The Speaker Lab Podcast

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why should you go to your local Chamber of Commerce events?How to follow up after you attend those Chamber of Commerce events.Why does she customize every pitch she makes?The reason to take pictures with people you meet - and it's not for social media!How do you know which types of non-profits have money, and which don't?Why is your media kit vital to showing you are worth your asking fee?How do you prove your worth if you're fairly new to speaking?What are steps to take if you are interested in speaking to the faith-based market?And so much more! EPISODE RESOURCESConnie Albers' websiteConnie Albers on TwitterEmail ConnieGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know what the best of the best do differently? There are universal principles, and our guest today will tell you what they are on this episode of The Speaker Lab.Alan Stein, Jr.'s career began as a performance coach working with youth and high school programs. The two schools he started with are part of Nike's elite programs. That work led to gigs with Nike and USA Basketball, which then opened more doors to the best coaches and players of the NBA.It was at that elite level that Alan learned what the best of the best do differently. He took that knowledge and began sharing it as a speaker, first in the basketball industry and then in the corporate world where he is today.On this episode of The Speaker Lab, we talk about how he made a name for himself in the basketball world and then transitioned into speaking for the corporate industry. He shares the process he uses to find and book gigs, and why much of his success has come from work nobody sees. He finishes with a great story about being part of a workout with Kobe Bryant, and the lessons Alan learned just by watching him.Whether or not you're a basketball fan there is plenty for you to uncover when you join us on episode 160 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is the key to being successful as a speaker, according to Alan?What are the two sides of any speech?Who are the coaches he has worked with, and why does he believe in coaching?What is purposeful practice and why do you need it?How do you know if your content works and what should you do if it doesn't?How to combine serving others with self-promotion.The advice from Louis CK he follows, and why you should too.How many years does it take to "make it" in the speaking circuit?And so much more! EPISODE RESOURCESAlan Stein's websiteAlan Stein on TwitterAlan Stein on FacebookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Why both inspiration and application are equally important to the audience.Why Lindsey took a chance on a speaker who had never been on stage before?Is it easier to choose someone who speaks on a specific niche versus a generalist?What does she look for on a highlight reel?Are followers and fans on social media important to her evaluation process?How best to get on an event planner's radar - without being annoying.What are servant leaders and why does she prefer to work with them?Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?And so much more! EPISODE RESOURCESEmail LindseyLindsey Castleman on TwitterLindsey Castleman on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What do you need to build a sustainable business, according to Phil?What can cupcakes teach you about how to build your business?Why can't you build more than one thing at a time?What is the stupidest question any speaker can ask?The two questions you must answer to have success in any industry.Why should you be the one to call potential clients?Will you be limiting yourself if you narrow your audience?How to create a reason big enough for your client to agree to your fees.And so much more! EPISODE RESOURCESPhil Jones' websitePhil Jones on TwitterExactly What to Say, by Phil JonesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to overcome Impostor Syndrome, that voice inside that doubts you? It's that voice that says you don't belong on stage, you aren't good enough, etc. Nearly everyone has that voice, but there are ways to conquer it and our guest today shares some of them.Laura Gassner Otting is relatively new to speaking, but she has 25+ years of CEO and entrepreneurial experience that she draws from on stage.She is also an executive coach, a writer, and a consultant. Her work stems from her belief in Martin Luther King Jr.'s philosophy that we all have the ability to be great because we all can serve.Today we focus on how she differentiates herself from other speakers in her niche, why she's added live coaching to her talks, and why it's okay to be an introverted speaker.You'll also hear how she joined former President Clinton's presidential campaign, and how she mentally prepares for her speaking gigs.Be sure to join us for that and more on episode 157 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How running the Boston Marathon led to a TEDx talk for her son.What is the myth of self-importance?What is the loudest sound on Earth?What advice did Scott Stratten give to her about speaking?What's the difference between price and value?Does your audience want you to succeed?How to establish common ground with your audience.Why you should surround yourself with smart people.And so much more!EPISODE RESOURCESLaura Gassner Otting's websiteLimitless Possibility websiteLaura Gassner Otting on TwitterLaura's blog post on her TEDx talkGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how to know if you're worth charging higher speaking fees - and be confident when you quote your fee? Our guest for this episode does, and he spills all the beans on episode 156!Ian Altman is a sales expert and the go-to authority on integrity-based selling. He's also a sought-after keynote speaker who now earns $20k for his speeches. Today we're talking about how he rose to that level of speaking fees, how to determine your correct audience and why it's important to be sure you're speaking to the right people.We also talk about how to sell yourself as a speaker and be confident when quoting your fees. He has so much wisdom to share on today's show, be sure to join us on episode 156 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  Why it's important to be a subject matter expert who speaks, rather than a speaker.Why he never holds back his best content.How do you know if you are speaking to the right people?Does the size of your audience matter?Why you must know the symptoms or problems you solve for your audience.What are the two trigger points for selling yourself as a speaker?Why you can never charge a penny more than you think you are worth.Is there a lot of opportunity for speakers charging under $5k?And so much more!EPISODE RESOURCESIan Altman's web siteIan Altman on TwitterSame-Side Selling, by Ian Altman and Jack QuarlesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to bring humor into your speeches, and do it a way that amuses your audience but still conveys your message? Our guest for episode 155 does, and he tells all today.On today's show, Patrick Henry and I talk about how to use humor in your speeches, build relationships with other speakers, and why it's important.Patrick Henry is an author, songwriter, and performance keynote speaker who partners with meeting planners to make meetings memorable.As a former Nashville songwriter and humorist on the SiriusXM Radio Family Comedy Channels, Patrick brings a unique blend of humor, music, and message to his audiences to create an event that is full of energy and actionable ideas.His Book The Pancake Principle: seventeen sticky ways to make your customers flip for you was released in 2013 and he will soon be featured on a comedy album alongside Jeff Foxworthy, Steve Martin, Larry the Cable Guy, and Jeanne Robertson.One of Patrick’s audience members best described him as “what happens when, keynotes, comedy, and concerts collide.”Patrick also tells the story of why he thought his first speaking gig as a performance! It's a fun tale you'll want to hear on episode 155 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Where are the best speakers born? Hint: There are only two.When does Patrick advocate speaking for free?Why you should give 100 speeches before you start charging.How many new bookings should you get from giving one good speech?Two reasons why you aren't getting as many gigs as you'd like.Why bureaus should only be a slice of your speaking pie.How to start networking with other speakers.What's the best way to form your own mastermind group?How can you get your foot in the door with a speaking bureau?And so much more!EPISODE RESOURCESPatrick Henry's websitePatrick Henry on TwitterNational Speakers Association (NSA)Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.Today we talk through common events speakers are hired for in the K-12 and university industries, how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Do you have to have formal teaching training to speak in the education world?What is the difference between life dollars and profit dollars?Why speaking to the education world requires a different mindset than other industries.What are the most common speaking opportunities in the university space?How do you know if you are talking to the wrong person at a school or organization?Why offering more than just a talk for teachers is the greatest idea possible.Who are the three groups of people in the K-12 education world and why do they matter?What is the range of fees speakers can expect from school districts and from universities?How volunteering and long-term relationships can be important to your success in this market.And so much more! EPISODE RESOURCESPremiere Speakers BureauContact Ryan GiffenEpisode 24 of TSL with Shawn HanksNACAAPCAGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How did Nick become the speechwriter for the governor of Virginia?Who is responsible for the message of any speech: the audience or the speaker?What are the three classic mistakes speakers make to lose their audience's attention?What should you be doing in the first minutes of your speech?Why you have to "kill your babies" to become a better speaker.Why narrowing your focus is actually a way to increase your reach.How to balance sharing your story while still making your speech about your audience.Where should you focus if you are in the early stages of your business?Why there has been a big increase in public speakers, and how that can benefit you.And so much more! EPISODE RESOURCESNick Morgan's Public Words websiteGive Your Speech, Change The World, by Nick MorganNick Morgan's other booksNick Morgan on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today's show is going to answer that question.In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career. This is not like any other show we've released, but I am sharing it because I think you'll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I'd recommend you ask yourself how these questions apply to you and your speaking career.THE FINER DETAILS OF THIS SHOW:  How do you research a potential niche to find out if it is financially viable?How to balance what you want to speak about with who is actually hiring for that topic.What is the Trojan Horse method, and how do you use it?Should you hyperfocus on one niche topic, and if so, for how long?Do credentials matter?How to turn your speaking topic into a tangible problem you solve for others.What do you do after you find your speaking niche?What to do if your audience and the people who will book you are two different groups.How to use email to stay top of mind with your audience.And so much more! EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.