The Speaker Lab Podcast

Do you dread taxes or worry you aren’t using the right entity for your business? Then this is the episode for you! Josh Bauerle, CPA, accountant and all-around tax wizard is here for the 72nd edition of The Speaker Lab.Josh has started his own business working directly with entrepreneurs as a CPA. Between tax entities, business entities, and deductions, there’s a lot to know, and Josh has you covered. Josh has worked as an accountant for over a decade, and currently works as a CPA for Entrepreneur on Fire as well as running CPA on Fire.He provides services to small business owners that are both high-quality and affordable, and shares his knowledge and experience with us today. In this episode we talk through the different types of small business classifications and how taxes factor into each of them. Tune in for all this and more on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What are the differences between an S Corporation, sole proprietorship, and an LLC?How to set your salary in order to maximize your income.What are the benchmarks you should be looking for when moving to an S Corp?How do you set aside money for taxes?What can you write off as tax-deductible?How do legal concerns factor into your small business type? Josh explains.What happens when your business crosses state lines?And so much more!EPISODE RESOURCESJosh Bauerle's web siteJosh Bauerle on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered what goes on in the world of mobile marketing? Perhaps you’ve heard of the website System.ly and are curious about its origins and its purpose. Then Greg Hickman is the man to talk to!As the CEO of System.ly, Greg focuses on making marketing as easy as possible for speakers and entrepreneurs who are busy building their careers. He also has a background in speaking so he understands the nature of the speaking business and how hectic a speaker's lifestyle can be.Today on the show, Greg shares how he came up with the idea to create System.ly, how his own career in speaking sparked his interest in mobile marketing, and how he utilized his talents as a speaker to spring this topic into the mainstream. He also explains a call to action he uses in his speaking that you can too, plus plenty more on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What is System.ly and how does it work?How can your audience interact with System.ly?What’s the best way to start and grow your email list.What are the next steps after you speak to an audience?How to entice your audience to call you after email marketing.How can you engage the audience through email long-term?What is a master email list and how can you use it?And much, much more! EPISODE RESOURCESSystem.ly web siteGreg Hickman's web siteGreg Hickman on TwitterEpisode 7 of How Did You Get Into That?Episode 28 of The Speaker LabEpisode 58 of The Speaker LabActive CampaignGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've considered creating your own online course but never pulled the trigger because it seemed too complicated then episode 70 is just what the doctor ordered! My friend and fellow mastermind member, Joseph Michael, is here to give us the inside secrets.Joseph was a pretty typical 9 to 5 guy until he noticed a pain point in the marketplace: Scrivener. Scrivener is a powerful writing software that most users initially found confusing and hard to use. Seeing so many struggle to implement the software he understood, Joseph created an online course and the rest is history.On today's show, he joins us to share that history, his process of creating that course, how he helps others discover and promote courses for their audiences, and how to build a side income from online courses or a full-fledged business. Dig in with us on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhat makes a good online course, in terms of content?Why do most people take a course?What pieces should go into your online course?Why it's important to know what your course's audience needs.What steps should you take to create the course once you have your topic?How much content should you include in your course?The simplest way to create a video course, even if you aren't tech savvy.How to create sales of your course, even if you don't have an email list.And much, much more.EPISODE RESOURCESJoseph Michael's web siteJoseph Michael on TwitterJoin our webinar!Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If I told you today's guest has had such notable clients as Michael Port and Seth Godin, would you be impressed and pay attention to what she has to say? If you said yes then get ready to tune in because that is exactly who our guest on episode 69 of The Speaker Lab has worked with.Elizabeth Marshall helps thought leaders and people who want to be seen as thought leaders get their message out to the world. A major milestone came in 2006 when she helped Michael Port launch his acclaimed book: Book Yourself Solid.And on today's show Elizabeth takes us back to that experience, how to keep a long-term perspective while building your audience and honing your message, as well as the 10 pieces you need to build a strong platform. Get ready to hear all of that and more on The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhat is an example of an evergreen title and why is that important?How can you develop your key message over time?How to avoid wasting precious time, energy and money while developing that key message.Why should you start with one piece of your content to build your audience?How to stay connected to changes in your market, and why it's important.When to focus on traditional media, and what to do first.Why the size of the audience isn't as important as the quality of the audience.What are the four ways to promote your book if you have a small platform?And much, much more.EPISODE RESOURCESElizabeth Marshall's web siteElizabeth Marshall on TwitterThe 10 Elements of a Thought Leader PlatformBook Yourself Solid, by Michael PortGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many of us as speakers love what we do - so much so we'd consider doing it for free! But since we also need a roof over our heads, food in our stomachs and clothes on our back it's important to know how to negotiate fees for your speaking gigs.On episode 68 of The Speaker Lab, I'll give you insights based on the lessons I've learned in my speaking career. I'll also get into if you should negotiate and exactly how to do so.With that in mind I've also included the nine circumstances when it's okay to lower or discount your fees in today's show. Listen in for all of that and more on episode 68 of The Speaker Lab. THE FINER DETAILS OF THIS SHOWShould you ever put your fees on your web site?Do you ever quote fees over email?A simple trick to quoting your fees - even when you're nervous to do so.What solutions are available for potential clients with smaller budgets?How should you raise your fees?What is fee integrity and how do you maintain it?Should you ever walk away from a potential gig?Should you ever speak simply for the "exposure"?And much, much more!EPISODE RESOURCESEpisode 37 of The Speaker LabEpisode 49 of The Speaker LabEpisode 54 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will having your own book help you land more speaking gigs? Should you write a book before even trying to land your first speaking job? And how exactly do you navigate the self-publishing waters if and when you decide to write your own book?The man to answer those questions is none other than Chandler Bolt, and he's our guest for episode 67 of The Speaker Lab!Chandler is the founder and visionary creator of Self-Publishing School, a site devoted to helping you write, market and publish your own book in 90 days. The site also helps you leverage that book into coaching, speaking and other gigs.On today's show, Chandler shares how his own self-publishing success became the groundwork for the Self-Publishing School, why you should have a book at all, and why you don't have to be a great writer to become a published author. It's all here for you on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhich comes first: your first speaking gig or your first book?How do you overcome Blank Screen Syndrome?What is Chandler's 3 step writing process?How did he and his brother write a book in a week?Why he transcribes his own audio recordings to write his books.What are the pros and cons of self-publishing?Why publishers only give publishing deals to people who don't need them.Does self-publishing have to cost a lot?And much, much more.EPISODE RESOURCESSelf-Publishing School web siteThe Productive Person, by Chandler BoltBreaking Out of a Broken System, by Chandler Bolt and Seth BoltBook Launch, by Chandler BoltChandler's other books on AmazonChandler Bolt on TwitterFind out more about Chandler's SummitRev for transcriptionsUpwork web siteCreateSpace web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered what it takes to host a successful webinar? My good friend and future webinar co-host, John Corcoran, offers some valuable help on episode 66!John excels in many vital aspects of it, including marketing and networking. He's found that the webinar model is a great business model because it creates so much communication with an audience.On today's episode, John discusses how he found webinars and how he integrated them into his business. He also breaks down how to research the topic or theme of your webinar, and the similarities between conducting a webinar and speaking live in front of an audience. John is a wealth of knowledge on webinars, tune in to hear all it all on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOWThe pros of using webinars as an addition to your speaking business.How can webinars earn new clients?What you can do to begin building a webinar audience.What webinar tools are the best to use?How can you promote your new webinar and who can help you?The most important things to include in your webinar presentation.What are the benefits you can give your listeners from webinars?What to expect from the webinar we've created for you!And much, much more.EPISODE RESOURCESSmart Business RevolutionJohn Corcoran on TwitterJohn Corcoran on LinkedInGet John's free ebook and register for our June 1st webinarGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you heard of seminar companies? Do you know what they do and if they are of value to your speaking career? Today's special Q&A will answer those questions and more about working with seminar companies.Seminar companies are companies that present seminars for a fee. Usually they are attended by employees who have been sent by their employers to learn a specific skill like accounting, social media or finance. The seminars happen all over the country on a daily basis.On today’s episode I’ll talk about the big three seminar companies and what my experience was like working for one. Find out what the pros and cons are of becoming a speaker for a seminar company, how to utilize this avenue fully if you decide to speak for them. Tune in to find out how the pay structure works and much more on the 65th edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOWWhat are the big three seminar companies?What would your role be if you worked with a seminar company?My personal experience working with one of these companies.How do you know if these companies are in your area?Would you speak on one or several topics if you worked for a seminar company?What a “swing” is and how it works.What are the pros and cons of working with a seminar company?Should you have an exit strategy if you go this route?And much, much more!EPISODE RESOURCESSkillPath SeminarsNational Seminars TrainingFred Pryor SeminarsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you interested in speaking to youth or a school audience? On today's episode of The Speaker Lab my close friend and mentor Phil Boyte joins us to share his insights on that very topic. Phil focuses exclusively on speaking in schools, everyone from students to teachers to the district administrative team.He begins episode 64 by discussing what speaking looks like for him. He also offers his advice on how to truly make an impact when speaking to young people, and why his assembly schedule works well in the school system.And if you're curious about the most effective way to speak to a young audience Phil talks about that too! Based on his personal experiences speaking to young audiences, he imparts plenty of wisdom on the topics of youth and school audiences. Listen in to hear all of it on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOWExactly how Phil got his start speaking in schools.What are the three stages of a speaking career?How can you speak effectively to a younger audience?Paul's advice for finding and keeping bookings.How can you become a "category of one"?The difference between the success of a program and the success of an individual.Is there money in the youth and the school market to hire you as a speaker?What Phil has learned about maintaining a healthy personal life.And much, much more!EPISODE RESOURCESPhil Boyte's web sitePhil Boyte's speaking web siteBreaking Down the Walls, Phil's programPhil Boyte on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like to talk about faith or speak to faith-based audiences? On this episode of The Speaker Lab, my friend and accomplished speaker Paul Evans joins us to talk about that very topic.Paul began his career in speaking after his first wife passed away, and was inspired by his experience with the life insurance company. Since then he has focused on positive encouragement and utilizes faith as a unique aspect in his speaking business.Paul offers his guidance on several different topics today, including how to communicate your message differently to the various niches you will be speaking to, as well as how to tweak your talk while keeping your experiences the same and staying authentic to your story.We wrap up the show today by discussing his financial life and by giving you a little taste of our dual training course that takes place on May 19th. Listen in to hear all of that and so much more on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOWHow can your unique experiences help you advance your speaking career?What are the differences in the faith-based speaking market versus other markets.How can you adjust your message for different audiences?How best to establish your particular brand.The best tactic for getting in front of many buyers at once.What's better: a referral or a recommendation?How to create a memorable structure.And much, much more!EPISODE RESOURCESPaul Evans web siteMillion Dollar Keynote web siteLife Insurance Keynote web sitePaul Evans on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.