FreightWaves LIVE: An Events Podcast

You already know you need to start creating. After all--most of your competitors are offering the same equipment, services, and rates. It's time to stand out from the pack by addressing the four most common fears companies and brands are facing before they start creating video and podcast content, in this fireside chat with Digital Dispatch founder Blythe Brumleve and FreightPlus' Director of Marketing Kyle MacNaught.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency talk about the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason walk through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how manufacturers, distributors and consumer brands can predict and manage supply chain disruption, better collaboration between the buyer and supplier and, ultimately, improve supply chain performance that boosts the bottom line, in this fireside chat between JT Engstrom, Chirf Strategy Officer at FreightWaves, and Tom Kieley, CEO and Co-Founder of SourceDay from the North American Supply Chain Summit.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

2020 was a year of tremendous challenges, at the same time a valuable opportunity to rethink our supply chains and diversification of production facilities, analytics, and technology. Because of COVID, there was a repositioning of supply chains on a scale never seen before along with a massive boom and shift of consumer spending habits. We are certainly not done yet – the continued demand for medical supplies, the upcoming need to rush vaccines to all points on the planet at once, and the uncertainty of consumer spending habits will continue to place incredible pressure on supply chains and resources. Shawn Stewart, President and Managing Director, North America for CEVA Logistics breaks it down with Kevin Hill in this fireside chat from the North American Supply Summit.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Heather Kettelhohn started as executive director of Global Planning and Supply Management at automotive engine supplier Cummins Inc. in March, just as the global pandemic forced assembly plants to shut down. How did she manage inventory control when no one was ordering and how did she get products flowing as new truck demand soared with the clamor for consumer goods?WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this panel, Kyle Lintner discusses the current and future challenges tied to contract freight, and the innovation currently underway to improve upon the seemingly broken system on both the Shipper and 3PL sides of the Supply Chain. Kyle is joined by Andrew Silver from Molo, Michael Carlisle from US Cold Storage and Josh Phelan from JB Hunt.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

How do companies develop a sustainable supply chain? The answer lies in taking a holistic approach. This includes sustainability strategies throughout a supply chain, from procurement of all materials and transportation. Kevin Hill, Director of Editorial and Research at FreightWaves talks with the VP of Sustainability & Capabilities Procurement at Anheuser-Busch, Angie Slaughter.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In advance of their upcoming report on 2021 Supply Chain forecasts, Peter Bolstorff discusses with George Abernathy their expectations for the near future. After the chaos of 2020, what do supply chain managers need to know to thrive when the dust has settled?WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Alison Bodor, President and CEO of the American Frozen Food Institute shares how COVID-19 has impacted the frozen food industry and its supply chains over the past nine months. She additionally shares insights on how the supply chain has permanently changed and where uncertainties remain for the industry as we look ahead to 2021 and eventually the new “normal” marketplace and operating landscape.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

With a multitude of moving parts, coordinating supply chains of the 21st century is an art as much as a science. New advantages are being given to those first-movers who adapt on the fly. In an age of immense data collection, what are the metrics that matter? How can supply chain managers eliminate the noise to focus on what's really important? Andrew Cox, Market Research Analyst at FreightWaves talks with Meghan Nicholas, Senior Director, Supply Chain Strategy and Planning at Dollar General in this keynote address.WatchApple PodcastSpotifyMore FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices