This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff   https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1   TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS     Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop.  London.  1686.   https://lloydslist.maritimeintelligence.informa.com/

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/ IN DEPTH Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/ Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358 SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/ http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/   https://jamesaltucher.com/   TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten The Simple Article Format That Draws A Bigger Audienceshttp://contentmarketinginstitute.com/2017/10/content-creators-article-format/ SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 RANTS AND RAVEShttps://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications TOM - Alcoa’s One Step Beyond https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  NEWS   Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361 Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html TOM - The Points Guy http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  QUICK HITS     Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show   Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html   DEEP COVERAGE Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/     SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html    

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC dealhttps://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduateshttp://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W. Jeffrey Rice @WJeffreyR http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202 RANTS AND RAVES http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97 https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7 TOM - FLUFF https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS   Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Datahttps://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574 Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Siteshttps://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211   Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Mediahttps://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Adshttp://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047 https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/   https://www.ohiolottery.com/InspiredOH#UserStories TOM Example Fearless Girl http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a   RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk Thank you to all our listeners for making #200 so special!

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/google-getting-ready-buy-marketo-222663 Trade Desk Responds To P&G’s Pritchard’s Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVEShttps://www.youtube.com/user/robs70986987 https://digiday.com/media/german-publishers-joining-forces-duopoly/ https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/