AI Marketing

Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders. BIO Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both.  BIO Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing CONNECT WITH TOM  Tom@InterviewValet.com  InterviewValet.com  269-217-6690  in/ThomasMSchwab  @Interviewvalet  @TMSchwab  /ThomasSchwab  tom.schwab87 Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.    Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books BIO Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. 

You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly.   BIO Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.   HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com 

Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.      Key takeaway or call to action  www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now. BIO Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today.

Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn   FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies. BIO Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann   FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one.   Key takeaway or call to action  The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast   BIO   Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.     Want to discuss your video or eCommerce program with Mark? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456  

Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website... Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/)  Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot   FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman

How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing.     FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management   FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth Godin Monique's BIO I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.   Host Mark Fidelman @markfidelman www.fanaticsmedia.com 

Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by.   GUEST BIO  Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world’s best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the world’s biggest brands, including Kellogg’s, Gillette, Duracell, Pepsi, Domino’s, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth.   My Twitter Handle @Markfidelman  My Website www.fanaticsmedia.com