This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so. And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead. Rants and raves include a new podcast network formula and NASA shots. This week's links: Twitter Sues Elon Musk Spotify Asquires Heardle Is Spotify's Model in Trouble? Clubhouse Isn't Dead Yet Should Netflix Launch a Theme Park? Netflix Partners with Microsoft NASA's Glamour Shot --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content. Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come. Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community. This week's articles: R Kelly's Music Gets Deleted Crosby, Stills & Nash Return to Spotify China Bans 30 Content Areas Hank Green's Vidcon Keynote Community vs. Audience --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right? Rants and raves include social media influencer spend and Amazon as your dead grandmother. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Creator Economy Research Twitter Launches New Advertiser Program BHG Print Kill Social Media Influencer Spend Amazon and Your Dead Grandma Fractional CMO Jobs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work. Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk. Rants and raves include amazing Web3 use cases and PritchardCon. This week's links: Twitter Rolls Out Notes Snap's CEO Thinks Twitter Can Be Super-App Facebook's Creator Monetization Ideas Not Boring and Web3 Use Cases The Drum and Mark Pritchard Mark Pritchard Video --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a controversial law that seems like way more problem than solution. Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no) Rants and raves include when it's time to stop your content and bringing back AOL. This week's links: Coinbase Lays Off 1,000 Bitcoin Turns South Bill C-11 Facebook Rug Pull When To Pull the Content Creator Plug AOL Is Back The Cure for Imposter Syndrome --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Are SPACs Dead? Clubhouse Losing Talent Is Social Audio Dead? Yep - A New Search Engine Calaxy and Social Tokens Recession Not Bad for Creators Meta Developing Basic Ads Apple and Privacy --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3. Rants and raves include the Michelob Ultra guy and social media rulings. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Hurting Media Companies Move to Sponsorships NP Digital's Acquisition Will SMS work for Subs? OpenSea Exec in Trouble Michelob Ultra Guy "Fans First" by Jesse Cole Texas Social Media Law --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing. In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Seth Green's NFT Problem Conan Sells Out Antitrust Violations for Google/Facebook 2022 State of Crypto Report 2022 Creator Economy Report Google as Carrier --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew? Rants and raves include a TED Talk from the Instagram CEO and more Star Trek. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Elon Musk Can't Stop Tweeting 20 Percent Spam Accounts on Twitter Spotify Goes NFT Netflix & Livestreaming Instagram TED Talk --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York Times and Disney release earnings and the boys run through the highlights. The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct? And Instagram launches a test NFT program. Good move? Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss. This week's links: New York Times Results Disney+ Ramping Up NFTs Are Dead Wall Street Journal Is Dead Wrong Instagram Testing NFTs Forget Personalization SBUX NFT Loyalty Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.