The Speaker Lab Podcast

How to Prepare a Killer Talk with Shane Sams

6 snips
May 23, 2023
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ANECDOTE

From Teacher To Entrepreneurial Speaker

  • Shane left teaching after a boss refused him time to check on his son, which sparked his move to entrepreneurship.
  • That catalyst led to podcasting, courses, and eventually a speaking career that multiplied his business growth.
INSIGHT

Speaking As A Sales Funnel

  • Speaking functions as a sales funnel: big-stage keynotes motivate and drive attendees into deeper, paid seminars.
  • Seminars then teach in depth and convert attendees into customers for courses and coaching.
ADVICE

Pixar Framework For Keynotes

  • Structure a keynote as a clear narrative with a beginning, middle and end before adding jokes.
  • Use a simple
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