The Profluence Pod 🌐

Brian Fagan is the founder of Oncoor Sports, a marketing agency for athletes, collectives, and brands. In 2021, it was acquired by a Utah-based group to help integrate NIL. Oncoor currently has over 100 athletes, 50 brands, and 42 universities in its portfolio. Brian Fagan also serves as the Head of Sales at the Playbook app, a creator platform for athletes, coaches, and fitness influencers. Chapters: (00:00) Introduction (02:45) State of the creator economy (06:05) Oncoor Sports and the Playbook App (08:30) Advice for founders, entrepreneurs, and salesmen (10:40) Explanation of NIL collectives (18:20) Mental health and athletes (20:40) Power of the BYU community (23:15) Taysom Hill as a football player and businessman (25:05) Rise of athlete entrepreneurs (28:00) Operating model in college sports (30:10) Where sports are headed . Brian Fagan links: Twitter: https://twitter.com/bdfagan LinkedIn: https://www.linkedin.com/in/briandfagan/ Website: https://www.oncoormarketing.com/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

(00:30) Feel good stories Sport Clips Haircuts held an event where they also donated $1.5M toward veterans' scholarships. NBA forward Kyle Kuzma is donating $1 million to the YMCA in his hometown of Flint, Michigan. The Green Bay Packers are donating $100,000 to provide 80 Automatic External Defibrillators (AEDs) to schools in Wisconsin. (02:05) - Business of Athletes/Sports Olympic gold medal-winning sprinter Usain Bolt is missing more than $12.7 million from an account with a Jamaican private investment firm. Harris Blitzer Sports and Entertainment announced that it has purchased a major stake in Ripken Baseball. Deal Box is launching a $125M venture arm, where they will look at “FunTech”, which includes action sports. LIV Golf has finally found a home on American TV after striking a deal with the CW Network. The Tennis Channel has deepened its partnership with Major League Pickleball and will now air the league's semifinal and finals. Sports-focused NFT company Candy Digital announced a Series A extension funding round following reports Fanatics was selling of its 60% stake in Candy Digital. EP Golf Ventures has invested in Sensible Weather, a climate risk technology company that has a partnership with the PGA. Courtside Ventures has completed a $100M sports fund, their 3rd which includes athletes investors such as Larry Fitzgerald and Shaquille O’Neal. (07:15) - Name, Image, and Likeness Curastory is partnering with Tempus Ex Machina to allow Pac-12 players to post content on their social media platforms and earn 50% of the ad revenue they generate. Penn State’s NIL collective, Success With Honor, has secured contracts with at least 1 athlete from all 31 varsity sports teams. The College Athlete Protection Act was presented in California, which would require the state's college sports programs to share revenue with their athletes.

Cole Peterson is one of the youngest coaches/directors in all of Division 1 FBS football. At only 24 years old, he recently got hired by Trent Dilfer at the University of Alabama Birmingham (UAB). In this conversation, we talk about the business of college football, the rise of athlete entrepreneurs, the difficulties coaches are facing with NIL, and what life is like as a college football coach. Chapters: (00:00) Introduction (03:00) Rise of UAB football over the last 10 years (05:30) Importance of facilities in college sports (07:00) NIL’s impact on college coaching (11:10) Trent Dilfer the coach, player, and media personality (15:00) Gaining extra media attention in college sports (17:05) Importance of Operations in football (20:15) Business of college football (budgets, etc) (23:55) Minnesota Vikings Brian O’Neill story (28:30) Difference between college and NFL coaching . Cole Peterson links: Twitter: https://twitter.com/Cole1Peterson LinkedIn: https://www.linkedin.com/in/cole-peterson-0817141a6/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Paul Anton is building Huupe, the world’s first smart basketball hoop - merging technology, gaming, and sports training. Prior to Huupe, Anton built two companies (1 of which was acquired). Huupe recently raised $5M including investments from several NBA players such as Trevor Booker and Thaddeus Young. Chapters: (00:00) Introduction (02:17) Paul Anton’s entrepreneur journey (03:50) Why a smart basketball hoop? (06:10) $3B basketball backboard market (08:25) Creating a buzz with $0 in marketing (11:05) China’s growing suburbs and basketball market (13:58) Getting investors (including NBA players) (15:30) Future of basketball (17:10) What it takes to make a smart basketball hoop (18:50) AI x sports (21:10) Recruiting + NIL using Huupe . Paul Anton links: Twitter: https://twitter.com/manyyearstime LinkedIn: https://www.linkedin.com/in/paul-anton-384b0799/ Website: https://huupe.com/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

(0:40) - Feel good stories Florida State offensive lineman Dillan Gibbons has raised over $500,000 through NIL for his charity "Big Man, Big Heart." Damar Hamlin’s charity hits $8.8M in donations. (2:10) - Business of Athletes Michael Phelps, Odell Beckham Jr, Jeremy Lin, & more invest in Major League Pickleball (MLP). Alex Rodriguez has exercised his option alongside Marc Lore to buy a second 20% stake in the Minnesota Timberwolves and Lynx. Blake Griffin, Joe Burrow, Khris Middleton, Kemba Walker, Anders Lee, and 20+ pro athletes are buying $5M in Iowa farmland. Patrick Mahomes has acquired an ownership stake in the women’s soccer team, Kansas City Current. WNBA star Lisa Leslie has joined the ownership team at Jelenew, a women’s cycling brand. (5:45) - Name, Image, and Likeness Tiger Woods's son, Charlie Woods, will not be eligible for NIL money under Florida law should he attend high school there (currently in 8th grade). NIL Collectives, such as at Michigan, are raising funds to help pay athletes to return to their schools. NC State cornerback, Shyheim Battle, became the first athlete to ever sign an equity deal with Obsesh, an all-in-one athlete engagement platform. Florida’s $13 million NIL deal with 5-star football recruit Jaden Rashada may head to the courtroom. (09:35) - Future of Sports 32 Equity, the NFL’s venture fund, invested in upstart apparel and footwear brand NOBULL. The Professional Triathletes Organisation (PTO) has completed a $30 million Series B funding round led by Divergent Investments. Runna, a coaching app for runners, has raised $2.3M in funding. East Asia Super League (EASL) has secured US$40 million in its Series C fundraising round. Clive Mayhew has invested $1.2 million to launch Play Today, a web3 golf company. Teamworks, a sports management SaaS, has acquired 4 new companies: Smartabase, Retain, Grafted, and NextPlay.

Steven Farag is building Campus Ink, a merch platform at the center of NIL and college athletics. In 2022, Campus Ink raised several million dollars (including an investment from Mark Cuban) and scaled to over 30 employees and 13 Universities. Chapters: (00:00) Introduction (01:30) From creating merch to building Campus Ink (02:35) How Steven got Mark Cuban to invest (04:40) Experience being on the show “My First Million” (06:30) Hardest thing about the apparel business (09:20) NIL and his experience with making athletes money (14:50) How Universities are handling NIL (18:25) Myths in NIL and college sports (20:00) Entrepreneurship through NIL (24:45) Collectives and paying college athletes (27:25) Initiatives for Campus Ink over the next year (29:00) Where is the sports market headed in 2023 . Steven Farag links: Twitter: https://twitter.com/stevenfarag LinkedIn: https://www.linkedin.com/in/faragsteven/ Website: https://campus.ink/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Porter Grieve is building Mercury, a collegiate fan experience platform built on the bedrock of blockchain technology that uses athlete-driven media as its main marketing tool.  Prior to Mercury, Grieve spent several years at the soccer club, AS Roma. Chapters: (00:00) Introduction (03:20) Creating fan experiences and Mercury’s agenda (07:10) Merging the worlds of Web2 and Web3 (09:30) Where is blockchain technology headed? (13:10) Communicating innovative tech to athletic departments (15:00) Building a media company first, paid products second (17:25) The power of owned media and AS Roma’s tricks (22:30) Where is NIL headed over the next 5 years? (25:30) How Porter raised $7.5M in a bad market (28:35) Sports Tech trends over the next year Porter Grieve links: Twitter: https://twitter.com/portergrieve LinkedIn: https://www.linkedin.com/in/porter-g-9a4b8374/ Website: https://teammercury.io/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Ryan Girardot is an exited founder now building in the youth basketball space. Cerebro Sports is a Mark Cuban company using data analytics to provide deep insights for the main entities in sports. . Chapters: (00:00) Introduction (03:00) Basketball data analytics & Cerebro Sports (06:25) How he got Mark Cuban to invest (08:35) Growth since Mark Cuban joined (11:00) How to reach customers in youth sports (14:50) Pro players that went unnoticed because of no data (20:05) Applying their C-RAM score to all sports (23:15) Using subject matter experts to grow a business (26:05) Why Ryan believes in having many co-founders (28:50) Where sports are headed in the future . Ryan Girardot links: Twitter: https://twitter.com/rmgbuilds LinkedIn: https://www.linkedin.com/in/ryan-girardot/ Website: https://www.cerebrosports.com/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Jacob Turner was the 9th pick in the 2009 MLB draft and played professional baseball for over a decade.  He is now building JL Strategic Wealth, a financial management firm for high-net-worth entrepreneurs and athletes. They work with several notable clients including MLB all-stars who made over 9 figures in earnings.  In this podcast, we talk about the business side of being an athlete, some cool stories from his playing days, why everyone should be posting content, and why the tax code is literally built for ownership to create wealth.  . Chapters: (00:00) Introduction (02:00) Signing a $5.5M contract at 18 years old (03:50) How’s he helping younger athletes today (05:45) Traps to avoid when you fall into money + NIL (09:05) His worst purchase as an athlete (10:40) The rise of athletes as business moguls (14:40) His biggest regret + advice on how we can ALL avoid it (16:45) Every business is a media business (content arbitrage) (21:00) Athletes as investors + why everyone should own equity (24:25) Where sports are headed in the future . Jacob Turner links: Twitter: https://twitter.com/TheSuddenWealth LinkedIn: https://www.linkedin.com/in/thesuddenwealth/ Website: https://jlswealth.com/our-team/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Roy Daneman is a repeat entrepreneur who is now building an AI-infused sports training equipment company, Strikeco. In this podcast, we talk about AI, why now is the time to build in sports, esports vs physical sports, Israel's success in sports technology, and his family's relationship with one of the greatest soccer players of all time...Diego Maradona.  Chapters: (00:00) Introduction (02:05) Why is Israel a top sports tech region in the world? (04:40) Where sports technology is headed over the next 5 years (05:30) Artificial Intelligence’s influence on sports (06:40) Virtual "Coaching" in athletics (and the mirror analogy) (09:15) Could esports overtake physical sports? (12:15) Will trainers/coaches become fully digital over time? (14:30) Relationship with Argentinan soccer legend Diego Maradona (20:55) Star players like Lionel Messi and their influence on business (24:20) Sports tech is what fitness was 3 years ago . Roy Daneman links: LinkedIn: https://www.linkedin.com/in/roydaneman/ Website: https://strikeco.io/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!