The Speaker Lab Podcast

One of the important aspects of speaking is solving a problem for the right audience.So how do you choose the right audience and find the most pressing problem they are facing? There's one man to answer these questions and he is here today: Mr. Terry Brock.Terry has been in the speaking industry for a few decades and he has a wealth of knowledge! Today he shares how to ensure you are solving a specific problem for a specific audience, and how to validate that in the marketplace. We also touch on virtual speaking: how he's done it and what that has looked like for his business.You'll hear from Mr. Terry Brock on those subjects and more on this edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What is his connection to Thomas J. Stanley, author of The Millionaire Next Door?What it means to grow bigger ears as a speaker.How can you use social media to find what the market is looking for?How do you know which opportunities to focus on?What is a CSP and why do speakers need to be one?Do the most successful speakers do just one thing?How much of his business is virtual speaking gigs?Who is the National Speakers Association right for and how do you get the most out of it?And so much more!EPISODE RESOURCESTerry Brock's web siteTerry Brock on TwitterThe Millionaire Next Door, by Thomas J. StanleyThe Speaker Lab on YouTubeNational Speakers' Association web siteThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest for episode 263 of The Speaker Lab is Mike Pacchione and he's giving us his 5 strategies for storytelling from stage.Mike is a speaker and coach who works with a lot of names you'd recognize and he helps his clients tell better stories during their speaking engagements. You can find out more about his back story on his first visit to The Speaker Lab in episode 9.We will also do a brief breakdown of one of Seth Godin's stories. You can hear that breakdown and more on the 263rd edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOWWhat does it mean to prime your audience for a story?How do you build credibility into your stories?When do details help and when do they hinder your story?How many characters in a story is too many?Why stories need tension and a release of that tension.What does it look like to build the right amount of tension?How do you summarize the lesson of your story properly?Can you tell a longer story at the beginning or at the end of your speech?And much, much more! EPISODE RESOURCESMike Pacchione's web siteMike Pacchione on TwitterFull clip of Seth Godin story breakdownBreakdown of Sir Ken Robinson's Ted TalkMade To Stick by Chip Heath and Dan HeathSpeech Breakdowns on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to use slides, stories, and data in your speeches is something every speaker should know, whether you're new to the game or have been around for a while.And there's no one better to spell it out for us than Nancy Duarte. Nancy is the author of several books including Illuminate, Resonate and her most recent book, DataStory.She is also a prolific speaker and storyteller and on today's show, she explains when to use slides, the most common slide mistakes speakers make and how to use both data and stories in the most powerful way possible. Join us and you can find out all of this and more on episode 262 of The Speaker Lab. THE FINER DETAILS OF THIS SHOWHow did she start working with Apple over 30 years ago?How the audience affects the content of your slides.What number of slides is too many?Who are the finest speech crafters in her experience: introverts or extroverts?What is the messy middle and how do you apply it to speaking?Why first-person stories are most effective.How do you determine whether or not a story should be shared?And much, much more! EPISODE RESOURCESNancy Duarte's web siteDataStory, by Nancy DuarteNancy's other books Nancy Duarte on TwitterDiagrammerPresentation Zen, by Garr ReynoldsAn Inconvenient Truth on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject!John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years.We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that and much more on today's edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOWHow did he quadruple his speaking fees?The importance of being able to evolve your message.Why did he start his podcast?How do you ultimately build the strongest business eco-system?Speakers who get a lot of referrals do this one thing: what is it?Can you determine if you are referable?Why trusting yourself is key to being a speaker and an entrepreneur.What is one of the key markers to success?And much, much more!  EPISODE RESOURCESJohn Jantsch's web siteDuct Tape Marketing, by John JantschReferral Engine, by John JantschSelf-Reliant Entrepreneur, by John JantschDuct Tape Marketing podcastJohn Jantsch on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.Tune in to hear the details on episode 260 of The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhy certain talks don't pay but can still build your brand and change your career.What three entities pay for speakers?What's one of the big untold secrets in the speaking industry?Why it's important to work on your personal brand while you're also working on your craft.Is it true that winners quit all the time?When does a talk become great?Why do speakers some times choose safe topics?Success leaves what?And much, much more! EPISODE RESOURCESClay Hebert's web siteClay Hebert on TwitterClay Hebert on Episode 5 of TSLThe Dip, by Seth GodinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker.We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer.This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Do you have to be the expert on something before you speak on it?Why it's not keynote or bust in the speaking world.What it means to follow your grain.Why did he have to focus on non-Canadian markets at a certain point?What is his advice for people who think they'll "make it" once they sign with a bureau?Why is he pivoting with his next book?What is his biggest issue with the speaking world?How and when does he say no?And so much more! EPISODE RESOURCESScott Stratten's web siteThe UnpodcastThe Jackass Whisperer, by Scott StrattenScott's other booksScott Stratten on TwitterMy breakdown of Scott's talkGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you create a really great event? One person who knows is Chris Mefford.Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes.Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hear them all when you listen to episode 258 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  These are the two things you must-have for a successful event: what are they?Where do you start when planning your event?Why it's ok to think small!How do you calculate the costs involved?Can you launch too early?Should you have multiple tracks or just one?When do you send out your post-event survey?What are the three ways to make money from an event?And so much more!EPISODE RESOURCESChris Mefford's web siteChris Mefford on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to create a speaking pipeline might be one of the most important differentiators between those who speak full-time and those who wish they did!On today's The Speaker, we will be diving headlong into how to create, develop and manage a strong and healthy speaking pipeline. We each share how this one strategy has helped both of us build successful speaking businesses.Get ready to take some notes when you join us on episode 257 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  What is a pipeline exactly?The two reasons it is important to have a system.What three key areas are needed when you create your pipeline?Why your pipeline must have a trigger.What stages should you have for your contacts?Why is it better to take someone's business card versus giving out yours?When do you need to check your metrics and update them?How long should you work your pipeline system to know it's working?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on TwitterPipedriveHubSpotEpisode 225 of TSLGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have fears that hold you back?Most speakers do and here to tell us the five most common fears among speakers is your friend and mine, Eric Rheam.On today's show, we also talk about how to overcome those fears and we remind you that you are not alone on this journey. Get ready to tackle your fears and more on episode 256 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  How do you know if your message matters?Should you be willing to speak for free?Is your message going to evolve over time?How do you become a better speaker and get over self-doubt?How long does it take most speakers to go from amateur to speaking full-time?Why it's important to surround yourself with people who believe in you.How do you battle fear?Why resistance is a sign you are on the right path.And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on TwitterJerry Seinfeld: ComedianGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you make a living speaking your life's story and stand out from other motivational speakers?How do you position yourself and make your story relevant and applicable to the right audiences? The man with the answers to those questions is our guest today, Josh Sundquist.Josh is an incredible speaker with an equally incredible life story, which he shares today along with what separates those speakers who make it from those who don't and the importance of hustle. It's all here on episode 255 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How does he track the data of potential clients and leads?Do you have to have a crazy life story to speak about your life?How can you find your story?What is a requirement to be successful at sharing and speaking your life's story?What is his motto and how does it relate to his speeches?How he has narrowed down his topic to appeal to specific groups.Why should you speak to anyone, anytime and anywhere?Why the job of being a motivational speaker isn't just giving speeches.And so much more! EPISODE RESOURCESJosh Sundquist's web siteJosh Sundquist on YouTubeJosh Sundquist on TwitterJosh's advice for aspiring speakersThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.