

The Profluence Pod π
Andrew Petcash
Insightful convos with the founders, operators, and investors transforming the future of sports.
Episodes
Mentioned books

Jun 6, 2023 β’ 34min
#49: Thad Young - NBA Player, Founder Reform Ventures
Thaddeus Young was drafted 12th in the 2007 NBA Draft out of Georgia Tech and has made $140 million playing for the 76ers, Timberwolves, Nets, Pacers, Bulls, Spurs, and Raptors.
Thad is a 17-year NBA veteran with a massive 300+ portfolio at Reform Ventures, his holding entity of mostly private companies and real estate.
One of the most underrated businessmen in the entire NBA, this was a great conversation on how Thaddeus Young is crushing it off the court.
Chapters:
(01:55) 17-year NBA career
(03:50) Preparing his kids for success on & off the court
(07:50) Massive contracts + new NBA media deal
(10:30) Post-retirement business plan
(14:30) Reform Ventures creation story
(20:00) Thad's investment criteria
(24:45) Best investments so far
(26:50) Ownership in pro teams
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Thaddeus Young:
Website: https://reformventures.com/
Twitter: yungsmoove21
Instagram: thad.young21
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Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
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Thanks for listening! Make sure to hit the "follow" button to be updated when new podcast episodes get released.

Jun 1, 2023 β’ 27min
#48: Hugo Inglis - Olympic Athlete, Partner HIA | Connecting athletes with Charities | Competing in the Olympics | Good vs. average vs. bad charities | Rise of athlete communities
Hugo Inglis has participated in 3 Olympic games for New Zealand and is also building an exciting model around athletes + philanthropy.
High Impact Athletes (HIA) connects world-class athletes with world-class charities, where every dollar given can do the best possible.
This was a fascinating conversation about athletes doing good in the community, playing in the Olympics, and the power of athletes.
Chapters:
(01:25) Hugoβs Olympic journey
(05:20) Idea to build High Impact Athletes
(08:25) What makes a good charity?
(14:30) Rise of athlete communities
(16:35) Charities on the blockchain
(19:20) HIAβs business model
(21:40) Trends in sports
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Hugo Inglis:
Website: https://www.highimpactathletes.org/
LinkedIn: https://www.linkedin.com/in/hugo-inglis/
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Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 30, 2023 β’ 26min
#47: Anand Rajaraman - Owner SF Unicorns, GP Rocketship.vc | Global cricket landscape | Owning a pro sports team | 2x exited founder and VC | Where sports tech is headed |
Anand is a two-time exited founder, Junglee (acq. by Amazon) and Kosmix (acq. by Walmart) that is now a founding partner of rocketship.vc and owner a United States cricket team, the San Francisco Unicorns.
The San Francisco Unicorns will be one of the first 6 cricket teams in Major League Cricket.
This was a fascinating conversation with Anand Rajaraman on cricket, owning a pro sports team, sports tech, and entrepreneurship.
Chapters:
(01:35) Owning a pro sports team
(03:00) Differences in cricket across the world
(05:45) US cricket landscape
(08:50) Anandβs entrepreneurial journey
(12:30) Running a team vs. a company
(16:15) Growing sports tech ecosystem
(21:30) Web1, Web2, Web3
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Anand Rajaraman:
Website: https://www.sfunicorns.com/
LinkedIn: https://www.linkedin.com/in/anandrajaraman/
.
Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 28, 2023 β’ 9min
Weekly Roundup: Business of Athletes, Sports, & NIL (May 22-28)
(01:30) - Business of Athletes
β’ Tom Brady, Steph Curry, and Dirk Nowitzki with big moves
(03:40) - College Sports/NIL
β’ Opendorse stays active and collectives making moves and a sports betting report
(06:30) - Sports Business
β’ India continues to grow, Fanatics & DAZN get busy, and pickleball is getting funky

May 26, 2023 β’ 25min
#46: Michael Raymond - Founder Raymond Representation | NIL Agency Space | Building a Talent Management Business | Athlete Entrepreneurs | Boutique vs Big Agencies (pros & cons) | Favorite NIL Deals
Michael Raymond is an up-and-coming talent agent currently representing professional basketball players, influencers, student-athletes for NIL, and E-sports teams.
Raymond Representation is a community-focused and innovative sports agency, specializing in NIL and Talent Management
If youβre interested in the agency world, NIL, or influencer marketing then this podcast fills all that and more.
Chapters:
(01:40) Journey to building a sports agency
(07:40) Scaling a sports agency
(10:50) Builders vs. leaders vs. sellers
(11:45) NIL & where itβs headed
(15:00) How the agency space is changing
(19:30) Favorite NIL Deals
(21:20) Trends to watch in sports
.
Michael Raymond:
Website: https://raymondrep.com/
Twitter: https://twitter.com/Raymond_Rep
LinkedIn: https://www.linkedin.com/in/raymondrep/
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Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 23, 2023 β’ 28min
#45: Cole & Cody Hock - Founders of Up North Management | Creator-Led Businesses | Sports content creators | Building a talent agency & the future of it | How startups & brands can leverage creators
Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.
Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures.
They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham.
Chapters:
(04:10) How they signed their first clients
(06:20) Different social media platforms + daily life of creators
(09:20) Operations of a talent agency
(11:00) Building a creator-led business
(16:30) Business model + where agency space is headed
(20:10) What are brands looking for?
(23:15) Advice for startups/brands looking to use creators
(25:00) Trends to watch in sports media
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Cole Hock & Cody Hock:
Website: https://www.upnorthmgmt.co/
LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/
LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/
.
Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 21, 2023 β’ 13min
Weekly Roundup: Business of Athletes, Sports, & NIL (May 15-21)
Every Sunday I go into detail of the most important stories you need to hear more about...
(01:00) - Business of Athletes
(03:50) - College Sports/NIL
(07:00) - Sports Business

May 18, 2023 β’ 28min
#44: Evan Kirkham - CEO, Co-Founder Outlier | Sports betting super app | Law background benefits as a founder | 5-year PAPSA anniversary | Sports betting & tech trends | Pivoting a company
Outlier raised over $3M to pivot their original idea and build the first-of-its-kind sports betting platform where sports fans can browse, analyze, and execute bets with confidence.
Evan Kirkham was previously a litigation attorney before jumping into the sports tech founder seat (which gives him a unique perspective on the market).
Recorded near the 5th anniversary of PAPSA, which legalized mobile sports betting in the US, this was a very insightful conversation as Outlier is attempting to build a sports betting super app.
Chapters:
(01:05) From attorney to sports tech founder
(04:00) Legalese and ChatGPT
(05:55) Pivot from Colorcast to Outlier
(12:15) Advice for founders pivoting a company
(14:05) Revenue model
(17:15) Acquiring and retaining customers
(20:20) Sports betting market overview
(24:55) Trends to watch in sports
.
Evan Kirkham:
Website: https://outlier.bet/
LinkedIn: https://www.linkedin.com/in/evan-kirkham-581b1220/
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Andrew Petcash links:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 16, 2023 β’ 38min
#43: Loron Orris - Founding Partner Asia Sports Tech | Innovation waves in Asian sports | Building NBA Asia & IMAX Japan | Sports as an asset class | Overview of Asian sports ecosystem
Asia Sports Tech is one of the leading business consulting and financial advisory firms in all of Asia.
Loron Orris has 30+ years of experience in sports including being the managing director of NBA Asia during its early days. He also teaches at the Chinese University of Hong Kong Business School.
Asia Sports Tech and Loron Orris believe in the future growth of Asian sports β which led to a great conversation.
Chapters:
(01:15) Journey to Asia
(06:00) Building NBA Asia and IMAX Japan
(09:50) Waves of innovation in sports
(13:50) Overview of Asia Sports Tech
(19:30) Sports globalization
(22:30) Challenges new entrants face in Asia
(26:35) Challenges of expanding beyond Asia
(30:25) Culture differences + trends to watch
.
Loron Orris:
Website: https://asiasportstech.com/
LinkedIn: https://www.linkedin.com/in/loronorris/?originalSubdomain=hk
.
Andrew Petcash:
π Website: https://profluence.com
βοΈ Newsletter: https://www.petcashpost.com
π Podcast: https://profluence.com/podcasts/
π£ Twitter: https://twitter.com/andrewpetcash
πΊ TikTok: https://www.tiktok.com/@andrewpetcash
πΈ Instagram: https://instagram.com/andrewpetcash
πΌ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
π₯ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!

May 14, 2023 β’ 14min
Weekly Roundup: Business of Athletes, Sports, & NIL (May 1-14)
(01:20) - Business of Athletes (JJ Watt, Aaron Rodgers, and more)
(06:15) - College Sports/NIL (betting scandals, new legislation, $300k to transfer, etc)
(10:25) - Sports Business (new AI partnerships, Betr acquisition, and politics mixing with athletes)