In July 2023, Better Collective acquired Playmaker HQ for up to $54M with $15M upfront.

Playmaker is a sports media platform, content machine, and emerging talent agency.

Brandon Harris is a long-time entrepreneur who has spent over a decade building in sports.

Chapters:

(01:20) Entrepreneurial path

(03:45) Overview of Playmaker

(05:20) Scaling to 70 employees

(08:00) Business lessons learned

(12:00) Better Collective acquisition

(17:00) Future plans post-buy

(19:00) Sports media trends to watch

(21:50) Advice for startups creating content

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Brandon Harris:

Website: https://playmakerhq.com/

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Andrew Petcash:

🏠 Website: https://profluence.com

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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#59: Brandon Harris - CEO, Founder Playmaker HQ | From Idea to $54M Acquisition by Better Collective