This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies? After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time. And Spotify moves to dominate the podcast space. Will it work? Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space. Substack is getting into the podcast game...big time. Is this a good move or just clutter? Everyone is after the 50 million estimated content creators. In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser. TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech. Printed books soar, but is the new opportunity really in print magazines? And finally, the advertising market is booming, but not by the normal players. In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options. And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit. In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis." ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday. In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity? And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals. Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big, now accounting for over $1 billion in advertising revenues. Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.  

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up? Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars. And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything. Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform. And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything). Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside.  This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag. Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both. And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy. In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center. Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer. And are celebrity podcasts really that bad? The short answer? Yes. In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.