

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Oct 31, 2024 • 35min
Why NHL Valuations Have Nearly Doubled Since 2021
Kurt Badenhausen, a Sportico valuations expert, dives into the skyrocketing NHL franchise values, which have surged by 92% since 2021, averaging $1.8 billion. He reveals how Sun Belt teams, once seen as underperformers, have flipped the script to achieve remarkable success. The conversation also touches on the influence of the NHL's salary cap and compares the future potential of owning iconic teams like the Boston Bruins versus the Celtics. Innovations in sponsorship, like digital dasher boards, are also explored, highlighting exciting revenue opportunities.

Oct 29, 2024 • 27min
Is The Sports Equinox Too Much of a Good Thing?
The four biggest North American teams sports leagues were in action Monday night in 2024's only "sports equinox." But Scott and Jacob Feldman wonder whether leagues would be better served moving their games so as not to compete with marquee events like the World Series and Monday Night Football. With the MLS considering moving to a fall-to-spring schedule and the WNBA season expanding, finding moments to own is more important than ever. They also discuss a must-watch Fall Classic, COSM's football coverage, and the celebrity influencers every team should be trying to host. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 24, 2024 • 30min
Messi, MLS and Milestones w/ League Exec Chris McGowan
Scott and Eben sit with Chris McGowan, the Chief of Club Performance at MLS, to discuss the league’s commercial success, the impact of Lionel Messi, the MLS x Apple deal, and how he built his MLS unit from scratch. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 22, 2024 • 35min
Dream World Series Matchup Follows Dream WNBA Finals
Scott and Eben talk about the Yankees and Dodgers meeting in the World Series, a showdown of the sport’s two most valuable franchises and two of its biggest stars. They also talk about the WNBA Finals, some breaking news on the league’s labor front, and surprise LA28 venue news. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 17, 2024 • 35min
NFL Minority Stakes Abound / BOS Nation Debacle
Scott and Eben discuss a trio of celebrities—Tracy McGrady, Vince Carter and Jozy Altidore—that are in talks to by into the Buffalo Bills. They also talk about Tom Brady’s Raiders deal, sports bettors haranguing doctors, and BOS Nation’s rough introduction. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15, 2024 • 36min
WNBA Finals Showdown / Tom Brady the NFL Owner
Scott and Eben break down the WNBA finals, which includes a showdown of two All Stars who are also business partners in a new 3x3 women’s league. They also talk about Tom Brady nearing an equity stake in the Las Vegas Raiders, the MLB playoffs, and the looming Minnesota Twins sale Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 10, 2024 • 28min
MLB Loan Season / Diddy’s Sports Philanthropy
Scott and Eben talk about MLB players that take out loans in the offseason. They also talk about cryptocurrency sponsorships, U.S. Soccer’s business, and Diddy’s sports philanthropy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 8, 2024 • 33min
College Sports Upsets Abound. Guard The Goalposts!
Scott and Eben discuss the business impacts of an upset-heavy weekend in college football. They also talk about the MLB playoffs, a quiet start to the NHL season, and what may become the first private equity deal in the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 3, 2024 • 34min
MLB Playoff Vibes / Nike Baseball Jersey Reversal
Scott and Eben discuss a new energy around MLB playoffs this year. They also talk about Nike’s backtrack on its new MLB uniforms, the sale of CCM, NHL labor, and the Boston Bruins’ Jeremy Swayman problem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 1, 2024 • 30min
Talkin’ Bout Playoffs! Plus Taylor Swift, UNLV
Scott and Eben discuss the MLB playoffs, Oakland’s long goodbye for the Athletics, and the anniversary of a certain pop star’s relationship with the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices


