The Speaker Lab Podcast How to Change Target Audiences with Vanessa Van Edwards
Sep 3, 2019
Vanessa Van Edwards, Founder of Science of People, shares her journey from speaking to teens to captivating corporate audiences. She discusses the importance of adapting to different personality types, including introverts, extroverts, and ambiverts, to enhance engagement. Vanessa reveals how her research-driven approach transformed her presentations and why she chose to specialize her topics rather than her audience. Additionally, she talks about her strategic move to Austin for better opportunities and her desire to balance work with family life.
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Research Engages Audiences Best
- Vanessa Van Edwards found her audience responded best to research-backed content.
- Her talks evolved to be heavily science and data-driven because it created more "aha" moments.
Target Event-Specific Needs
- Offer talks addressing specific needs of your audience's events, like improving communication at retreats.
- Tailor your speech to create actionable takeaways for attendees to use immediately, enhancing event value.
Segmenting Audience by Personality
- Vanessa identifies three student types: introverts, extroverts, and ambitious entrepreneurs.
- Tailoring content to these buckets helps her understand and meet differing audience needs effectively.