The CX Cast

CX event season may be over, but we're not done with it on the CX Cast yet! VP, Research Director Rick Parrish joins us this week to compare and contrast his experience hosting CX North America with Martin's experience hosting CX EMEA this year.

We come to you live this week from Forrester’s annual CX Summit EMEA conference in London, England. This year, sessions will focus on blending generative AI with human capabilities, plus how this will impact CX, marketing, and digital. We capture some familiar (and new!) voices discussing the research they’ll be sharing throughout the event. Featuring: Multiple speakers and attendees Show Notes: We come to you live this week from Forrester’s annual CX Summit EMEA conference in London, England. This year, sessions will focus on blending generative AI with human capabilities, plus how this will impact CX, marketing, and digital. We capture some familiar (and new!) voices discussing the research they’ll be sharing throughout the event. You’ll hear:  What Forrester analysts are most excited to share this year.  What's top-of-mind for CX practitioners.   Learn more about Forrester’s CX events here.

We come to you live this week from Forrester’s annual CX Summit North America conference in Nashville, Tennessee. This year, sessions will focus on blending generative AI with human capabilities, plus how this will impact CX, marketing, and digital. We capture some familiar voices discussing the research they’ll be sharing throughout the event.

Julian Aldeco, VP, Head of Customer Voice and Obsession at Prudential Financial, gives a candid retelling of Prudential's CX transformation thus far. Aldeco offers details to guide other practitioners in varied topics, from CX strategy to measurement to culture.

Generative AI signaled a major shift in vendor strategy for conversational AI. What do CX pros and customer service leaders, as the customers of these vendors, need to know about the vendor landscape? Principal Analyst Max Ball gives an overview of vendor history and motivations to quickly adopt generative AI for customer service applications. But will this evolution finally enable self-service applications to drive consistently good experiences? We discuss.

Forrester VP J. P. Gownder discusses systems thinking in CX, emphasizing collaboration and productivity. Topics include the importance of AI-driven self-service tools, the influence of culture on systems thinking, the 'donut model' approach to collaboration, and the significance of focusing on interconnected issues for improved employee and customer experience.

Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into what CX leaders should know about commerce search.

Join Joanna DeCentenia, a CX expert and veteran colleague of Martin Gill, as she dives into the transformative power of a journey atlas. She explains how this tool fosters a unified, customer-centric language across departments. Through relatable analogies, Joanna emphasizes the importance of organization and collaboration for effective customer experience management. Learn how organizations like Eon utilize journey atlases for continuous improvement and discover the role of technology, including generative AI, in enhancing customer journey mapping.

Frontline workers have an obvious role in the customer experience, but frontline work has changed a lot in the last five years. VP, Principal Analyst J. P. Gownder discusses the headwinds frontline workers face and the role that leaders need to embrace to be forward-thinking in how they drive effectiveness.

Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm's strategy and drives action across the organization.  Featuring: Grégoire Charpe-Civatte, VP of CX and Innovation at Majid al Futtaim Show notes: Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. CX At Majid Al Futtaim  We discuss:  How do you make CX resonate in very different businesses?  What’s happened since Majid al Futtaim won our CX award last year, and what’s top of mind now?  How are you scaling for innovation?  What’s next? How are you using AI?