This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not. This week's links: Elon Musk and Twitter YouTube to Launch Podcast Player Podcasting Stats See First Drop Tech Startup Doesn't Mention NFTs or Web3 Journalists and Personal Brands The Hero - Movie What Is the Metaverse? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing? This week's links: Hubspot's Creator Program Vimeo Price Aches Wendy's and Meta Partner on a Cheeseburger BAYC Pop-Up Store Big Money with a Small Audience Jay Acunzo's Accountability Program Understanding Web3 Tech Company Wins Oscar Jeff Charney's New Gig --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events. Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans. This week's links: BAYC Gets $450 Million Time Launches NFT Stella Drops an NFT for Water Morning Brew Launches Events New York Times and Web3 --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this episode include: HBO Max + Discovery Instagram All-In on NFTs Acura Launches New NFT Program Lacoste Goes Metaverse with Minecraft Podcasting Ads on Upswing Nielsen Drama Yuga Labs Buys CryptoPunks/Meebits --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing? Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator. Rants and raves include a knock on Slack and quality Disney data. Links this episode: Disney's Ad-Supported Option CryptoPunk Loan Netflix Gaming Buy Knitting.com Fail Slack Platform Mess Disney Data --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity. Rants and raves include NFTs for access and a podcasting toy for white guys. Links this Episode: Attend CEX - Creator Economy Expo Tweet regarding Russian Media Russia's Propaganda Machine Epic Games Buys Bandcamp Salesforce Accounces NFT Cloud Service SF Employees Protest NFT Service TikTok Goes to 10 Minutes Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi Coinbase Super Bowl Ad Controversy Podcast Toy for White Guys - SNL h/t Tom Webster for the episode title. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes. Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller. Episode Links - Coinbase Rocks the Super Bowl Super Bowl Winners Spotify Buys More Binance and Forbes Andrew Davis and Loyaty Loop Register for Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up. In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity. Robert's book recommendation: The Opposable Mind by Roger Martin. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. image: Getty Images