
The CX Cast
Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
Latest episodes

Feb 12, 2025 • 28min
Episode 391: Practitioner Stories: Creating A CX Change Factory At E&
In this episode of the CX Cast, Chris Lipman, Chief Customer Officer at E&, returns to discuss the innovative approach E& takes toward CX improvement through their "CX Change Factory." We discuss:
How does E& identify and prioritize CX issues for resolution?
What role does the "CX Change Factory" play in improving E&'s CX?
How does E& measure the impact of the CX improvements on customer satisfaction and business outcomes?
Listen to the full episode to hear more about “CX Change Factory's” role in improving CX and its impact on customer satisfaction and business results.
See the Forrester report: Take A Strategic Approach To Prioritizing Customer... | Forrester

Feb 4, 2025 • 35min
Episode 390: Forrester Predictions 2025: Healthcare
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Forrester analysts Arielle Trzcinski and Shannon Germain Farraher team up with host Martin Gill to dive into Forrester’s 2025 healthcare predictions.

Jan 28, 2025 • 25min
389: Forrester Predictions 2025: Retail
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Martin is joined by Forrester VP, Principal Analyst Sucharita Kodali to discuss how Forrester’s 2025 retail predictions came together.

Jan 21, 2025 • 27min
388: Forrester Predictions 2025: Government
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. This week, Forrester analysts Riccardo Pasto and Colleen Fazio join CX Cast host Martin Gill to discuss how Forrester’s 2025 Government predictions came together, and upcoming challenges to government CX.

Jan 14, 2025 • 22min
387: Forrester Predictions 2025: Financial Services
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. In this episode, Forrester Research Directors David Hoffman, Oliwia Berdak, and CX Cast host Martin Gill team up to go over Forrester’s 2025 Financial Services predictions.

Jan 7, 2025 • 22min
386: Forrester Predictions 2025: Customer Experience
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Senior Analyst Christina McAllister and CX Cast host Martin Gill team up to explain how Forrester’s 2025 CX predictions came together.

Dec 24, 2024 • 6min
Cheers To 2024!
Martin and Angelina reflect on CX Cast successes in 2024 and give a glimpse into the exciting lineup for 2025.

Dec 17, 2024 • 29min
385: Practitioner Stories: Designing Human-Centric AI Experiences At Phillips Healthcare
Philips Healthcare is at the forefront of a dynamic market. Telemedicine, the lasting impact of the pandemic, the aging population, consumer access to healthcare data, and other factors are challenging old business models. Tina Lilje, Global Head of CX at Phillips Healthcare joins us to share how she and her team are embracing AI to enhance CX.

Dec 10, 2024 • 46min
384: How Fujitsu Europe Scaled Its CX Transformation
Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.

Dec 3, 2024 • 28min
383: Practitioner Stories: Verizon’s CX In The AI Revolution
As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.
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