The Speaker Lab Podcast

How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is good content marketing at its core?How do you know you've hit your stride?Why you should not use your YouTube content in your demo video.What is the biggest mistake she sees people making in their speaker trailers?What should be included in your speaker trailer?How often should you upload your videos to YouTube?What's the biggest benefit of creating videos?How asking this one question can massively help your career.And so much more! EPISODE RESOURCESAmy Landino on YouTubeAmy Landino on TwitterVayner SpeakersGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is confirmation bias and how does it work?How did she land on the topic of first impressions?Why your speaking topic evolves over time.Why accents can be an asset and not a hindrance.What are the first steps to making a good impression?How do you find your signature style?How does branding impact our everyday life?What is your reputation based on?And so much more! EPISODE RESOURCESSylvie de Giusto's web siteSylvie de Giusto on LinkedInSylvie de Giusto on TwitterHow You Impress, Sylvie's digital courseBooked and Paid to Speak Elite programGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What do all speakers need to have in their speaking video right now?Brandon's rule of thumb for how much should you spend on your video.How important is SEO for speakers today?Where are their primary lead sources coming from?Why being local is a value add for event planners and booking agents.How far out are most events booking right now?What's the financial outlook for the speaking industry?How to manage the mental game of the speaking cycle.And so much more! EPISODE RESOURCESPremiere Speakers BureauVinh Giang's videosBrandon Edmonson on TwitterBrandon Edmonson on LinkedInEpisode 163 of TSLThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why branding is more than just your logo and your color scheme.How is a brand like a person?What do you need to think through when creating your brand?How much of branding is you defining the brand versus the market defining it for you?What is the umbrella of your brand?Do you need a company name?How do values fit into your branding?Why simplicity makes the sale.And so much more!EPISODE RESOURCESRick Clemons' web siteRick Clemons on Twitter40 Plus: Real Men. Real Talk podcastEpisode 208 of TSLNeen James' web siteTamsen Webster's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Are there budgetary variations in Europe vs. South America vs. Asia?Why you must allow yourself to go through periods of reinvention.What two businesses should every speaker have?If you are outside of the US, what are practical ways to break into that market?The importance of getting clear on why you want to speak internationally.Why should every speaker do simultaneous translation at least once?What little things can and should you do when speaking to an international audience?Why giving yourself permission to try, play and fail can create some of your best experiences.And so much more!EPISODE RESOURCESPhil Jones' websitePhil's Audible bookPhil's other booksPhil Jones on TwitterEpisode 158 of TSLGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When did he know he had to choose between speaking and his job?What were the two reasons speaking was a good fit for him?What you should do if your boss isn't supportive of your speaking side hustle.What are the two keys to being successful at something?Should your target market and topic evolve throughout your speaking career?What was the tipping point that showed him it was time to leave his job?Why you need mentors in your life.What are the biggest regrets most people have in their lives?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 225 of TSLErick Rheam on Episode 150 of TSLErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInMichael Hyatt's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify Read the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are back with the history of The Speaker Lab part II! If you missed part one you can hear it here.On episode 238, I am again interviewed by a former Booked and Paid to Speak alum and current coach in the program, Eric Rheam.Today we talk about how this show has evolved over time, where we are going in the next few years and my advice for anyone starting their speaking journey. Join us to hear that and more!THE FINER DETAILS OF THIS SHOW:  When did I know it was time to retire my first podcast?What failures did I have and what did I learn from them?Why you have to love the process that gets you the gigs.How has my team evolved from 2014 through today.Why not making myself the focus of The Speaker Lab has led to our success.What are common characteristics among the most successful Speaker Lab alums?What's the difference between being interested and being committed?Why you have to be ready for the grind in order to be successful.And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 237 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 237 of The Speaker Lab is a unique show: we are diving into the history of The Speaker Lab!And we are doing it by flipping the tables: I am going to be interviewed by Eric Rheam. You may recognize him from previous shows, he's a former alum of Booked and Paid to Speak and a current coach with the program.This is the first of a two-part series in which we detail how I got into speaking, what my early years were like as a speaker, and then how and why I created The Speaker Lab. Join us for those goodies and more on today's edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What's a great exercise I recommend to other speakers today?How many gigs did I do in my busiest year?How long did it take to go from my first gig to my first $1k gig?Do I still experience insecurities and doubts today?What is the purpose of The Speaker Lab?Why speaking is a high-paying manual labor gig.What are the two primary ways to make more money as a speaker?What does it mean to "sell the sawdust"?And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 001 of The Speaker Lab48 Days to The Work You Love, by Dan MillerThe Cure For The Common Life, by Max LucadoRework, by Jason Fried and David Heinemeier HanssonGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The Speaker Lab I have a fireside chat with Jane Atkinson, founder and creator of The Speaker Launcher. The journey to creating this business began with a desire to work for an inspirational speaker. The seed was firmly planted when she saw a Les Brown TV special not long after, and it soon sprouted her first marketing gig.Hear how that gig led her to later work with Peter Legge and Vince Vicente, before she ultimately formed The Speaker Launcher. You'll hear her stories and advice, as well as some of my own experiences when you join us for episode 236 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is one of the most difficult finds in this industry?What it means if you aren't getting referrals.Why being difficult doesn't just mean being a diva.What to do when fear creeps in.Why referring business to other speakers is critical to your own success.What's the difference between speakers who make it and speakers who don't?How becoming known for one thing can be beneficial.Why you should triple down on what is working.And so much more! EPISODE RESOURCES The Speaker Launcher web siteThe Wealthy Speaker 2.0, by Jane AtkinsonThe Wealthy Speaker podcastJane Atkinson on TwitterJane Atkinson on FacebookHow to get booked and paid to speakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mel Robbins, a renowned keynote speaker and presenter famous for her TED Talk, dives into the art of impactful presentations. She shares insights on crafting engaging openings that grab attention right away. The conversation highlights the power of humor and relatability through personal stories and effective callbacks. Robbins emphasizes the importance of audience connection and authenticity, showcasing techniques like the five-second rule to spur action and seize opportunities. Tune in for invaluable tips on enhancing your speaking skills!