Frontier CMO
Presented by Think with Google
There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.
Episodes
Mentioned books
Jun 19, 2024 • 25min
Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development
Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they’ve experienced over the years, and ways they work with creators and influencers to share the power of their platform.
May 29, 2024 • 26min
Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
Uber VP of Marketing, David Mogensen, discusses the fusion of faith and science in media measurement, the importance of creativity in driving growth, and Uber's innovative brand positioning strategies. Insights on creating great Super Bowl ads, global marketing challenges, and balancing short-term gains with long-term brand building are explored in this informative podcast.
