New Digital Age

In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Alex Prouhet, VP of Advertising at Deliveroo.Eighteen months in the role, Alex discusses Deliveroo's focus for advertising in 2024, the future of retail media, how Deliveroo Media and Ecommerce has developed since its launch in 2002, Deliveroo's role in the omnichannel consumer journey, the power of partnerships such as ITV, and much more."We're very nascent in retail media and there aren't a lot of new media channels the come along. There's a hunger for advertisers to reach consumers in different ways. With the death of the cookie we're in a new world and with retail media we're just scatching the surface of what its potential could be."

Joy Dean is Head of Attention UK, Tobii ATTEX, an attention data exchange. A self-described Startup Queen, for the last 18 years she's played a pivotal role in the growth of adtech including at Tribal Fusion before it became Widespace, helping launch InVibes, at Widespace before it was bought by Azerion, and launching the programmatic arm of Ogury. The conversation covers subjects such as the need to refocus on the quality of the data that powers methods of measuring attention in advertising, why attention alone can't be used as a standalone metric, the danger of gamifying it, and why it will never become a new currency."Everyone in the attention space has a different view on how we should measure it. In any near future we won't see agreement on what measurement is. Will it be standardised in the near future? No. Will there be some kind of baseline we all agree on? Yes, I can see that happening. I don't think it will or should become a currency but should be a piece, in combination with others, of buying."She describes Tobii ATTEX as a world leader in eye tracking. Since 2001 it worked on perfecting the technology in areas like medical research, self-driving systems, VR and gaming. In 2017 it launched an attention-data exchange. "We are so different from what's offered in the attention space. Our sell is only the data. We never stop collecting data, it's always on," she says. "Our main goal is not to productise the data but to take it out to the ecoyst3emt and put the raw data in the hands of customer to let them bujld their own attention-optimisation products".

NDA Editor Justin Pearse and Publisher Andy Oakes return with yet another ramblng chat about a week in the digital media and marketing industry.This week we're joined by special guest Karan Singh, Head of International Advertiser Partnerships, Microsoft Advertising, who gives us his take on industry developments and reveals some shocking views on mince pies.With advertiser desertion of X in the headlines this week, we discuss the ever-present issue of brand safety in online advertising, industry confidence for 2024 after a tough year, the success of NDA's "legendary" Trinity Lunch in ushering in the industry's festive season, and more.In what has rapidly become on of the podcast's more popular segments, we also take a deep dive into Peppa Pig and it's relevance to the digital media and marketing industry. 

NDA Editor Justin Pearse and Publisher Andy Oakes are back due to popular demand with series three of the It's Always Media Thursday podcast, taking a 'unique' look back on a week in the digital marketing and media industry.This week's high-level dose of insight includes discussion of Halloween, Christmas, Mariah Carey, boxing, and a deep dive into Peppa Pig.We also touch on sustainability in digital advertising, Out of Home excitement and welcome this week's special guest, Channel Factory's Commercia Director David Guy.Dave opened Channel Factory's Manchester office and with the city a prime focus for NDA, we discuss the booming media scene there and the similarities and differences to London's digital industry.

In the latest episode of the NDA Meets podcast, we sit down with Brian Morrissey, Founder, The Rebooting, and previously President and Editor in Chief of Digiday.The Rebooting is dedicated to exploring 'The mechanics of building sustainable media businesses' and there is no one better placed to discuss the future of the publishing industry.In a wide-ranging interview, we discuss subjects including commerce, first-party data and why the definition of Made for Advertising (MFA) could be troubling for publishers if examinbed too closely.  We also dig into the meaing of several typically-fprthright statements from Morrissey: “Publishers need to get rid of adversarial business models”“Display advertising a lost cause, strewn with atrocities’and“Digital publishing been hunting for a saviour for so long”.

Terence 'Terry' Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he's been been behind, he is one of our industry's most influential figures. On the health of the adtech market: "This is an industry that has been called dead many times over the years, for many reasons, but it never is. This is a sector that has demonstrated a resiliency that's almost unrivalled. We keep throwing existential challenges in its way and we somehow manage to innovate or iterate our way to keep growing."On the potential ressurection of Twiter's ad business by new CEO Linda Yaccarino: "I want it to work. I have great respect for Elon Musk but he doesn't understand media. This will be Linda's greatest challenge. My mantra is just let he do her job." On sustainability in digital advertising: Do it whether you want to save the planet or make more profits. They're both green." On retail media: "This could usurp 20-25% off the open internet better targeted towards conversion of goods. Commerce is advertising perfected, so it makes a lot of sense." On industry events: "Ignore the data and the tech and the software and ultimately this industry just comes down to people. You have to build. personal relationships, real-life relationships are irreplaceable to build trust." 

Out of home (OOH) was traditionally seen as a standalone media channel, but digital screens are changing this perception. Now, thanks to the data-targeting and measurement of programmatic, brands can fully integrate digital out of home (DOOH) into their omnichannel campaigns. In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale.Topics discussed in this indepth conversation include the biggest benefits of including programmatic DOOH in a cross-channel campaign; how it works most effectively with other channe; the role of first-party data in DOOH campaigns; how DOOH and programmatic OOH are helping advertisers measure impact more effectively and much more.

Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London.The discussion explores how Uber is building its advertising business in the UK, part of the company's ambition to create a $1bn business in the next two years.We discuss the value of Uber's unique data, the ad formats proving most success across both its ride and Eats businesses, the role of retail media, and the role advertisers are playing in adding value to the Uber riders' user experience. The reception from every advertiser I've spoken to has been incredibly positive, mainly because of the clarity but also because a lot of the products we have our solus advertiser, so you don't need to compete with other brands within the experience," he says.

NDA Editor Justin Pearse and Publisher Andy Oakes are back for another essential trawl though a week in digital media and marketing.Reflecting on last week's Cannes Lions festival, this week's podcast turns out to be an events special.We're joined by good friend and Madfest Co-Founder Dan Brain who reveals the treats in store for attendees at next week's festival and we discuss the must-attend industry events this year. Many of which unaccountably turn out to be run by NDA.We of course also talk about attention in advertising and Andy wears a baseball cap and large earphones in an upgrade of his podcasting uniform.*apologies for the sound quality, this week we were out of the studio.....

The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 podcast series. We'll be talking to experts across the industry for a deep dive into different sectors.Out of home is one the oldest ad mediums but it's being supercharged by programmatic technologies to make programmatic OOH one of the most dynamic and burgeoning areas of our industry, To launch NDA's Media 101, we sit down with VIOOH's Global Business Lead, Jem Djemal for a introductory briefing on the opportunities offered by programmatic OOH.Topics covered include: trends, especially consumer behavioural trends, driving its growth; the main challenges of leveraging programmatic DOOH and how they can be overcome; how programmatic DOOH can be deployed as part of an omnichannel campaign; how it is most effectively integrated with other channels like audio or CTV; how it fits into clients' existing attribution and effectiveness models; the biggest challenges around audience targeting & campaign measurement; and the state of creativity in programmatic OOH, especially DCO.