Embracing Marketing Mistakes

What topic would you like us to cover next?World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of transitioning into the automotive sector with Lexus UK. From his strategic rebranding success with Rennie to navigating the complexities of marketing for Toyota and Lexus, Mat provides a compelling narrative of adapting and thriving across industries.Listeners will gain a deeper understanding of Lexus's strategic initiatives as a smaller player in the premium car market, exploring how innovative partnerships and sponsorships, such as those with the Lawn Tennis Association and Sky Tennis Channel, are key to building brand salience. Mat delves into the intricacies of accurately defining target audiences, moving beyond stereotypes through ethnographic research, and maintaining a distinct brand identity in a rapidly evolving market. This episode offers a comprehensive examination of Lexus's marketing strategies, highlighting the crucial role of customer understanding and brand coherence.Join us as we uncover the pitfalls of misaligned social media strategies and the importance of aligning them with brand goals. Mat candidly discusses a notable misstep at Lexus and offers valuable insights into crafting campaigns that resonate emotionally rather than just chasing engagement. Aspiring marketers in the automotive and premium sectors will benefit from expert advice on building a solid foundation in brand management and media, understanding customer objections, and leveraging strategic partnerships. Don't miss this engaging conversation on the ever-evolving landscape of marketing and how to effectively navigate its challenges. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change.  Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in any setting.Drawing on her rich experiences across industries, Jayne reveals the key strategies behind effective communication—from conquering the fear of public speaking to making your message resonate with any audience. Her practical insights, honed from years of presenting and coaching, offer invaluable guidance on everything from structuring boardroom presentations to delivering TED-style talks with confidence and ease. She shares actionable tips on understanding your audience, crafting content that sticks, and creating compelling visuals to keep attention focused on you, not the slides.Jayne also emphasises the importance of rehearsing out loud to eliminate filler words and maintain a natural, engaging delivery. And with her own personal story of preparing for a TEDx talk, she offers a step-by-step guide for overcoming performance anxiety, embracing spontaneity, and striking the perfect balance between preparation and authenticity.As the conversation shifts to the art of small talk and active listening, Jayne offers fresh perspectives on building genuine connections in business and personal settings. Whether you’re mingling at a networking event or navigating the complexities of digital-age conversations, her advice is both practical and inspiring. Follow Jayne:https://www.jayneconstantinis.com/https://www.linkedin.com/in/jayneconstantinis/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industry, Phill shares his journey and the pivotal moments that led him to embrace behavioural science. We'll explore the immense impact of these principles on marketing success and learn how to leverage psychological insights to avoid costly mistakes and achieve exceptional results.Phill delves into the integration of behavioural science within organisations and the common pitfalls to avoid, like negative social proof. Through real-life examples, he illustrates how constant testing and the input bias can refine strategies and elevate your campaigns. We also dive into an intriguing experiment comparing the effectiveness of handwritten notes versus standard emails in boosting podcast review response rates, offering practical takeaways for personalised engagement.Creativity, reciprocity, and hidden influences are key themes in this episode, as Phill debunks myths about creativity and examines the mere exposure effect and irrational consumer behaviours. We draw on wisdom from behavioural science luminaries like Richard Shotton and Rory Sutherland, and highlight the benefits of learning from the mistakes of experts. This episode is packed with insights, ready to revolutionise your marketing approach and deepen your understanding of consumer psychology. Don't miss out on this opportunity to enhance your strategy with the proven principles of behavioural science. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid content in disguise. In this episode, we were grateful to sit down with Chris Pharo, CEO of 72 Point, to peel back the layers of this contentious issue. We explore why “guaranteed coverage” isn’t always what it seems and what it means for the industry.As a senior marketer, you know that media relations are vital. But are your PR strategies keeping pace with the rapid evolution of the industry? Chris Pharo, with over two decades of experience navigating the media landscape, shares insights into the changing nature of media relationships and how outdated PR tactics can hinder your brand’s success. From the death of traditional press releases to the rise of digital-first content, we dive deep into what it takes to get meaningful media coverage today.What happens when a significant PR promise goes awry? Chris recounts the high-profile campaign at 72 Point that didn’t go as planned, leading to negative headlines in PR Week and a bit of social media shitstorm. How did his team recover? And more importantly, how did this experience lead to a complete overhaul of their communications strategy? Cutting through the noise is harder than ever. Journalists are stretched thin, content is everywhere, and consumers are more skeptical than ever. If you’re tired of outdated tactics that no longer work, this episode offers a fresh perspective on how to rethink your approach to PR and storytelling. Chris Pharo shares why data-driven insights and creative storytelling are key to building impactful media relationships—and how to use them to your advantage.Whether you’re frustrated by a lack of media traction or curious about how to adapt your PR strategy for 2024 and beyond, this episode is packed with value.Follow Chris Pharo:https://www.linkedin.com/in/chris-pharo-94b922114/?originalSubdomain=uk  Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigating the unique challenges of marketing to marketers to adapting strategies across different sectors, Alex shares invaluable insights that will transform your approach to campaign planning and execution.The future of SEO is a hot topic, especially with AI on the rise. Alex and I explore the delicate balance between technology and human-authored content, illustrating how authenticity and expertise remain irreplaceable. We dive into the significance of building a brand from the inside out, leveraging the strengths of internal teams to genuinely reflect a company's core values. Our discussion also extends to partnering with SEO agencies for maintaining content quality amidst ever-evolving algorithms, ensuring your brand remains trustworthy and impactful.Metrics matter, but which ones truly drive business success? We dissect the difference between vanity metrics and actionable metrics with Alex, focusing on metrics that genuinely affect the bottom line like customer retention and organic revenue. Through compelling examples, including a memorable marketing mishap involving construction workers, we underscore the importance of understanding your audience and thoroughly testing campaigns. Tune in for practical advice on navigating the balance between organic and paid campaigns, and learn how to prioritize real metrics that lead to sustainable growth.Follow Alex:https://www.linkedin.com/in/alex-myers-982868146/https://www.seoworks.co.uk/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise your messaging and respect your audience's time. Discover why it's essential to write for your readers' needs and avoid the pitfalls of academic conventions that can obscure communication.Struggling to craft an 'About' page that truly connects with potential clients? Sarah reveals her top strategies for making your 'About' page a client-centric powerhouse that solves problems rather than lists qualifications. We also unpack the art of effective calls to action, discussing how to balance providing enough information with encouraging engagement. Sarah's tips on tailoring these calls to action to suit your work style and schedule will help you achieve greater efficiency and productivity in your business.Say goodbye to clichéd copywriting and hello to a unique brand voice. In this episode, Sarah highlights the importance of authenticity and specificity in your messaging, and how understanding customer language can create genuine connections. Plus, get practical advice on transitioning into freelancing, financial planning, and maintaining mental health. Sarah's entertaining anecdotes, from proofreading mishaps to travel blunders, offer valuable lessons and plenty of laughs. Tune in for an episode packed with actionable insights and amusing stories that will elevate your copywriting skills and freelance success.Follow Sarah: https://www.sarahtownsendeditorial.co.uk/https://www.linkedin.com/in/sarahtownsendeditorial/https://x.com/STEcopywritingBuy her book https://amzn.to/2Y1z1cw Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting stories that highlight the importance of attention to detail and keeping a good sense of humour.Imagine launching a design-focused pet store right in the middle of the 2008 financial crisis. We revisit this rollercoaster journey, sharing the emotional and financial hurdles of moving from a physical store to an online platform. Learn from our experience about the resilience needed to navigate business failures and turn them into future successes.From the outrageous chocolate milkshake stunt by Arla to runaway buffaloes in Sydney, this episode features some of the wildest marketing and PR disasters we’ve encountered. Hear stories from Meagan Williamson and Anil Manji about costly mistakes and the lessons we can all take away from them. Whether it’s about avoiding PR nightmares or making wiser investment choices, this episode will leave you with a strong list of practical advice. Celebrate with us and don’t forget to share your own marketing mishaps as we laugh and learn together.Links to featured episodes: Lisa: https://www.buzzsprout.com/2206375/15623939https://www.youtube.com/watch?v=H11PZDC4zfE&t=22sPaul:https://www.buzzsprout.com/2206375/13925249https://www.youtube.com/watch?v=NurZ0VMwJew&t=13sVicki:https://www.buzzsprout.com/2206375/13159964https://www.youtube.com/watch?v=TqdojwkMtI8Gareth:https://www.buzzsprout.com/2206375/15392494https://www.youtube.com/watch?v=1TOrp08XF-Y&t=2sGreg:https://www.buzzsprout.com/2206375/14684365https://www.youtube.com/watch?v=8tP33LBrQ-k&t=2211sMeagan:https://www.buzzsprout.com/2206375/15532735https://www.youtube.com/watch?v=gx3oHFP5vWEAnil:https://www.buzzsprout.com/2206375/15606126https://www.youtube.com/watch?v=aWCg4cgBrYg&t=113sRichard:https://www.buzzsprout.com/2206375/15149358https://www.youtube.com/watch?v=yv3ePr967GQ&t=29sAnt:https://www.buzzsprout.com/2206375/14319495https://www.youtube.com/watch?v=o9QrdezxlrUKen:https://www.buzzsprout.com/2206375/15288946https://www.youtube.com/watch?v=TFoYlO0Hfdg&t=2427s Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.https://wavemakerglobal.com/X: @lisajthompson18LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

What topic would you like us to cover next?Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strategies and the challenges of crisis communication, offering listeners a rare peek into the UK government's crisis hub and his involvement in landmark projects like COP26.Gain practical insights from Anil as he recounts his experience with the OASIS framework for campaign planning and shares the vital lessons learned in combating misinformation. From navigating the unprecedented challenges of the pandemic to leading high-impact marketing efforts like the M&S Christmas food campaign, Anil's stories provide a valuable education in resilience and adaptability. Learn how he managed to keep the public informed and engaged during a global health crisis, all while ensuring the smooth execution of international marketing efforts.Our discussion also touches on the strategic challenges of using high-profile celebrity endorsements in marketing campaigns, with Anil offering creative alternatives that maximize effectiveness without overshooting budgets. Listen in as he reveals how a 10-week mini MBA transformed his approach to marketing and how he’s applying this knowledge in his current role with the NHS. This episode is packed with actionable insights on government communication, strategic marketing, and innovative approaches to sustainability campaigns. Don't miss this opportunity to learn from one of the industry's most versatile experts.Follow Anil:LinkedIn: https://www.linkedin.com/in/anil-manji-71649484/X: @anilmanjiuk Email: anilmanji@gmail.com Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube