Sweathead, A Strategy Podcast

Lee Maicon is Chief Strategy Officer of McCann - the North American Chief Strategy Officer. It's a big role but Lee cares about the small things such as the craft that goes into account planning. "Craft" can be an esoteric word that planners throw around like the phrase "classically trained" planner. So we discuss what craft is when the word isn't used in an esoteric way. You can find Lee here https://twitter.com/leemaicon For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Two things Toronto-based strategy head Dino Demopoulos has spent much of life doing are music and strategy. In this interview, we discuss how promoting events, running record labels, and DJ-ing have something to do with strategy. You can find Dino Demopoulos here:  https://www.linkedin.com/in/dino-demopoulos-91b1073 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Jane Evans runs the Uninvisibility Project.  Having been a prolific creative director and having run an agency, she's now on a mission to make women over 50 uninvisible.  You can find Jane here https://twitter.com/janee and The Uninvisibility Project here https://www.uninvisibility.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Marco del Valle is a strategist at Epoch Design in the UK. He recently posted hypothetical strategies every day for a month. How do you sell Britney Spears to CEOs? The durian to westerners? Yoga to body builders? We discuss how Marco made a move from the Philippines to the UK and then go through 10 different strategies. You can find Marco’s work here: https://twitter.com/marcodel_valle/status/1190251547042684928?s=21 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Katrina Grönberg (née Wong) is a career-long planner. Her first planning role was at Leo Burnett in Sydney then she worked at Droga5 and then she went to BBDO in New York, met a guy, moved to Sweden, and had two boys. We discuss all of this. You can find Katrina here https://www.instagram.com/katrinagroenberg For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this.  You can find Brian here https://twitter.com/brianwaka For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

Dabs runs Adland. It's a website with over twenty years of ads from around the world. Adland went down recently after a copyright dispute. But it's back up. This week. And that's really cool. In this interview, we discuss what Dabs has learned about advertising over the years, issues with copyright and DMCA takedowns, as well as how creative award show juries–and their jurors– work. You can find Adland here https://adland.tv/ and Dabs here https://twitter.com/Dabitch For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard

Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized. You can find Duncan here: https://twitter.com/phixx For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com

Nicolas Lévy is Managing Partner and CSO at Marcel in Paris. Marcel is part of the huge holding group Publicis but it tries to maintain an independent spirit. We discuss how Marcel works, getting strategy to work at Marcel, as well as mentoring strategists. And I accidentally call Nicolas "Marcel" once - maybe twice - but let's see if it sticks. You can find Nicolas here https://twitter.com/nico_atd For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com