Embracing Marketing Mistakes

What topic would you like us to cover next?Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaking the bank. He also gives us a sneak peek into his latest book, "How Calm Whipped Up a Storm," which dives deep into the art of mixing humour and seriousness in marketing. Step into the world of creative PR as we dissect some of the most unconventional campaigns ever conceived. From the ground-breaking "Baa Baa Land" for Calm, which featured an eight-hour slow-motion film to help you snooze, to the strategy behind seemingly spontaneous stunts, we cover it all. Hear about the meticulous research and brainstorming sessions that transform wild ideas into viral sensations. We also explore how guerrilla marketing and viral content have evolved to keep audiences hooked.Humour and weirdness—do they really have a place in serious marketing? Absolutely! Find out how weird celebrity endorsements and unusual concepts can generate massive media buzz. We bring you stories of Gwyneth Paltrow's infamous candle launch and John McEnroe's sleep stories for Calm.  Don't miss this episode filled with laughter, creativity, and expert strategies to keep your marketing fresh and engaging. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to share her invaluable strategies and productivity hacks that can drive significant traffic and engagement for your brand.In this episode, we explore the evolution of Pinterest, highlighting its growing appeal among younger users who appreciate its aesthetic and drama-free vibe. Learn how to harness Pinterest's visual search engine to skyrocket your e-commerce success with a content-first approach. From an online glasses retailer to DIY enthusiasts, discover how Pinterest can match user intent with your products, driving more website traffic and sales than ever before.We also delve into the nitty-gritty of effective Pinterest marketing strategies, including tailored content, the importance of social signals, and the best practices for pinning. Megan’s transition from psychology to Pinterest consulting is a testament to the platform's power as a consistent traffic generator and email subscriber builder. This episode is jam-packed with actionable tips and will equip you with the knowledge needed to leverage Pinterest for sustained business growth. Don't miss out on learning from Megan's incredible story and expert advice!https://meaganwilliamson.com/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his company, Escherman, and how his passion for AI has fuelled its success. You’ll hear first-hand about the transformative power of AI in marketing and the challenges that come with its rapid advancements.Get ready to navigate the often perplexing world of AI tools and services. We break down the real costs and complexities of using technologies from industry giants like OpenAI and Microsoft. From data privacy issues to the steep prices of enterprise-level solutions, Andrew and I share our personal experiences and insights. This episode sheds light on the exciting yet uncertain journey of integrating AI into professional settings, ensuring you’re better equipped to handle the hurdles along the way.But that’s not all! Discover the cutting-edge intersection of AI and creativity with tools like Udio.com, which can turn a simple guitar riff into a full-blown song. We also tackle ethical concerns and the real-world impacts of AI, particularly in industries like translation and customer service. Andrew's engaging webinars and conferences offer further opportunities to deepen your AI knowledge. Plus, enjoy a fun anecdote about his online handle that adds a touch of humour to our discussion. This episode promises a thorough look at AI’s burgeoning role and its profound future implications. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insights and lessons in brand marketing and strategic planning. Hear first-hand about his passion for culture, community, and creativity, and how these elements have shaped his approach to redefining advertising strategies at Snapchat.Jed shares an intriguing story of a bold collaboration with Coca-Cola, transforming their vending machines into interactive AR experiences. Discover the revolutionary potential of repurposing existing technologies to create ground-breaking applications. We also dive into Snapchat's unique appeal to Gen Z and its distinct approach to user engagement, which stands apart from other social media platforms with its emphasis on private interactions over publicly visible content. Jed provides a detailed analysis of how Snapchat has maintained strong user retention and continued growth, offering great insights into the future of social media marketing.The episode concludes with a deep dive into the future of Augmented Reality (AR) and the inception of CultureLab, a venture aimed at helping brands engage with audiences through cultural connections. Learn about the challenges and opportunities AR presents to smaller companies and the importance of integrating cultural insights into brand strategies. Jed's vision for Culture Lab is an exciting look at the future of marketing, making this episode a must-listen for professionals eager to stay ahead in the ever-changing digital landscape.Follow Jed:LinkedIn: https://www.linkedin.com/in/jedhallam/edit/forms/next-action/after-connect-update-profile/X: https://x.com/jedhallam Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, with a keen focus on understanding your audience's motivations and breaking down barriers to purchase.Join us as we explore the importance of taking risks and keeping your brand relevant with unconventional ideas. Gareth shares invaluable lessons from daring campaigns, including a controversial Weetabix promotion and the pitfalls of overcomplicated messaging. From crafting brand awareness to winning prestigious awards during lockdown, Gareth's journey offers a masterclass in maintaining brand relevance and sparking significant public conversations.Finally, reflect on marketing failures and the allure of new technologies that can distract from core fundamentals. Hear stories, like the PR stunt involving a human hair coat, and celebrate success stories like Spoon Cereals' rise on Dragon's Den. This episode is full of practical advice and real-world examples to help you avoid common pitfalls and achieve sustained brand success.Follow Gareth:X: garethaturnerLinkedIn: garethaturnerwww.bigblackdoor.com  Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head chef" in their latest marketing video, "Yes, Chef." We break down what makes this campaign a standout success, from Saka’s personal connection to the brand to the eye-catching artwork that has everyone talking. Caitlin and Chris review the campaign's video, appreciating its engaging content and visual creativity. By blending the appeal of a popular footballer with a favourite restaurant, Nando's managed to create an authentic and relatable promotion that resonates with fans and food lovers alike. Tune in to understand the dynamics of celebrity partnerships and what makes them click in the world of marketing!Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?AI in PR and Politics: Lessons from PR Futurist Stuart BruceEver wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing communication strategies, Stuart provides a deep dive into the practical applications of AI in the business world. We also analyse the upcoming general election, examining the communication tactics of various political parties and drawing parallels to corporate affairs.Lawyers, take note—AI is not here to replace you but to make your life easier. Our discussion transitions to the legal industry, highlighting the transformative impact of AI tools such as Microsoft's Copilot. We cover cost-effectiveness, pricing strategies for early adopters, and the unique benefits of features like Copilot Studio and custom GPTs. The conversation expands to explore the ethical considerations of AI integration and the importance of building trust in these technologies, offering valuable insights for any industry considering AI implementation.From the high-stakes world of politics and social media to the ethics of AI, this episode covers it all. We delve into the implications of deepfake technology, showcasing real-world examples and discussing how businesses can update their crisis communication strategies to combat these new threats. Reflecting on Stuart's experience with Alan Johnson's deputy leadership campaign, we explore how early adoption of platforms like Twitter set the stage for modern political communication. Finally, we emphasise the importance of a client-centric approach in business. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, including one campaign that attracted scrutiny from the UN. Ken shares behind-the-scenes tales of how Paddy Power's irreverent approach helped them stand out in a crowded market.Ever wondered how a pair of underpants could disrupt brands like McDonald's and Adidas? In our conversation, Ken reveals the genius behind Paddy Power's viral ambush marketing campaign during a European football tournament. By partnering with Danish striker Nicholas Bendtner, they turned a cheeky goal celebration into a global sensation. This move not only garnered massive attention but also forced UEFA to tighten its rules on guerrilla marketing. We also explore how Paddy Power cleverly infiltrated major events, like cheekily sponsoring an event in London, France, during the 2012 London Olympics. From political betting ventures to the autonomy that fuelled creative freedom, Ken provides rich insights into the brand's playbook. We even touch on how other brands like BrewDog and Ryanair have successfully adopted similar disruptive tactics. This episode is a treasure trove of lessons for anyone looking to revolutionise their marketing game with a fearless and innovative approach. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s gripping anecdotes from her investigative reporting days make this episode both educational and engaging.We'll walk you through the steps of creating a solid crisis strategy for your organisation, using a real-world example from a museum. Find out how to identify key risks, assemble an effective crisis team, and respond promptly to various scenarios. With case studies like the Onclusive Media data breach and a hotel fire incident, we'll show you the importance of timely and transparent communication, especially in the age of social media.In our discussion, we also dive into the realm of crisis communication for charities, with insights from Adila Worley of Charity Comms. Ann emphasises the importance of genuine care, actionable steps, and keeping perspective during a crisis, sharing stories of successful crisis management from companies like Alton Towers and lessons from high-profile missteps. This episode is packed with practical advice and real-world examples to help you navigate through any storm with confidence.Follow Ann:LinkedIn: linkedin.com/in/annwright01X: @roughhouse01 Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 years of industry insight and expertise. Promising to boost your ROI and skyrocket your revenue, we reveal how even the most costly mistakes can become powerful learning experiences that can help you grow and win.Every week, we feature invaluable wisdom from industry-leading marketers and share real-life examples of marketing missteps so you can avoid those pitfalls. Whether you're a CMO or Head of Marketing for a high-revenue company, this podcast is packed with actionable strategies to help refine your marketing playbook and ensure your campaigns deliver unprecedented success. Subscribe to "Embracing Marketing Mistakes" and turn every marketing failure into your own stepping stone toward record-breaking achievements.Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube