The Speaker Lab Podcast

You’ve done the heavy lifting, you’ve put in the sweat equity, and as a result, you have a thriving, growing business. And now you need help! So what’s next?Erick Rheam joined us for Episode 374 to explain three things you must consider when you decide to build out a team. We’ll talk in detail about mapping out your organization, creating margin so you can focus on areas you need to focus on, and even how to interact with vendors.Erick has so much insight to share because he’s worked through each of these challenges personally. He’s sharing his experience, and together we’ll highlight what has helped set us up for success along the path of growing as speakers and entrepreneurs.If you’re wondering when it’s time to take the plunge and call in some backup, then this episode is for you!THE FINER DETAILS OF THIS SHOW:What it means to manage your assetsWhen to fire yourself and make a new hireMaking project-based hiresSetting clear expectationsEmployee compensationWhy the structure will continue to evolveAnalyzing fixed costs and ROIHow to find people to hireAnd so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.Dana Knowles joined The Speaker Lab in April 2021. Her enthusiasm and motivation are unmatched, and she quickly engaged with our coaches and the Elite program. She’s always loved speaking and realizing she might be able to get paid to speak was a game changer. Passionate about sharing her extraordinary story with audiences, Dana shares more about her product that went to market and how that helped launch her speaking career. She also reveals the importance of accountability, networking, and goal setting as she continues to grow her speaking business.Dana has overcome, conquered, and continues to strive for excellence. Her conversation with Maryalice will make you feel “not so alone” in the trenches of stepping out in confidence to grow your speaking business!THE FINER DETAILS OF THIS SHOW:Why coaching and learning from experience mattersFinding the right time to jump all-inWhy you can’t afford to make excusesTaking the leap to make the financial and emotional investmentWhat to do if you’re successfulWhat it means to be a procrastinate-achieverReinventing yourselfAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dorie Clark is the real deal. She’s intentional, professional, experienced, sincere, and she’s passionate about educating others to take action with the future in mind.Having just released her most recent book, The Long Game, Dorie joined The Speaker Lab Podcast to look at what you need to be doing today to build a successful (and sustainable!) tomorrow.In this episode we cover everything from diversified income streams to finding the patience and persistence to give opportunities a chance to gain traction.She’s also giving insight into building meaningful relationships and leveraging archival research to determine what business strategies have led to success for others and could work for you too.THE FINER DETAILS OF THIS SHOW:Pre-pandemic vs. post-pandemic speaking engagementsWhat it looks like to provide a premium in-person experienceWhy it matters to have diversified streams of revenueHow to build meaningful relationshipsWhy being a speaker is a long-term gameResearching what worksWhy the “science of it” mattersAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have to start somewhere right? And we've all been there, trying to build a business, cash is tight, and we need to make ends meet.Erick Rheam, a great friend of TSL, has found incredible success in recent years as his speaking career has taken off. He's about to release his sixth book and year after year he's breaking his own income records. So, how is he doing it?Erick joined us for a deep dive into cash flow management. We're talking about four must-haves when it comes to building a sustainable business with a solid financial foundation.There's no claim here to financial expertise, but you'll see from our conversation that there is a ton of life experience and business success to learn from as you grow your own speaking career!THE FINER DETAILS OF THIS SHOW:The cyclical nature of a speaking careerWhy you need to treat your speaking career like a real businessWhat are money buckets and why do they matter?What it means to "run lean"Why you need a cushion of cashDetermining an ROIEvaluating recurring expensesAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch: author, speaker, marketing extraordinaire, and he’s here for Episode 370 of The Speaker Lab Podcast!John just released his seventh book, The Ultimate Marketing Engine. When it comes to finding expertise on how to use book writing to grow your speaking business, John’s the one to give it. For decades he’s leveraged opportunities that fueled one another and created a growing platform for coaching, consulting, networking, writing and speaking. During our conversation, we cover the process of bringing a book to life, what it can do for your speaking career, and how to know when it's time to start writing.So, if you’re intimidated by the idea of taking on more, but intrigued by what it takes to capitalize on meaningful opportunities, then this episode is for you!THE FINER DETAILS OF THIS SHOW:Expectations for virtual gigsWhy every piece of your business should be connectedEvaluating opportunitiesWhy you should have just a few primary keynotesHow to build a business and a lifestylePricing presentations and book salesUsing your book as a marketing toolSelf-publishing vs. traditional publishingUnderstanding the problem you solveAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharing in the excitement of our student’s success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.Carrie Kerskie has been speaking for over 15 years to consumer groups about identity theft and helping victims of fraud. Through a variety of opportunities, she uncovered a passion for helping people develop their cyber intelligence. With the need to shift her perspective and learn how to land speaking gigs, Carrie found The Speaker Lab and everything changed!She shares about finding her niche, learning to build a pipeline, create meaningful content, and how to tap into the pain points of your audience. Join Maryalice and Carrie for an energetic and encouraging conversation on what it looks like to work through our TSL Elite program!THE FINER DETAILS OF THIS SHOW:What is a cyber IQ?Living in a cyber security culture.Creating perspective with a keynote.How to develop a meaningful workshop.Why we need to change our habits?Coaching during the Elite TSL program.Why finding your niche matters.Working with event planners.And much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He’s refreshingly funny, incredibly honest, and 100% awesome.It wasn’t all fun and games when Mike Goodwin first took the stage, but through hard work, determination, and a gift for making others crack a smile, Mike has made a way for himself as a comedian and speaker.During our conversation Mike shares how he got his start, what led him to comedy, and how he has found success in both! He shares how you can grow from your mistakes and what it looks like to pivot in the moment. He’s got a ton of experience and even more energy for the work he’s doing and the opportunity to help others learn from his journey. You’re going to love our conversation!THE FINER DETAILS OF THIS SHOW:Why your audience needs to smile.Nature vs. Nurture as a speaker.How to adjust to your audience.How many “opportunities for laughter” does your speech need?The art to using comedy in your speaking.How do you know if you’re funny?And much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s so much pressure in the speaking industry to land your big idea.But how do you find it?When do you know if it’s the right one?What if it isn’t?Jeff Goins brings tons of industry experience and “big idea expertise” to the table in this episode.Jeff is demystifying the “idea formula” and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!THE FINER DETAILS OF THIS SHOW:What does it mean to be 80% same and 20% different?Three steps to landing your big idea – but it’s not a formula!Why you must get your idea in front of an audience.Does it matter what your peers are saying?Why should get good at copying other people?When is your big idea, good enough?And much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With over three decades of industry experience, Jane Atkinson of Speaker Launcher is a colleague and friend of our program. We’re so grateful she agreed to join us as a repeat podcast guest to dive into creating contracts!When it comes to navigating the ins and outs of speaking contracts, the process can be overwhelming. Jane breaks down the must-haves, opportunities to be creative, and where we can go the extra mile for our clients. We also discuss the uncertainties in the business and how to build-in opportunities to add value and keep gigs on the calendar despite challenging times!THE FINER DETAILS OF THIS SHOW:The good news - for the speaking industry!Is virtual here to stay?How to create opportunity and build relationshipsWhat are the basic elements of a speaking contract?How to navigate travel (literally and contractually)!Substitute or refund?How to accept paymentThe value of being proactive vs. reactiveAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharing in the excitement of our student's success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.Michelle Onuroah joined TSL in January 2021 and never looked back. As an accomplished author and founder of The Center for Prophetic Listening, Michelle knew she had a message she wanted to share with the world. But how?In this episode, Michelle shares her journey to discovering TSL. She unpacks the work and dedication she prioritized during her time as a student, and how it has propelled her business and opportunity to live out her purpose. She shares how she defined her why, found her ideal audience, and what it takes to get your story to the stage!THE FINER DETAILS OF THIS SHOW:Why become a speaker?How she found her audienceWhy Michelle made the investmentWhy she loves TSLWhat she loves most about her careerHow to get ready for a gigHer best piece of advice for youAnd much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.