Gartner ThinkCast

In Gartner’s most recent CMO Spend and Strategy Survey, 75% of marketing leaders said they feel pressured to do more with fewer resources. With economic headwinds, the rise of generative AI and a new focus on marginal growth, many CMOs and their teams are taking on increased responsibilities to show their value. But more is not always more when it comes to engaging with customers through digital marketing.   In this opening keynote from the Gartner Marketing Symposium/Xpo™ 2023 conference, Gartner VP Analysts Lizzy Foo Kune and Carlos Guerrero explain how marketers have used productivity and responsibility to shield themselves and their departments from budget scrutiny. However, there is a better system for marketers to show value and deliver growth: catalytic marketing. This new and meaningful way to engage with customers delivers profitable growth without always feeling the need to do more. Dig Deeper:   Watch now: Marketing’s New Directive: Resist the Tyranny of More  https://bit.ly/3P2hNH3   Register now: Gartner Marketing Symposium/Xpo 2024 https://gtnr.it/42SS0Wd   Download now: The State of Marketing Budget and Strategy in 2023  https://gtnr.it/3CmaTF5  

In this bonus episode of ThinkCast, Chris Howard, Gartner’s Global Chief of Research, explores how and why the generative AI application ChatGPT has taken the world by storm. He also dives into the opportunities and pitfalls of generative AI and the crucial role humans will play in harnessing this emerging technology.    Dig Deeper:   Learn More: Beyond ChatGPT: The Future of Generative AI for Enterprises  https://gtnr.it/41oJdd6   Watch Now: Ask the Experts: The Impact of Generative AI https://gtnr.it/3pZvPP1  

According to Gartner research, there was a 33% increase in demand for software engineering roles in 2022. And although there is a lot that goes into becoming a world-class software engineering organization, the payoff in growing your digital business and winning customer loyalty is substantial.    Mike Gilpin, Managing Vice President in Gartner’s Software Engineering practice, says it’s a never-ending battle to out-innovate your competition and respond to disruptors in the market. In this ThinkCast episode, he covers how investing in hard-to-find skills and competencies, and shifting culture and leadership style can enable innovation with technology and positively impact the digital experience.    Dig Deeper:   Download Now: How to Prove the Business Value of Software Engineering  https://gtnr.it/41w5VzC   Learn More: What Is Platform Engineering?  https://gtnr.it/41CfRrh  

According to Gartner research, only 29% of strategy leaders believe their plans change quickly enough in the face of unforeseen change. In just the past few years, enterprises have had to navigate a global pandemic, economic volatility and generative AI — cosmic shifts that can affect everything from budgeting to staffing to supply chain. A nimble strategic plan is crucial for businesses to come out the other side unscathed — or better.   But, according to David Akers, research director in Gartner’s strategy research group, business leaders have always dealt with upheaval. In this episode, he covers why the latest disruptions are more unsettling than those of the past and exactly what tools you need to create a strategic plan that will adapt to and stay relevant through the next round of unpredictable but inevitable business disruptions.   Dig Deeper:   Download template: Build a Better Strategic Plan for Your Function https://gtnr.it/3ZujfDt   Read now: Survey Signals Pause-and-Pivot Year for CEOs https://gtnr.it/41PM3s1  

Chances are, you’ve heard a lot about ChatGPT in particular and, more broadly, generative AI over the past few months. As the technology and its adoption continue to rapidly develop, we’re joined by Gartner VP Analyst Svetlana Sicular, who works at the intersection of data and AI, to discuss the particulars of generative AI. In this episode, she covers generative AI’s potential to create designs or objects that humans may have otherwise missed. She also addresses the various use cases for generative AI and its ability to prove technology can be both transformational and a creative genius.   Dig Deeper   Learn More: Beyond ChatGPT: The Future of Generative AI for Enterprises https://gtnr.it/41oJdd6    Learn More: Your 7 Biggest ChatGPT Questions Answered https://gtnr.it/3KZHmWH   Watch: Beyond the Hype: Enterprise Impact of ChatGPT and Generative AI https://gtnr.it/3mC1ll6  

When it comes to elite team and personal performance, Nicole Malachowski, the United States Air Force’s first female Thunderbird pilot and a combat veteran, is best in class. After a tick-borne illness left her unable to walk, talk, read or write, Nicole left behind her distinguished career of service, but during her rehabilitation, she found a new purpose. In remembering and retelling stories of her as a military commander and leader, she discovered these moments held universal principles and actionable takeaways for organizations, industry leaders and their teams. Nicole, who will give the keynote at Gartner Marketing Symposium/Xpo™ this May, speaks to business leaders and audiences around the world about rethinking their challenges and learning to maximize human performance in the process. Tune in to this episode for her insights on redefining success, embracing vulnerability and reinventing yourself.  Dig Deeper   Discover: Gartner Marketing Symposium/Xpo™ 2023 https://gtnr.it/42SS0Wd   Download: Define the Leadership Vision for Your Role https://gtnr.it/3HdILnG   Download: Build a Better Strategic Plan for Your Function https://gtnr.it/3ZujfDt  

For technology providers, product strategy continually evolves to account for:   Increased reliance of people and enterprises on technology Emergence of new technologies  Impact of macro forces, such as growing demands for sustainability     In this episode, Ephraim Baron, a Senior Director within the Gartner for General Managers team, discusses how the democratization of technology expands digital responsibility and capabilities beyond IT, and moves actual technology purchasing decisions away from IT. He also addresses how both B2B and B2C companies must appeal to clients who interact with technology in their daily lives — and what technology providers can do to sell and deliver in exactly the manner their clients expect. Dig Deeper:   Learn More: 4 Ways the Tech Market Will Change for IT Companies in 2023 https://gtnr.it/3yMlMhC   Download: Top Trends for Tech Providers in 2023 https://gtnr.it/3Tp98yn   Watch: The Gartner Top Trends for Tech Providers in 2023 https://gtnr.it/42lf1AJ  

Last year’s dominant work trend was quiet quitting — the idea that workers are over going above and beyond their required duties. But with the changing economic climate and many organizations looking to avoid adding headcount while increasing capabilities, 2023 has seen the rise of quiet hiring.    So what is quiet hiring exactly, and is it a new idea at all? Here to answer these questions and more is Emily Rose McRae, a Senior Director of Research in our HR practice. In this session, which originally aired on Gartner’s LinkedIn channel, Emily explains how we’ve seen quiet hiring manifest before, how it can benefit organizations and how, contrary to popular belief, it can be a win for employees, too.   Dig Deeper:   Download: HR Toolkit: Tackling 2023 Future of Work Trends https://gtnr.it/3Y6TsAE   Learn More: Why Quiet Hiring Is a Win-Win for Employers and Employees https://gtnr.it/3Y7ZsZV   Discover:  Future of Work Reinvented https://gtnr.it/36S6aOJ  

Read the news or jump on social media on any given day, and you’re bound to hear about some new technology or innovation that promises to alter your life. But what will genuinely disrupt the status quo? Here to discuss the seven digital disruptions you might not see coming between now and 2027 is Distinguished VP Analyst and Gartner Fellow Daryl Plummer, who presents this list annually at Gartner IT Symposium/Xpo™ conference.   From working in the metaverse to technologies becoming disposable, we dive into this year’s disruptions, how leaders — especially CIOs — should respond to them, and the common mistakes we don’t want to see you make.   Dig Deeper   Discover: Gartner IT Symposium/Xpo 2023 https://gtnr.it/411g34h    Watch: 7 Disruptions You May Not See Coming in 2022-2027 https://gtnr.it/3Iu7ec7   

What do gold standard supply chain organizations do differently? For starters, the chief supply chain officer (CSCO) is viewed as a strategic business partner, which is only the case at 47% of organizations. A resilient and agile supply chain requires strong alignment between the CSCO and their C-suite peers. But that’s not all.   In this episode, Jennifer Loveland, a Senior Director Analyst within the supply chain team at Gartner, discusses the four critical reinventions high-performing supply chain organizations are implementing to combat disruption in the short term and how two trends in particular have serious potential to impact supply chain revenue in the long term. Dig Deeper   Download: Future of Supply Chain eBook https://gtnr.it/3Y31wmK   Discover: Gartner Supply Chain Symposium Xpo 2023  https://gtnr.it/3wR01fp