

Responsive Lab Podcast
Virtuous Software
Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.
Episodes
Mentioned books

Jan 1, 2020 • 37min
Greg Warner, CEO of MarketSmart, Shares What Donors Really Want
Greg Warner, the CEO of MarketSmart, to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Jan 1, 2020 • 29min
Gabe Cooper on Responsive Fundraising
We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising. Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors. We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we’re curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive

Oct 17, 2019 • 23min
Dan Reed (Part II) on How To Inspire Generosity At Scale
Dan Reed, the CEO and Founder of Seed Fundraisers join us again to talk about growing generosity at scale across various fundraising channels. He also shares practical tips on how you can activate and inspire generosity within annual giving campaigns, major gifts, and event fundraising. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work. Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change. Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges. Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity. Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Oct 16, 2019 • 31min
Mark Santiago, Founder and Entrepreneur Talks Social Media For Today's Nonprofits
Mark Santiago joins us to talk about the where, what and how of harnessing the power of social media for your nonprofit. Hear from an expert about how your organization can utilize digital marketing tools to achieve your goals, grow your donor base & increase the good you do in the world. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 21, 2019 • 23min
Dan Reed (Part I) on the True Purpose of a Fundraiser
Dan Reed, the CEO and Founder of Seed Fundraisers join us to talk about growing generosity and vocational conviction. He also shares what he believes the true purpose of a fundraising professional is, and a few tips on how to evolve your posture toward your nonprofit's donors. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work. Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change. Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges. Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity. Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 20, 2019 • 38min
Carter Crockett, Entrepreneur and Scholar Talks Winning vs. Flourishing
Carter Crockett joins us to talk about the teachings of ancient philosophers and how they can help today's entrepreneurs and nonprofit leaders. Learn the difference between winning and flourishing, plus how creating a culture of excellence can help drive your nonprofit forward. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 8, 2019 • 44min
Hilary Noon, EVP at Pursuant, on The Value of Donor Loyalty
Hilary Noon joins us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing, and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serving with and on-behalf of nonprofits. She is now the Executive Vice President of Insights Analytics and Experience at Pursuant. She's been at Pursuant for 4 years having come from the American Cancer Society where I ran Analytics and Insights at the National level. Pursuant is a mid-size, comprehensive fundraising and marketing agency that works exclusively with non-profit organizations to drive engagement and growth. They focus across the entire donor pyramid using strategic services, creative storytelling, analytics and human insights to drive greater connection between causes and their donors. And, they power those services efficiently through their technology platforms. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 8, 2019 • 28min
Ryan Corry on Authentic Donor Relations
The newest episode of The Modern Nonprofit Fundraiser Podcast features Ryan Corry, Director of Development at St. Vincent de Paul. Ryan offers personal stories and specific examples of what inspires generosity in all donors: your own generosity. He talks about building authentic donor relations and how to create a vision for the future of your nonprofit. Find out more about Ryan and St. Vincent de Paul on their website. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 7, 2019 • 22min
Taylor Shanklin Reveals Nonprofit Growth Strategies You Need to Know
On the newest episode of The Modern Nonprofit Fundraiser Podcast, we feature Taylor Shanklin, the V.P. of Marketing at Pursuant. Taylor offers practical advice for nonprofits who want to use the same growth hacking strategies that make startups successful. She provides tips for successful growth, how to grow a stronger team at your nonprofit and more. Listen to the whole episode here. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Aug 7, 2019 • 36min
Adam Walker: What Makes a Great Nonprofit Website
Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.” To be the most successful in the digital age, nonprofits need to strive to develop a great website. In this episode of our podcast, we connected with Adam Walker. He’s co-owner at Sideways8, a web design company that helps nonprofits develop websites to reach the right people, increase donations and membership, and ultimately make a bigger impact on the world. When it comes to designing websites for nonprofit organizations, Adam is the one to talk to. So we did. You can follow Adam on Twitter at @AJWalker and read his personal blog at AdamJWalker.com. Want to see something really cool? Check out 48 in 48, in which Adam and his team host events to build 48 nonprofit websites in 48 hours—for free. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.