
Amtower Off-Center
Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.
Latest episodes

Dec 1, 2022 • 46min
How to make Zero Trust architectures successful
Sanjt Ganguli, Vice president, Transformation Strategy and Field CTO of Zscaler, discusses Zscalers FedRamp authorizations, the evolution of Zero Trust architectures, and the seven elements of successful Zero Trust architecture.

Oct 26, 2022 • 43min
Top contracting issues in FY 2023
This podcast discusses the impact of inflation, climate change, and the upcoming election on contractors in FY 2023. It covers topics such as continuing resolutions, budget projections, challenges faced by small businesses, the defunding of the SBIR program, travel challenges, and contracting issues and protests.

Oct 5, 2022 • 48min
Secrets of Strategic Pricing for GovCon
This podcast explores the secrets of strategic pricing for government contractors. The guest discusses the importance of early pricing involvement and collaboration, the significance of having a pricing process, different strategies and considerations for pricing government contracts, essential tools and strategies for bidding, and the importance of competitive assessment and price to win.

Sep 29, 2022 • 43min
All things GMarkU
Stephanie Geiger, executive vice president and co-founder of Government Marketing University, joins host Mark Amtower on this week's Amtower Off Center to discuss the founding of GMarkU and the upcoming GAIN conference in October. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 7, 2022 • 45min
Issues impacting the procurement process
Peter Lierni, industry expert, discusses the high turnover in business development and capture personnel and other issues impacting the procurement/RFP process. Topics include the state of government contracting, the significance of context and relevance in winning business, tailoring content for procurement success, and exploring the Solution Engineering Tool Set for competitive pursuits.

Aug 31, 2022 • 42min
Innovation in the GovCon market
Stephanie Alexander, partner and co-founder of GovMates and founder/CEO of BOOST, joins host Mark Amtower on this week's Amtower Off Center to discuss some caveats for small businesses entering government contracting and innovation in the GovCon market. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 2022 • 44min
The benefits of attraction marketing
Influence Builder Founder and CEO Danielle Clark joins host Mark Amtower on this week's Amtower Off Center for a wide-ranging discussion on attraction marketing. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 20, 2022 • 43min
An expert's take on intellectual property
Intellectual property attorney Linda Hutchison joins host Mark Amtower of this week's Amtower Off Center to discuss how to protect your IP and how to avoid infringing on someone else's. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 2022 • 43min
An expert's take on bid protests
McMahon, Welch and Learned PLLC attorney Lew Rhodes joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on bid protests. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 2022 • 41min
The impact of PR in GovCon
Joyce Bose, president and CEO of Boscobel Marketing Communications, joins host Mark Amtower on this week's Amtower Off Center for a lively discussion on the continuing impact of public relations in GovCon. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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