#212: Keith Stein, Founder of Women’s Pro Baseball League - Pioneering Women’s Baseball

Keith Stein, CEO of the Toronto Maple Leafs Baseball team, is making waves in sports by spearheading the return of professional women’s baseball — the first league of its kind in North America since the 1950s. The Women’s Pro Baseball League (WPBL) is set to debut in 2025, with six teams playing in intimate ballparks and plans for a national broadcast deal.Keith’s journey into baseball was inspired by his collaboration with Justine Siegal, a trailblazer in the sport and the first woman to pitch to an MLB team and coach a professional men's team. Together, they’re driving a movement to create a long-overdue platform for women in baseball.The WPBL has already attracted over 800 of the world’s best players, drawing media coverage from CBS, The New York Times, and even Saturday Night Live — a testament to the league’s cultural impact and momentum.

Chapters: 1:13 - The Vision Behind the League

3:50 - Understanding the Game Structure

7:09 - Business Insights and Experiences

10:53 - Ownership Models and Strategies

16:12 - Real Estate and Infrastructure Needs

18:29 - Leveraging Celebrity Influence

22:12 - Compensation and Player Opportunities

24:49 - Personal Growth and Learning

Keith Stein:

Website: https://www.womensprobaseballleague.com/Instagram: https://www.instagram.com/womensprobaseballleague/

Scott Garber

Website: https://profluence.com

LinkedIn: https://www.linkedin.com/in/sgarber40/