss CEO Jim Bowen's approach, how the company has distinguished itself from competitors, and why Finra is investigating the company's sales tactics.See omnystudio.com/listener for privacy information.

Feb 26, 2025 • 26min
The Case for Europe
Gina Martin Adams, Bloomberg Intelligence’s chief equity strategist, shares her insights on the standout performance of European stocks this year, which has outpaced the U.S. market. She discusses the economic fundamentals fueling this resurgence and why European markets may be undervalued. The conversation delves into the contrasting narratives of U.S. growth vs. European value, explores the impacts of currency fluctuations, and highlights promising investment strategies in various sectors, making a compelling case for Europe's market potential.

37 snips
Feb 13, 2025 • 27min
Captain America: A Brave New ETF World
Steve Hou, a quantitative researcher at Bloomberg Indices specializing in innovation, discusses the U.S. stock market's unmatched returns and dominance. He reveals why U.S. companies excel in innovation compared to their European counterparts, highlighting cultural traits like risk-taking. The conversation also covers the critical role of R&D spending, the emerging competition from China, and the challenges Europe faces in enhancing its innovation landscape. Hou shares insights into how U.S. immigration policies bolster the market's future, amidst rising global competition.

Jan 30, 2025 • 22min
A Quiet, Tax-Free Haven Is Braced for Change
Municipal bonds are the foundation of how American cities and states operate. And a big reason investors love “munis” is their tax-free status. But if you think that makes muni exchange-traded funds sound boring, think again. On this episode, Eric and Joel speak with Eric Kazatsky, head of municipal strategy at Bloomberg Intelligence and co-host of the podcast Masters of the Muniverse. They discuss the storied history of munis, how they figure into portfolios—and how that favored tax-free status could be at risk in President Donald Trump’s second term.See omnystudio.com/listener for privacy information.

Jan 15, 2025 • 31min
Five ETF Predictions for 2025
Nate Geraci, president of The ETF Store and host of ETF Prime, dives into the future of ETFs with intriguing predictions for 2025. He discusses the potential launch of private credit ETFs and the ever-evolving crypto landscape. The conversation heats up around fee competition among major players like BlackRock and Vanguard, and the innovative strategies behind single-stock ETFs. Nate also highlights the need for investor education on the complexities of 351 exchanges, promising an insightful look into the dynamic ETF market.

Dec 30, 2024 • 28min
The Gold Versus Bitcoin Debate
George Million-Stanley is the Chief Gold Strategist at State Street Global Advisors, while Simeon Hyman leads the investment strategy group at ProShares. They dive into the heated debate between gold and Bitcoin as stores of value, discussing market trends and recent developments in Bitcoin ETFs. The duo highlights how both assets can coexist in a balanced portfolio and navigates the implications of political changes on investment strategies. They also consider the evolving role of ETFs in shaping the future of these two asset classes.

Dec 19, 2024 • 36min
2024: A Year to Remember
It's pretty safe to say that 2024 was the best year ever for ETFs. The industry saw record flows of $1 trillion, a record 670 new launches and a 30% jump in assets- not to mention that record smashing bitcoin ETF launch. So how do you top that? On this episode of Trillions Joel and Eric host a roundtable discussion on highlights from 2024 as well as predictions for 2025 with Todd Rosenbluth, head of research at VettaFi, Vildana Hajric, reporter with Bloomberg News and Athanasios Psarofagis, ETF Analyst with Bloomberg Intelligence.See omnystudio.com/listener for privacy information.

7 snips
Dec 5, 2024 • 36min
A Strategist's Top ETFs for 2025
John Davi, CEO of Astoria Portfolio Advisors, shares his expertise in ETF strategies and portfolio management. He discusses the impressive run of US large-cap stocks and questions how long it can last. Davi highlights his top picks for 2025, including small caps, commodities, and mortgage-backed bonds. The conversation delves into IPO-focused ETFs, the risks of tech investments, and innovative strategies to navigate changing markets. He emphasizes the importance of balancing growth with risk in portfolio construction.

Nov 21, 2024 • 33min
A Rare Peek under the Hood of Vanguard
“The House That Jack Bogle Built” is alive and well in sleepy Malvern, Pennsylvania. So far this year, the asset management firm that pioneered low-cost investing—so much so that “beta” is almost free now—has hoovered up another $256 billion of inflows into its US exchange-traded funds. But as the company nears its 50th anniversary, can it continue to succeed without changing its tried-and-true ways? On this episode of Trillions, Eric Balchunas and Joel Weber speak with Vanguard’s Janel Jackson, head of bank and institutional in the company’s Financial Advisor Services division. They discuss her time at Vanguard, how she discovered the power of ETFs, why the company remains “true to label” despite the industry’s love of “spicy” products and even where Vanguard might look to push the envelope. See omnystudio.com/listener for privacy information.

Nov 7, 2024 • 33min
Get Ready for the Hottest Hot Sauce
One of the year’s hottest investments? Bitcoin, which has surged on exchange-traded fund adoption as well as the return of the “Trump trade.” One way to go especially big on that bet is two new leveraged ETFs: MSTX and MSTU, which are 2X MicroStrategy—a company that’s already a highly exposed Bitcoin proxy. Both ETFs effectively give investors a 4X exposure to Bitcoin. If that sounds volatile, it is: MSTX is the most volatile ETF in the US. Consider this space the “ghost pepper” of hot sauces. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Sylvia Jablonski, the CEO and CIO of Defiance ETFs—the issuer behind MSTX. They discuss how the product came into existence, what the Trump trade has meant for inflows, why there’s a modest rivalry with MSTU already, how investors are using options on the product and what makes a good “ghost pepper.”See omnystudio.com/listener for privacy information.