

The Speaker Lab Podcast
Grant Baldwin
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
Episodes
Mentioned books

Sep 19, 2017 • 32min
How to Be a Great Speaker to Work With with Chris Mefford
Do you know how to be a great speaker to work with, or if you already are? Today you'll find out directly from an expert!Chris Mefford is a speaker and a former executive in charge of events for Dave Ramsey. In that role, Chris oversaw all of their events - about 80 a year.Along the way, he learned a lot about what makes a speaker great to work with and what doesn't, why he and his team hired certain speakers over others and why some speakers became repeat guests and not others.He shares insights on those topics and more on episode 151 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: What were the two ways speakers got on Chris' radar?What NOT to lead with when connecting with potential clients.What does easy to work with actually means, and why it's important.Can you communicate too much with event staff?What is the one thing Chris believes makes great speakers?What's the best way to present a speaking idea when pitching a potential client?The most effective approach to connecting with an event planner, according to Chris.Why you should keep your email to 125 words, or less.Two suggestions to ensure you are serving your clients before, during and after the event.And so much more! EPISODE RESOURCESChris Mefford's web siteChris Mefford on TwitterWhat I Learned From 100 Days of Rejection, Ted Talk by Jia JiangSpeak Like Churchill, Stand Like Lincoln, by James C. HumesWords That Work: It's Not What You Say, It's What People Hear, by Frank I. LutzGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 12, 2017 • 42min
How to Work Full-Time and Build Momentum as a Speaker with Erick Rheam
Do you struggle to work full-time and build momentum as a speaker? Does it seem like an impossible feat to grow your speaking business while juggling your full-time job, your family and your other obligations?Our guest does all of that and today he shares his secrets! Erick Rheam is making his second appearance as a guest on The Speaker Lab Podcast.Today he shares how he went from 20 gigs last year to 53 this year, all while working full-time and being an active, involved father and husband. He gives the specific steps he takes to get at least two referrals for every speaking gig he does, why being easy to work with is so important and how you can generate momentum like him.Get ready for all of that and more on episode 150 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: How Erick has gone from 20 gigs one year to 53 gigs the next.What worked for him to find gigs earlier in his careerWhy was speaking for free helpful for him?Should you take any and all opportunities to speak?The specifics of what made him an "easy speaker" and why it has led to consistent referrals.What is his 70/30 rule?Why you need to give people an action item.How and when to make a tasteful ask for referrals in your presentation.Should you do an exit interview and if so, what should it include?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInNozbeHighriseXero AccountingLeaddigitsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 5, 2017 • 34min
How to Manage Your Time as an Entrepreneur and International Speaker with Josh Steimle
Today on The Speaker Lab Podcast, I have Josh Steimle Entrepreneur and International Speakers, here to talk about how he manages his time while owning an international marketing agency and speaking around the world.Josh Steimle has locations in China, the U.S., and the U.K. Finding the time and resources to land more speaking gigs while being a full-time entrepreneur is a real struggle.Maybe you work a full-time corporate job and you're struggling to book paid gigs.If so, you are not alone.Today, Josh generously shares his quandaries and I help him find solutions.THE FINER DETAILS OF THIS SHOW: How Josh manages an international team with three office locationsWhen it's worth his time to speak for freeWhat obstacles that stop him from speaking more, and what he can do about themWhy you should know the lifetime value of a clientWhat activities can you outsource in pursuit of new speaking opportunitiesIf it is ever okay to have someone else write your pitch emailsThe importance of having systems for creating and securing new speaking leadsAt what point in the pitch process should you be "the closer"An example of what to "hand off" once the gig is booked, and how to do so properly.And so much more! EPISODE RESOURCESJosh Steimle's web siteJosh Steimle on TwitterJosh Steimle on FacebookSweetProcess7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 29, 2017 • 39min
How to Get Further in Your Speaking Career With Virtual Support with Trivinia Barber
Do you want to hire a virtual assistant (VA), but don't know where to start? Or have you been disappointed when you tried to get further in your speaking career with virtual support? In either scenario, Trivinia Barber is here to help on episode 148 of The Speaker Lab.Trivinia is the founder of Priority VA, a virtual staffing company that matches high-level entrepreneurs with talented virtual support. Prior to starting her firm, she worked as a VA for entrepreneurs like Michael Hyatt and Amy Porterfield. Soon her demand grew and her availability shrunk - so she built a company of talented people like her. Four and a half years later she has a staff of 83 VAs!Today we'll talk about how to utilize virtual staff to help grow your speaking career, the pitfalls to watch out for when hiring, some simple steps to take to ensure you find a good match and why you can start delegating to a VA with just one or two small tasks. Trivinia is a wealth of knowledge so be sure to tune into this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: How to know if you're ready for virtual support?Why you need help if you plan to get farther than you are right now.What are the primary reasons entrepreneurs don't hire someone?Where to start if you struggle to give up control in your business.One exercise to find tasks you can and should outsource.Why you should outsource for outcomes and NOT tasks.What are common things a VA can do for you in your speaking business?When do you need a domestic VA versus an overseas VA?The three Es to build a long-term lasting relationship when you find a great VA.And so much more! EPISODE RESOURCESPriority VA web siteTrivinia Barber on TwitterTrivinia Barber on LinkedInE3 Collective web siteFiverrFreelancerUpworkFancy HandsZirtualHire My MomOnline Jobs7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 22, 2017 • 48min
How to Grow Your Business Beyond the Stage With Jill Christensen — Part II
Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.THE FINER DETAILS OF THIS SHOW: How to choose a business partner.The different ways to pitch your product depending on who the audience is.How to choose a business partner.When are webinars a great medium for a course?How selling a course can position you as an expert and spokesperson.The pros and cons of working with affiliates.How to validate your idea before investing tons of time and money.How to create what your audience needs to ensure they will buy from you.How to target people through Facebook advertising?And so much more! EPISODE RESOURCESJill Christensen's web siteEpisode 141 of TSL with Jill ChristensenEpisode 139 of TSL with Rick MulreadyJill Christensen on TwitterJill Christensen on LinkedIn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 15, 2017 • 39min
How to Go From Zero Speaking Gigs to 30 in a Year with Dr. Sue Ettinger
If you're struggling to gain traction or just get started speaking today's guest is here to help.Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: Why did Dr. Sue become interested in pursuing public speaking?What is her long-term goal with speaking?How is she landing gigs so consistently?How speaking gave her and her family the trip of a lifetime.How to begin with the end in mind.How to communicate when your audience is two distinct markets.Why growing your speaking business really is a marathon, and not a sprint.Is it really all about your talks?And so much more!EPISODE RESOURCESDr. Sue Ettinger's web siteDr. Sue Ettinger on FacebookDr. Sue Ettinger on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 8, 2017 • 39min
How Speakers Can Increase The Bottom Line With Membership Sites with Mike Morrison
Whether you are a newcomer or a veteran listener, I'm glad you are here! Thanks for joining us on episode 145 of The Speaker Lab. Today we have THE go-to expert for memberships, Mr. Mike Morrison of The Membership Guys.As you might imagine, we'll be talking about memberships! We dive into what they are, why they matter and why you as a speaker should pay attention to them. We also cover what memberships should look like, and what tools and tricks of the trade to use when building membership communities and content for those communities.You're going to like what we have to say today so get ready and join me and Mike Morrison on this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: Are Amazon Prime Video and Netflix examples of membership sites?What are the pros and cons of having a membership site?Do some topics and industries lend themselves better to memberships?Why it's not a "set it and forget it" business model.Why you don't have to have the "most stuff" to provide a valuable membership site.Can you deliver value just by participating in your community?How can you validate your membership idea?The early mistakes most people make and how you can avoid them.And so much more!EPISODE RESOURCESThe Membership Guys web siteThe Membership Guys blogThe Membership Guys podcastMembership Site AcademyPlugin comparison PDFThe Membership Guys on TwitterMike Morrison on TwitterWill It Fly?, by Pat Flynn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 1, 2017 • 44min
How To Charge $20K Or More As A Speaker with Mitch Joel
Can you imagine how you'd feel if your first speaking gig was in front of 6,000 people, and Dr. Phil was speaking at the same event? You'll hear how today's guest on The Speaker Lab felt because that's exactly what happened the first time he took the stage as a speaker!Mitch Joel is an international speaker, author and CEO who works with major companies like Wal-Mart, Google and Starbucks. He joins us for this show to walk us through his early career days, including whether or not he rocked his first gig or he bombed. We also discuss his recommendations for becoming a premiere speaker who charges $10k, $20k or more.And we wrap up with the three different types of speakers, examples of each and which one you should be if you are a beginning speaker. Tune in for that and so much more on episode 144 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: What is your content center of excellence, and how do you find it?Who are examples of great speakers who have gone from $5k speaking fees up to $50k?What is an SME and how can you be one?What three criteria must you meet to be considered someone with a "significant platform"?How do you know if you are killing it or not as a speaker on stage?Why being memorable is better than being funny.Do you have to have a large social media following to charge $15k or more as a speaker?What is the Louis CK model of public speaking?And so much more!EPISODE RESOURCESMitch Joel's web siteMitch Joel on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 25, 2017 • 25min
Why Creating Content Will Make You A Better Speaker with Maggie Rowe
Expert content creator Maggie Rowe shares tips on writing impactful bios and speech titles. She discusses the importance of connecting with your audience, leveraging different platforms, and seeking feedback to enhance your speaking engagements.

Jul 18, 2017 • 39min
How to Negotiate Your Speaking Fees with Liz Saunders
If negotiating your fees has ever been difficult for you our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important fee discussion.Liz also explains how and when to build your fees around your clients' priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you've been booking your own speaking gigs for decades or you're just starting out, Liz's information will be valuable and eye-opening. Join us to hear it all on today's edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: Should you do your own bookings when you're starting out?What are the pricing clues to listen for in a conversation with a potential client?How to transition to talking about your fees.What is the most awkward part of the conversation with a potential client?How to keep your pricing from being seen as arbitrary.Why to shut up after naming your fee!What's the one step that has led to many bookings for my business?What does her follow up process consist of?And so much more!EPISODE RESOURCESThe Tivich Group web siteNegotiate Better Contracts web siteLiz Saunders on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


