The Profluence Pod 🌐

Andrew Petcash
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Feb 19, 2025 • 28min

#205: Ruben Amaro Jr. - From MLB to Sluggball: Reinventing Baseball for a New Era

A Baseball Life: Player, GM, Coach, and InnovatorFew people have seen the game of baseball from as many angles as Ruben Amaro Jr.—big league player, general manager, coach, and now, co-founder of Sluggball, a brand-new take on the sport he’s dedicated his life to.Baseball runs deep in Amaro’s family. His father, Ruben Amaro Sr., was a major leaguer, coach, and scout. After playing eight seasons in MLB, Amaro Jr. transitioned into front-office leadership, becoming GM of the Philadelphia Phillies, where he played a key role in their 2008 World Series championship and led them to another World Series appearance in 2009. He later moved into coaching with the Red Sox and Mets before stepping into broadcasting with NBC Sports and MLB Network.Now, Amaro is launching Sluggball, a 4-vs-4 situational hitting challenge that removes running and fielding, putting the focus squarely on strategy, precision, and power. With games set to debut in minor league stadiums across multiple states, Sluggball is designed to keep the competitive spirit alive for baseball fans and former players alike.In this episode, we dive into Amaro’s incredible baseball journey, the evolution of the game, and how Sluggball is introducing a fresh way to experience America’s pastime.Chapters:(01:27) - Ruben Amaro Jr.'s Baseball Journey(04:26) - The Evolution of Baseball and Its Challenges(06:36) - Introducing Sluggball: A New Baseball Experience(13:13) - How to Get Involved with Sluggball(15:11) - Technology Integrated with Sluggball(18:54) - Event Structures and Spectator Experience(22:03) - Future Aspirations and Community EngagementRuben Amaro Jr.: 🏠 Sluggball Website:https://playsluggball.com💼 LinkedIn: https://www.linkedin.com/in/ruben-amaro-jr-1a975b196/Scott Garber: 🏠 Website:https://profluence.com💼 LinkedIn:https://www.linkedin.com/in/sgarber40/🎧 Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Feb 17, 2025 • 36min

#204: Alex Van Alen & John Pruellaget - FlingGolf is Making Golf More Fun & Accessible

FlingGolf is transforming golf—making it more active, more fun, and more accessible. Instead of using traditional golf clubs, players use the New Swarm FlingStick to hurl the ball, shaping every shot from tee to hole. The best part? You can play on any golf course, and over 2,000 courses in 37 countries have already embraced it.The sport was created by Alex Van Alen, Founder & CEO of New Swarm Sports, who has spent his career promoting outdoor recreation and innovative sports experiences. His mission is to bring new energy to the game of golf and make it more inclusive.Joining him is John Pruellage, President of New Swarm Sports, a seasoned entrepreneur with experience in business development and scaling startups. Formerly a CFO at Navic Networks (acquired by Microsoft) and Founder at Integral Reach (acquired by Tivo), John is now helping to expand FlingGolf worldwide—turning it into a competitive sport with its own league, community, and business model.Chapters:(01:50) - The Origin Story of FlingGolf(06:00) - Building the Community and League(09:29) - Developing Talent and Competition(14:23) - Creating a Competitive Experience(17:28) - The Culture and Attire of FlingGolf(19:44) - Betting and Engagement in FlingGolf(21:49) - FlingGolf Business Model(28:53) - Challenges and Growth as a Founder(33:35) - Future Plans for the LeagueAlex Van Alen & John Pruellage: 🏠 Website:⁠ https://flinggolf.com⁠💼 LinkedIn: ⁠https://www.linkedin.com/in/john-pruellage-43453b38/⁠⁠https://www.linkedin.com/in/alexander-van-alen-40138410/⁠⁠Scott Garber: 🏠 Website:⁠ https://profluence.com⁠💼 LinkedIn:⁠ https://www.linkedin.com/in/sgarber40/⁠🎧 Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Feb 12, 2025 • 27min

#203: Jason Syversen - Founder of Sportsvisio | The Future of Sports Analytics with SportsVisio

At SportsVisio, we are a team of passionate AI-driven software engineers and sports enthusiasts committed to transforming the way athletes and coaches engage with game data. Our technology makes pro-level stat tracking and highlight generation accessible without the need for expensive hardware or complex setups.Founded by Jason Syversen, a tech entrepreneur, investor, and former DARPA program manager, SportsVisio is at the forefront of AI-powered sports analytics. With a background in cybersecurity, AI, and scaling startups, Jason is leading the charge in bringing cutting-edge AI technology to sports tracking and performance analysis.As the sports analytics market surges toward $4.6 billion by 2025, AI is playing a major role in automated coaching, recruiting, and player development. SportsVisio is leading this transformation, providing athletes, coaches, and teams with instant, data-driven insights to elevate their game.Chapters:(00:40) - Update Progress from Our Last Conversation02:52) - Evolution of SportsVisio and AI Tech(05:38) - Expanding into Volleyball: Strategy and Demand(08:38) - Sales Strategy and Market Relationships(11:33) - Building Relationships and Networking in Sports Tech(14:16) - Fundraising Strategies and Investor Relations(17:17) - Key Elements of a Successful Pitch(20:04) - Current Trends in Sports Tech(23:01) - Future Plans and Balancing FocusJason Syversen:🏠 Website:⁠ https://www.sportsvisio.com/💼 LinkedIn: https://www.linkedin.com/in/jsyversen/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/🎧 Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Feb 10, 2025 • 29min

#202: Joe Dunnigan - Founder & CEO, Alt Sports Data| Transforming Alternative Sports Betting Through Data & Technology

ALT Sports Data was founded in 2021 to revolutionize alternative sports betting through exclusive data rights, AI-driven trading models, and cutting-edge analytics. As CEO and Founder, Joe Dunnigan leads the company’s mission to provide sportsbooks with new betting markets while unlocking engagement, revenue, and fan growth for emerging sports leagues.ALT Sports Data is tackling the supply and demand challenges that have limited profitability in the sports betting industry. By leveraging proprietary software, league partnerships, and a growing database of alternative sports, the company is creating new betting opportunities and tapping into an audience of over 83 million potential bettors in the U.S. and more than 1 billion globally.Joe’s leadership draws from years of experience in corporate strategy, marketing, and the betting industry. His work is reshaping how sports properties and sportsbooks collaborate, offering fresh insights into data-driven decision-making, fan engagement, and the future of sports wagering.Chapters:(00:26) - The Genesis of ALT Sports Data(02:39) - The Demand for Alternative Sports Betting(04:25) - The Tech Stack Behind Sports Betting(06:59) - Future Trends in Sports Betting(08:50) - Emerging Sports and Market Opportunities(11:23) - Balancing New and Derivative Sports(13:39) - Affiliate Marketing in Sports Betting(15:37) - Lessons from Corporate to Startup(17:17) - Global Perspective on Sports Betting(19:00) - Leveraging Data Across Sports(21:25) - The Role of AI in Sports Data(24:07) - Targeting New Sports Leagues(25:58) - Structuring Partnerships with LeaguesJoe Dunnigan:🏠 Website: https://altsportsdata.com💼 LinkedIn:https://www.linkedin.com/in/joedunnigan/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/🎧 Thanks for listening! Hit the “follow” button to stay updated on new podcasts
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Feb 5, 2025 • 36min

#201: Pete Nakos - College Sports Business Reporter covering NIL at On3 | The Business of College Sports & NIL

Pete Nakos is a leading College Sports Business Reporter at On3 Sports, where he covers the evolving landscape of NIL, the transfer portal, and private equity's impact on college athletics. On3 is a premier sports media and technology company dedicated to delivering trusted news, analysis, and data across youth, high school, and college sports. Since its launch in 2021, On3 has played a crucial role in educating fans, athletes, schools, and brands about the rapidly changing world of NIL and college athletics. With years of experience covering college sports, Pete has developed a deep understanding of how NIL is reshaping the industry. He closely follows the power shifts in recruiting, the financial incentives driving decisions, and the role of private equity in shaping the future of college athletics. His insights help athletes, coaches, and industry leaders navigate this complex and ever-changing landscape. Chapters: (00:26) - Introduction to College Sports and NIL (02:55) - Evolution of College Sports from 2019 to 2025 (05:40) - Navigating the Transfer Portal and NIL Deals (08:34) - Key Stakeholders in College Sports (11:09) - Challenges in the Current College Sports Landscape (14:07) - Predictions and Insights(16:54) - The Future of College Sports and Player Eligibility (19:48) - The Impact of Private Equity on NIL (22:46) - The Role of Education in College Athletics (28:28) - Advice for Aspiring Sports Media Professionals Pete Nakos: 💼 On3 Sports: https://www.on3.com 💼 LinkedIn: https://www.linkedin.com/in/pete-nakos-542a16107/ Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 
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Feb 3, 2025 • 23min

#200: David Shapiro: President, North America at Pixellot | Transforming Sports with Automated Production

The Future of Sports Coverage is Here! Today's guest is David Shapiro, and we’re diving into how Pixellot has become the biggest sports production platform in the world! 🏟️ 40,000+ venues 📺 1.3 million games streamed per year 🔥 5,000 games produced simultaneously—all powered by AI! David Shapiro has spent nearly two decades shaping the youth sports industry. He was the CEO of Steel Sports and played a key role at Positive Coaching Alliance. Now, as President of U.S. Youth Division and Head of U.S. Sales at Pixellot, he is leading the charge in transforming how youth sports are captured, shared, and experienced. Pixellot uses AI-driven multi-camera systems to bring professional-grade video to youth sports. The company is making high-quality sports coverage more accessible, empowering teams, families, and coaches.From youth leagues to the pros, Pixellot is redefining sports broadcasting with cutting-edge automation. You don’t want to miss this one! Chapters: (01:09) - Introduction to Pixellot and David’s Story (02:44) - The Integration of Sports and Technology (05:45) - Understanding Automated Sports Production (08:09) - Trends in Video Capture and AI in Sports (11:02) - Emerging Sports and Market Opportunities (14:03) - Health, Wellness, and Player Analytics (16:44) - The Role of Video in Coaching and Player Development (19:40) - Future Innovations and Partnerships at Pixellot David Shapiro 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/davidnshapiro/ Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/ Thanks for listening! Hit the “subscribe” button to stay updated on new podcasts.
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Jan 29, 2025 • 45min

#199: Charles Allen – CEO of INTENNSE | From $4M to the Future

INTENNSE is redefining professional team tennis with a fresh approach to competition, player engagement, and expansion. With $4M already secured and plans for a Friends & Family round and a formal raise in 2025, CEO Charles Allen is building a sustainable, fan-first league backed by strategic partnerships and smart capital allocation. Charles’ journey is anything but conventional. From studying theater and political science to co-founding a groundbreaking B2B tech company and pioneering data standards in tennis, his career has spanned industries. His latest venture, INTENNSE, blends innovation, technology, and a deep passion for the sport. In this episode, Charles dives into his entrepreneurial journey, the challenges and opportunities in tennis, and how his unconventional background has shaped INTENNSE’s vision. He shares insights on industry trends, strategic fundraising, and what it takes to build a fan-first sports league. Tune in for a fascinating discussion on innovation, technology, and the future of professional tennis. Chapters: (01:41) - Launching a Professional Team Tennis League (03:20) - Identifying Issues in Tennis (08:53) - Innovative Engagement Model for Tennis (13:06) - Building Community and Player Engagement (17:40) - Fundraising and Strategic Partnerships (24:39) - Navigating Capital and Smart Money (27:40) - Corporate Social Responsibility in Sports (30:28) - Strategic City Selection and Expansion Plans (32:45) - Player Wellness and Safety in New Leagues (35:30) - Building a Fan Base and Revenue Streams Charles Allen 💼 LinkedIn: https://www.linkedin.com/in/charlesaallen/ 🏠 Website: https://intennse.com/ Andrew Petcash & Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ https://www.linkedin.com/in/sgarber40/ Enjoyed this discussion? Join Profluence today - the go-to hub for builders in sports: https://community.profluence.com/
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Jan 27, 2025 • 32min

#198: Maxx Lepselter - President of Maxx MGMT | Empowering Athletes Beyond the Field

Maxx MGMT, founded in 2018, is a boutique agency disrupting the athlete representation industry by offering tailored, off-the-field management services. From endorsements and marketing to lifestyle and business opportunities, Maxx MGMT connects its clients with global brands while helping them explore equity deals, real estate, and diversified partnerships. The agency’s mission is to provide 24/7 representation with a personable approach, empowering athletes to reach their full potential beyond the game. Maxx Lepselter, the founder and president of Maxx MGMT, created the agency to address the shortcomings of traditional representation. Inspired by his father’s legacy and his deep understanding of the sports and entertainment industries, Maxx has built a reputation for integrity, innovation, and excellence. His focus on personalized client relationships and his ability to navigate the evolving sports marketing landscape have positioned Maxx MGMT as a trusted name in the industry. In this episode, Maxx dives into his entrepreneurial journey, the rise of equity opportunities for athletes, and the trends shaping brand collaborations. He shares how Maxx MGMT has remained boutique while managing high-profile clients and global partnerships. Tune in for insights into the agency’s approach and advice for aspiring agents aiming to make a difference in sports management. Chapters:(02:42) - The Founding of Maxx MGMT(05:25) - Navigating the Changing Sports Landscape(08:33) - Trends in Athlete Marketing and Brand Collaborations(11:10) - The Rise of Equity Opportunities for Athletes(14:10) - Developing Talent in a New Era(16:49) - Building Relationships in the Brand Ecosystem(19:33) - The Future of Maxx MGMT and Advice for Aspiring Agents Maxx Lepselter 💼 LinkedIn: https://www.linkedin.com/in/maxx-lepselter-9ba82998/ 🏠 Website: https://www.maxxmgmt.co/ Scott Garber: 🏠 Website: https://profluence.com💼 LinkedIn: https://www.linkedin.com/in/sgarber40/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Jan 22, 2025 • 48min

#197: Multi-Club Ownership Panel - Insights from Industry Leaders

This month’s panel explored the evolving trend of multi-club ownership in sports—a transformative model shaping the future of sports investments. The discussion delved into opportunities, challenges, and strategic insights in this dynamic space. Key topics included the rise of alternative leagues, the influence of celebrities in ownership, real estate and stadium development, and sustainability in sports investments. The panel featured insights from: Brett Johnson, Founder & CEO of Benevolent Capital, a leader in sports investments. Sandford Loudon, Partner at Oakvale Capital LLP, an expert in investment banking and sports advisory. The discussion offered valuable perspectives on the current landscape and the future of sports ownership strategies. Chapters: (02:52) Brett Johnson's Journey in Soccer Ownership (05:31) Sandford Loudon's Insights on Investment Banking in Sports (08:14) The Rise of Alternative Leagues and Their Appeal (11:18) The Role of Celebrities in Sports Ownership (14:03) Real Estate and Stadium Development in Sports (16:44) The Multi-Club Ownership Model: Opportunities and Challenges (19:47) The Future of USL and Player Development (28:43) Investing in Women's Football (33:14) Sustainability in Sports Investments (38:22) Minority Stakes in Sports Teams (42:37) Future Opportunities in Sports Investment Connect with the Panelists: Brett Johnson: https://www.linkedin.com/in/brett-m-johnson-70b148/ Sandford Loudon:https://www.linkedin.com/in/sandford-loudon-frsa-4925a621/ Hosts: Andrew Petcash & Scott Garber: 🏠 Website:⁠ https://profluence.com⁠ 🐣 Twitter:⁠ https://twitter.com/andrewpetcash⁠ 💼 LinkedIn:⁠ https://www.linkedin.com/in/andrewpetcash/⁠ https://www.linkedin.com/in/sgarber40/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Jan 20, 2025 • 32min

#196: Sean Flaherty - CEO of Playeasy | Revolutionizing Sports Tourism

Founded in 2018 to streamline the connection between sports events and host venues, Playeasy has grown into the leading sports tourism platform in the United States. Today, it connects over 300 cities, 14,000 sports facilities, 5,000 sports events, 20,000 restaurants and attractions, and 13,000 hotels. Playeasy supports destinations, event operators, and visitors at every stage of the sports tourism life cycle—from event venue selection and visitor experiences to post-event economic impact reporting. By leveraging cutting-edge technology and AI, Playeasy is transforming how cities engage with travelers and redefining the sports tourism experience. Chapters: (01:04) - Sean’s Journey: From Football Player to Co-Founder of Playeasy (04:36) - Navigating Business Challenges During COVID (09:07) - The Evolution of Playeasy’s Business Model (13:59) - Understanding Sports Tourism and Its Economic Impact (18:55) - Leveraging AI for Enhanced Visitor Experiences (23:31) - Building Trust and Adoption in Technology (28:06) - Future Aspirations for Community Engagement Sean Flaherty 🏠 Website: https://www.playeasy.com 💼 LinkedIn: https://www.linkedin.com/in/sean-flaherty-2481044b/ Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/ Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

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