VUX World

We're honoured to be joined by Andrea Muttoni and German Viscuso, Technical Evangelists at Amazon Alexa, to dive deep into how to translate your Alexa skill into other languages.At the time of writing, Amazon Alexa is available in over 40 countries and 12 languages, and continuously growing.For skill builders, tapping into emerging markets is key to having your skills used on a global scale and to growing your user base.However, if you have a skill that's in English, you can't just point it to the Italian or German skill store. You have to localise it and translate it for those languages.In this episodeIn this episode, German Viscuso and Andrea Muttoni walk us through a step by step process of how to localise your Alexa skill.We cover:Why you should localise your skill in the first placeFront-end design considerationsBack-end technical considerationsCultural differencesAndrea and German point to the importance of separating content and responses from code logic as the key to a successful localisation project. To help you visualise what that means, I've put together a little graphic that should help you picture this process visually.This episode builds on the conversations we had about VUI design localisation with Maaike Dufour and localisation tooling with Milkana Brace and Jonathan Burstein of Jargon.About Andrea Muttoni and German ViscusoAndrea Muttoni is the Senior Solutions Architect and Technical Evangelist for Amazon Alexa UK and IRE and German Viscuso is the Technical Evangelist at Alexa, Spain.Andrea and German are both more than qualified to speak in detail on localisation. Andrea was born in Italy and has lived in China, USA, Luxembourg, the UK and holds a German passport. While German was born in Argentina, lives in Spain and has an Italian passport!They both know their technical stuff, too (obviously).LinksContentAndrea’s article on localisationHow to build an Alexa skill from scratch on YouTubeFind localisation source code at: github.com/alexaQuickstart guide to the ASK CLIJoin the discussion on the Alexa forums: alexa.design/forumsTwitter and contact@alexadevs@muttonia@germanviscusoReach out to the team at: alexa.design/contactusThings we discussedCrowd in - https://crowdin.comAirtable - https://airtable.comVUI design translation with Maaike DufourLocalisation tooling with Jargon  Hosted on Acast. See acast.com/privacy for more information.

This week, Dustin Coates and Kane Simms are joined by Nick Carey, Lead Product Designer at Potato, to discuss the concept of creating an assistant on an assistant.This episode touches on some unique topics that we haven't covered before, such as:How to create an assistant on an assistant and the reasons for doing so.The utility to affinity scale and when to create a persona.AI and personalised VS static content and the difference between the voice interface and the backend functionality. We also discuss Nick's design and research process, how voice changes the interaction pattern, how character and story improve engagement and how technical development mixed with design led the team to create a randomised response builder capable of generating over a million different response combinations.LinksVisit the Potato website: http://p.ota.to(what a cool domain!)Twitter: NSDCarey  Hosted on Acast. See acast.com/privacy for more information.

This week, Dustin and I are joined by journalist and author, James Vlahos, to discuss the details of his book Talk to Me: How voice computing will transform the way we live, work and think.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioAbout Talk to MeJames Vlahos writes for the likes of WIRED, New York Times Magazine, Popular Science and GQ. His new book Talk to Mechronicles how the world’s biggest tech companies are battling to dominate voice—Siri, Alexa, Cortana, and the Assistant—the biggest technological paradigm shift since mobile phones. The book tracks the strange scientific quest—from humanoid talking contraptions of the 19th century to the latest AIs—that has resulted in our being able to say something to a voice assistant and receive an intelligible reply. And it explores voice computing’s potential to upend control of knowledge; to befriend, advise, and surveil; and to preserve memories of lost loved ones, as with James' Dadbotproject.“Voice computing will profoundly reshape the way humans relate to machines, and Talk to Me is a brilliant and essential guide to what’s coming. James Vlahos understands how the technology works and all the complex things it will bring into the world—and he’s a superb writer too. You’ll find insights and meaning on every page, and you’ll keep turning them. This book is dynamite.” — Nicholas Thompson, editor in chief, Wired “Conversational AI is a genuine paradigm shift in our experience with technology. Vlahos brings the whole story to life, from big-picture historical context to the impact on our intimate personal lives. A thoughtful and enjoyable read.” — Tom Gruber, cocreator of Siri“James Vlahos has written an excellent book on how voice computing has become more and more of a growing presence in our everyday world. In Talk to Me, he provides the promise and peril of this development.” — Ray Kurzweil, inventor, author, and futurist“The baton of disruption has been passed from the smartphone to voice, and Vlahos helps make sense of this tectonic shift.” — Scott Galloway, author of the bestseller The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleLinksCheck out the book at Amazon, Barnes & Noble, or Book Passage.Follow James Vlahos on Twitter  Hosted on Acast. See acast.com/privacy for more information.

We're joined by Jonathan Myers and Dave Grossman, founders of world-class interactive audio production company, Earplay. Jonathan and Dave take us through what it takes to create movie quality interactive stories and share with us their approach to creating some of the worlds best voice experiences, such as Jurassic World Revealed and Jack Ryan.We're also joined by our special co-host for this episode, Florian Hollandt.In this episode, we discuss:How to increase engagement and retention through storytellingThe audio production pipelineMeasuring successMaking a voice game for gamersEarplay technologyWorking with Bose on AR interactive audioWhere to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioLinksEarplay: https://www.earplay.comCodename Cygnus: http://www.codenamecygnus.comEarplay iOS: http://bit.ly/EarplayCreator inquiries: talent@earplay.comBose AR: https://bose.com/arXandra: https://www.xandra.comCapstone: https://www.capstonepub.comJack Ryan: https://www.amazon.com/Amazon-Prime-Video-JACK-RYAN/dp/B07GX72SN2Jurassic World: https://www.amazon.com/Universal-Studios-Interactive-Jurassic-Revealed/dp/B07D8KLPC9 Hosted on Acast. See acast.com/privacy for more information.

This is the recording of the opening breakfast session at TechNOVA Voice 2019, a voice-first conference held at the Hilton Tower Bridge, London, on 14th March 2019.Kane covers where we're at in voice right now, from adoption numbers and usage figures, to emerging environments and a run through of some exemplar use cases.View the slides and source material: https://docs.google.com/presentation/d/1NqmndiWCF4EEke76lCFQaTKr9jyepkp0Qv_F1bV59rc/edit?usp=sharing Find out more about the conference: https://marketforcelive.com/technova/events/voice/ Hosted on Acast. See acast.com/privacy for more information.

An interview with Kane Simms taken from the Inside Voice podcast, the official podcast of the Voice Summit 2019.Visit voicesummit.ai to apply to speak or buy tickets. Hosted on Acast. See acast.com/privacy for more information.

Diving deep into the usage of smart speakers in-store, finding out how a voice assistant is helping with product selection and driving sales, with The Mars Agency's Bree Glaeser and Brooke Hawkins.If you've had your ear to the ground, you might have come across this example of how voice is being used to help people shop for whisky in-store. It's called SmartAisle. It's an interactive voice assistant that takes away the paradox of choice by guiding users through a conversation to find the right whiskey for them.It's a sterling example of how voice could and should be applied in-store and is proving to increase sasles.Today, we're speaking to the team that designed it to find out about:The opportunities of voice in-storeHow it's driving salesDesign considerations for designing in-store voice assistantsTechnical challengesThe future of voice shoppingEarn monthly recurring revenue from your skills/actionsIf you build skills/actions for clients, then you can earn money from them each month through Speebly.Speebly let's your client's skill/action be accessed and interacted with via your client's website.Sign up your client to Speebly and you'll get a share of the monthly subscription fee.Plus, if you've already built the skill/action, it'll take you 5 minutes to set up.Find out moreWhere to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioAbout Bree GlaeserBree is an innovation strategist, currently focused on helping brands prepare for a voice-first world. Bree leads the voice practice at The Mars Agency, and is a core member of the team responsible for dreaming up and bringing to life the first-of-its-kind voice assistant at brick and mortar retail, SmartAisle (SM).Bree got into the voice and conversational commerce space via a background in design thinking and innovation. She has acted as a coach/industry expert supporting the Berkeley Entrepreneurship Program and other innovation groups in the Bay Area, to help students and professionals identify insights and ideate consumer/user-driven solutions.About Brooke HawkinsBrooke started her career in voice designing interactive phone calls and voice assistants for healthcare. Since then, she’s helped co-write the Intro to VUI course at CareerFoundry, designed chatbots for Fortune 500 clients at Nuance, and now works with The Mars Agency designing voice shopping experiences for brands. When she’s not designing for brands, Brooke writes about the burgeoning field of voice ethics, and is always thinking about the new ways voice interfaces are changing our lives for better or worse.About The Mars AgencyThe Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omnicommerce environment. Mars uniquely refers to this environment as the A-to-V Commerce space, which incorporates everything from Autonomous to Voice commerce.Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.LinksVisit The Mars Agency websiteConnect with Bree on LinkedInConnect with Brooke on LinkedInFollow Brooke on TwitterRead more about Smart Aisle from the Marketing Dive Hosted on Acast. See acast.com/privacy for more information.

This week, we're getting deep into using voice to enhance the gaming experience, with Anything World founder, Gordon Midwood. Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioLinksWebsite: https://anything.world/Insta: https://www.instagram.com/anything.world.worldwideTwitter: https://twitter.com/_AnythingWorldFB: https://www.facebook.com/Anything.World.Worldwide/iOS app: https://itunes.apple.com/us/app/speak-to-anything/id1395178504Android app: https://play.google.com/store/apps/details?id=com.differentcloth.speaktoanything Hosted on Acast. See acast.com/privacy for more information.

As we celebrate 1 year of VUX World, we wanted to say thank you, each and every one of you, for listening week in week out and for being a part of this journey. Here's to the next 100! Hosted on Acast. See acast.com/privacy for more information.

In this episode, we take a deep dive into the creation of the world's first voice-first interactive documentary: Hidden Cities Berlin for Google Assistant. The action is part of a collaboration between Google and the Financial Times and was created by Rosina Sound and Reduced Listening.We're joined by the people behind the action, founder of Ronsina sound, Nicky Birch; interactive and immersive producer and BAFTA-winner, Michelle Feuerlicht; and audio software engineer, programmer, two-time BAFTA winner and all-round audio veteran, Nigel James Brown.Together, the dream team take us through the creation process of Hidden Cities Berlin. We discuss the brief, the ideation and creation process, the design considerations and the technical build.In this podcast, you'll learn about:Considerations for creating long-form, rich interactive audio contentThe challenges of creating interactive narrative as opposed to linear narrativeStorytelling with empathyDocumenting design and the 'pearl necklace' approachWhy you should consider having two narratorsWhen to give users a choice and whyClustering intents around one areaSome limitations of Dialogue Flow when working with audioHow to start with an Alpha and what to includePersonalising experiences based on previous session behaviourAnd much more (obviously)Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioLinksVisit the Rosina Sound websiteContact Nicky: nicky@rosina.ioSay 'Hey Google, speak to Hidden Cities Berlin'  Hosted on Acast. See acast.com/privacy for more information.