New Digital Age

Out of home (OOH) was traditionally seen as a standalone media channel, but digital screens are changing this perception. Now, thanks to the data-targeting and measurement of programmatic, brands can fully integrate digital out of home (DOOH) into their omnichannel campaigns. In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale.Topics discussed in this indepth conversation include the biggest benefits of including programmatic DOOH in a cross-channel campaign; how it works most effectively with other channe; the role of first-party data in DOOH campaigns; how DOOH and programmatic OOH are helping advertisers measure impact more effectively and much more.

Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London.The discussion explores how Uber is building its advertising business in the UK, part of the company's ambition to create a $1bn business in the next two years.We discuss the value of Uber's unique data, the ad formats proving most success across both its ride and Eats businesses, the role of retail media, and the role advertisers are playing in adding value to the Uber riders' user experience. The reception from every advertiser I've spoken to has been incredibly positive, mainly because of the clarity but also because a lot of the products we have our solus advertiser, so you don't need to compete with other brands within the experience," he says.

NDA Editor Justin Pearse and Publisher Andy Oakes are back for another essential trawl though a week in digital media and marketing.Reflecting on last week's Cannes Lions festival, this week's podcast turns out to be an events special.We're joined by good friend and Madfest Co-Founder Dan Brain who reveals the treats in store for attendees at next week's festival and we discuss the must-attend industry events this year. Many of which unaccountably turn out to be run by NDA.We of course also talk about attention in advertising and Andy wears a baseball cap and large earphones in an upgrade of his podcasting uniform.*apologies for the sound quality, this week we were out of the studio.....

The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 podcast series. We'll be talking to experts across the industry for a deep dive into different sectors.Out of home is one the oldest ad mediums but it's being supercharged by programmatic technologies to make programmatic OOH one of the most dynamic and burgeoning areas of our industry, To launch NDA's Media 101, we sit down with VIOOH's Global Business Lead, Jem Djemal for a introductory briefing on the opportunities offered by programmatic OOH.Topics covered include: trends, especially consumer behavioural trends, driving its growth; the main challenges of leveraging programmatic DOOH and how they can be overcome; how programmatic DOOH can be deployed as part of an omnichannel campaign; how it is most effectively integrated with other channels like audio or CTV; how it fits into clients' existing attribution and effectiveness models; the biggest challenges around audience targeting & campaign measurement; and the state of creativity in programmatic OOH, especially DCO.

In this podcast series, we’ll be talking to agency leaders to discover the stories behind their journey to the top of the industry and what lessons others can learn from them.Anne Stagg is the UK CEO of dentsu's Customer Experience Management Line of Business (CXM). Leading a business of 940 people, she was previously Head of Client Services at Merkle UK. "I started in the engine room of marketing, data. And who knew data would one day be cool," she says. "The pace of digital acceleration has been dramatic in recent years but prior to that it felt a gradual process getting into data. But now it's at the heart of the end-to-end customer experience."She may now be at the very top of the industry but in the conversation below, she is disarmingly frank and honest about her own challenges and how she overcome her own perceived failings, always putting people first, then and now. How to find mentors and coaches and the critical difference between the two is an area of huge importance to her. "It begins with self-reflection, we need to know and understand our own failings or limitations. You need a really good view of exactly what you want to get out of it. The best advice I was given was 'stop working like you have something to prove' as you'll be focussed on the wrong things. like pace or impressing the right people, rather than focussing your efforts in the right areas.Just do what you do best and the rest will follow."She also discusses how to step up into the role you don't think is rightfully yours but actually is perfect for you. "I always say to my managers, look around your team to identify the people that are diong a great job and make sure you pull them with you, rather than focus on the people who should loudest." 

In this 'Cannes special' episode of It's Always Media Thursday we discuss the highlights of the opening day at Cannes 2023 with Charlie Crowe of Crowe Advisory.We talk about the ANA (The Association of National Advertisers) and transparency in advertising plus why Cannes is still really important despite sometimes being seen as solely a networking event. Andy, Justin and Charlie discuss seeing business being transacted in front of their very eyes, proving that Cannes does offer ROI despite of (or because of?) the glitz and glamour.This year Cannes is bigger than ever, there are more yachts, more people and more Americans. CMOs and big agency leaders are in town and Cannes is buzzing.

NDA Editor Justin Pearse and Publisher Andy Oakes are back with yet another insightful discussion - or slightly-foggy chat - about a week in the digital media and marketing industry.This week we wonder why AI keeps dominating headlines in NDA and beyond, discuss the unfeasibly-large number of events beind run by ourselves and the industry ast large. We're joined by special guest Paul Coggins, CEO or Adludio to discuss the rising excitement around Cannes Lions 2023."The impression I'm getting this year is that it's back, back in a big way!," he sums up. We also discuss media optimisation, optimising for attention and why he sees such opportunity in the talent available in Africa today. 

CMO Confidential is a podcast series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.In this episode, we sit down with Matt Barwell, CMO at Britvic. He talks about Britvic's fascinating digital in-housing journey. "If you can to our Infused studio, you wouldn't be able to tell who's a Britvic employee and who works for The & Partnership. They come together to create a muscle that is deeply embedded in the organisation. We're also doing a huge amount of work digitally upskilling our own employees." The conversation covers topics including why a CMO's role is inherently focused not just on growth but on long-term sustainable growth, how Britvic is growing its data literacy, the "massive opportunity" offered by social media in customer engagement and how it has made the fundamentals of marketing even more important. 

NDA Editor Justin Pearse and Publisher Andy Oakes are back with yet another unstructured and frankly often bewildering discussion of a week in the digital media and marketing industry.Alongside the unwelcome return of Andy's Train Chat, we talk about Justin's love for hotels over football, the retail media boom, the highs of thei year's London Advertising Week, and the rising excitement about next month's Cannes Lion festival.This week we are joined by special guest Emma Jensen, Regional Digital Director, PHD, fresh from the previous night;s NDA and Eyeo's Digital Women dinner focuses on sustainability in online advertising. 

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Teja Patel, Senior Director, Global Digital Media at Cisco.Teja Patel is a true digital veteran and is now bringing her years of experience to help the IT giant's own digital transformation to, in the words of COO Maria Martinez, Chief Operating Officer, "evolve to deliver complete as-a-service solutions for our customers to power the next digital transformation."The wide-ranging discussion covers areas including the benefits and perils of AI in marketing, the changing role of agencies,  the importance of communities to Cisco and the central role she sees Reddit playing in its interactions with its customers. "We have more than one million members of the Cisco community online and there’s a huge amount of peer-to-peer support. Community is hugely important to us. Over the next few years my vision is that a buyer shouldn’t have to leave the  platform they’re on to be able to find all they need." On media fragmentation: "I’ve seen so few example where companies have delivered a clear, seamless experience from touchpoint tp touchpoint for the end consumer. We’re not there yet and are on that journey now. It’s about educating internal stakeholders on the importance of that seamless consumer experience."