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The Speaker Lab Podcast

Latest episodes

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Dec 27, 2022 • 40min

Why Strategy Matters to Build Your Speaking Business with Michael Laidler [Student Highlight]

Sharing in the excitement of our students’ success is a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.This week, Michael Laidler joins us for Episode 426 of The Speaker Lab Podcast to talk about how the evolution of his speaker training led him to take the plunge into professional speaking. Despite his current success, Michael had a rocky introduction to the speaking industry. Along the way, he found The Speaker Lab and quickly learned how to grow and scale his speaking business.During this conversation, Michael unpacks the value of the systems and processes that have made all the difference in the growth of his business. Michael shares practical advice about how to build your skillset, grow your network, effectively prospect, and be intentional about building a sustainable speaking business all while still managing a full time job or business.Here's what you’ll learn from this episode:Why you have to prospect every dayHow to prioritize time managementWhy you need to find your “magic number”Networking to build meaningful relationshipsWhy follow-up mattersYou’re never ready until you get on stageHow to speak the language of your marketAnd so much more!EPISODE RESOURCESMichael Laidler's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 20, 2022 • 44min

How to Find What’s Missing In Your Speaking Business with Julie Solomon

You’ve built a successful speaking business, yet something still seems to be missing. But what could it be?Julie Solomon joins us for Episode 425 of The Speaker Lab podcast to talk about what might be missing from your speaking business. Julie is a master communicator who is passionate about helping others find what’s next and increase their visibility. She’s got her own coaching business committed to helping others discover what they may not see in themselves, and she’s the expert at equipping her clients to level-up and make way for big-time success.Julie’s diverse professional experiences allow her to bring a level of insight that is unmatched. During this episode she takes a deep dive into how speakers can navigate their doubts and fears, why you have to keep running the race, and how to build an unstoppable brand. She’s also examining the value of the niche and why you must accept and embrace what you’re bringing to your people.Here's what you’ll learn from this episode:How to navigate moments of doubts and fearIdentifying your power and purposeWhy you have to keep moving and climbingHow to lead with confidence and embrace where you areWhy the speaker set-up mattersHow to create a connected experience for your communityWhy you should start a podcastAnd so much more!EPISODE RESOURCESJulie Solomon's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 13, 2022 • 52min

Our Best Advice For Growing Your Speaking Business [Coaches Corner]

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?Join Maryalice Goldsmith and Katie Campbell for the ninth episode of our Coaches Corner series! Together, Maryalice and Katie share some of their best advice both for aspiring speakers and industry veterans alike. There are so many moving pieces to building a speaking business and it’s important to follow a process, stay the course, and consider the opportunity before you.Maryalice and Katie take a closer look at the SPEAK framework used in our programs and why this methodology creates a sustainable business-building roadmap. They’re also peeling back the layers of the process and why there’s so much more to it than just booking gigs. It’s about the blueprint, the knowledge, and building a skill set that will serve you through different seasons of your journey. It’s just as much about the process and logistics as it is your vision and mission!Here's what you’ll learn from this episode:The value of the SPEAK frameworkWhy you have to slow down before you speed upThe importance of coaching and benchmarking your progressWhy you have to understand what you’re managingHow to keep sight of you why and impactWhy you need grit to build a speaking businessHow to embrace the process of refining your talkHow to navigate fear and imposter syndrome – it’s normal!And so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 6, 2022 • 38min

How To Create Opportunity from Economic Change with Karl Maier

It’s no secret that uncertain economic times might have speakers wondering if it’s the right season to take the leap and grow their business. This week, TSL student Karl Maier joins the podcast to tackle this great unknown and how to successfully navigate change. Karl draws from his economic expertise to share six steps needed to position a business to get the people and capital you need for success. Karl believes change is good for entrepreneurs and that it's crucial to leverage these times to benefit your business and your impact for others.Karl also talks about his experience with The Speaker Lab and how it’s helped him refine the moving parts of his business and set him up for future success. He’s bringing a fresh perspective to his audiences and reminding speakers of the importance of mindset and thinking outside the box rather than feeling restricted by the economic climate. Karl’s goal is to face the facts, calm the fears, and create a roadmap to move forward even at the most unlikely of times.Here's what you’ll learn from this episode:How to position your expertise to benefit others in this economyHow to give your best to the work you’re doing and the life you’re livingWhy a fresh perspective mattersThree reasons for the current economic chaosThe value (and leverage) in the referral gameWhy it’s time for critical innovationAnd so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 29, 2022 • 38min

How to Use Data to Get Booked and Paid to Speak with Arel Moodie

It’s one thing to be successful on stage, but it’s another to build a solid pipeline that builds sustainable growth for your speaking business. For Episode 422 of The Speaker Lab Podcast we’re welcoming Arel Moodie to talk about how you can use data to build a sustainable speaking business.Arel talks about the changes in the industry over the last few years, the durability of the speaking industry, and the importance of being ready to pivot when needed. He's a mission to help speakers use data to get booked and paid to speak, and he's developed a tool he’s developed which is a total game changer for speakers in any season of building their business. Arel’s method helps speakers prove to decision makers and event planners that they are actually good at what they do and why they would be a valuable asset to their event.Here's what you’ll learn from this episode:How Arel discovered the speaking industry and desire to build his own businessThe evolution of the leap from student to corporate audiencesWhy you have to find a verticalHow to do a self-showcaseWhy data matters so muchHow to generate leads and who will do it bestAnd so much more!EPISODE RESOURCESArel's WebsiteTalkadotGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 22, 2022 • 44min

How to Navigate Transitions In Your Speaking Business with Amy Fuentes

Sharing in the excitement of our students’ success is a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.On Episode 421, we're joined by Amy Fuentes, an incredible TSL student who is taking the stage by storm with a passion for empowering women to find their voice, change their stories, and become their own heroes in all aspects of their lives. Amy sat down with Maryalice to share her personal journey to the stage, including how she found her way to The Speaker Lab and why she is so committed to helping women “transition through transitions” with purpose. Amy shares practical insights on how to really seize the moment, embrace change, and navigate the most challenging of times that become defining moments.Whether you’re finding yourself amidst a transition or contemplating life-changing decisions that will provide new direction, Amy’s advice will challenge and inspire you to embrace the process!Here's what you’ll learn from this episode:Why transitions are hard, but matterWhy “ice cream” is part of the processThe emotional attachment of thoughtsHow to use your time differentlyWhy the first step is the hardestThe nuts and bolts of building your businessWhy you have to invest in yourselfWhy you need a mentorAnd so much more!EPISODE RESOURCESAmy's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 15, 2022 • 41min

This One Mistake is Costing You Thousands [Coaches Corner]

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?This week, Director of Student Success Maryalice Goldsmith and Coach Jeremy Rochford are revealing the one mistake that is costing you thousands in your speaking business and what you need to do about it! So, what is it you might ask? The greatest mistake is when speakers are not clear on the problem they solve and how it helps their audience. Jeremy Rochford is sharing his personal story of finding success on the stage and how he discovered what his audience wanted and needed. He’s got first-hand experience and so much insight as a coach to share on the game-changing strategy that will make all the difference.As speakers we want to inspire and impact – and we want you to do that too! But there must be clarity and intentionality in building a message that clearly solves a problem and offers direction to your listeners. Jeremy and Maryalice are bringing light to the simple truths that will impact your speaking business the most, and the opportunity you have to make an impact while building a successful business.Here's what you’ll learn from this episode:The vehicle vs. destination balanceWhy you won’t solve all your audiences’ problemsHow to help your audience take the next best stepWhy you have to slow down to speed upHow to find your niche and stick to itWhy you build expertise through lived experienceWhy coaching matters for the processAnd so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 8, 2022 • 34min

How to Build a Dream Team for Speaking Success with Veronica Romney

When it comes to building a successful and sustainable speaking business, so much of what really matters doesn’t happen on the stage. Veronica Romney, the Dream Team Architect, joins us for Episode 419 of The Speaker Lab Podcast to peel back the layers of scaling a business and taking it to the next level. As a fractional chief of staff for several businesses, Veronica helps take seven-figure companies to eight all while addressing their core functions and leadership.Veronica addresses direct ROI vs. the value an individual can bring to your team and unpacks the mystery of when to bring on additional team members and how to do it effectively. She also takes a deep dive into the challenge that speakers face when it comes to the “leaky” mechanics that often exist behind the stage. She shares the options that exist for speakers to create opportunities for success, how to package the value they offer, and why it’s important to build a team that can market your zone of genius. Veronica offers endless insight, and this conversation is packed with growth-mindset strategies that will stretch your understanding of building a business.Here's what you’ll learn from this episode:The bakery vs. the bakerThree core functions of a businessWhy marketing mattersHow to develop a leadership shed listLag vs. lead measuresWhy the absence of effectiveness creates more workThe function of a cash reserveHow to take referrals when building a teamThe value of looking within to build-up talentAnd so much more!EPISODE RESOURCESVeronica Romney's WebsiteExecutive Dream Team GuideGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 1, 2022 • 42min

How Positive Communication Can Change Everything with Marcene Sonnek [Student Highlight]

Sharing in the excitement of our students' success is a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.On Episode 418, Marcene Sonnek joins us Maryalice to share her journey to the stage. Marcene is on a mission to help others embrace positive communication to increase work satisfaction and improve their professional environments. She came to The Speaker Lab as a brand new speaker, but quickly channeled her life experience to become an effective and powerful communicator.During this conversation, Marcene shared how her personal experiences translated into her opportunity to make an impact in corporate settings. She unpacks the impact of mindset, perspective, mission, and listening. Marcene’s unique experience and the fact that she’s newer to the industry make this conversation especially impactful for those who are just getting started and are eager to make a difference while building a sustainable speaking business. She’s got a special keynote, her own book, and so much encouragement to share!Here's what you’ll learn from this episode:Demonstrating positivity and creating an intentional atmosphereNavigating the sweet (and sour) nature of lemons in lifeEmbracing the mindset of how everyone can winThe power to make communication positiveWhy you have to develop your pipeline and content calendarThe value of networking and building a communityHow The Speaker Lab transformed her approach to building a businessAnd much more!EPISODE RESOURCESMarcene Sonnek's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 25, 2022 • 32min

How to Build an Unstoppable Brand with Chris Ducker

Chris Ducker is an entrepreneur extraordinaire who has coined the term “Youprenuer” and is on a mission to help others build successful personal brands that build thriving businesses. His wealth of experience and knowledge make him an expert in brand development, and for Episode 417 of The Speaker Lab Podcast he’s back to give us the inside scoop.Chris shares insights on building reputation, finding a solid network, building a team around you, and why mindset always matters. We’ll also discuss the risk of burnout, how to prioritize while trying to grow, and what it looks like to build something that wholeheartedly represents you. Chris has a passion for coming alongside others who are ready to level-up and take the leap into building something that can stand the test of time.Join us for a candid conversation on the sales and marketing side of finding success in your niche of the speaking industry. Chris shares what has worked for him, what didn’t, and how you can use his experience to build an unstoppable personal brand.Here's what you’ll learn from this episode:How to balance the grind of building a brand and living out your passionWhy your reputation matters when you’re building a brandWhy you must do a gut checkHow to find your focus and when it’s okay to shiftWhy your “yes” is a commodityHow the pandemic shaped building a brand for the futureAnd much more!Episode Resources:Chris Ducker's WebsiteThe Elevated Entrepreneur ExperienceGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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