Modern Marketers
Think with Google
Modern Marketers is a podcast from Think with Google. Our host, Joshua Spanier, VP of marketing at Google Media Lab, speaks with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.
Episodes
Mentioned books
May 29, 2024 • 26min
Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
Uber VP of Marketing, David Mogensen, discusses the fusion of faith and science in media measurement, the importance of creativity in driving growth, and Uber's innovative brand positioning strategies. Insights on creating great Super Bowl ads, global marketing challenges, and balancing short-term gains with long-term brand building are explored in this informative podcast.
