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AI Marketing

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Jun 15, 2021 • 31min

How to Pitch Influencers and the Media

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com
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May 20, 2021 • 23min

How to Master PR and Drive Leads

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful      BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.   Contact Victoria at @GoVictoriaK and www.victoriouspr.com  --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com   
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Apr 28, 2021 • 22min

How to Overcome the Fear of Branding

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.   Take the Quiz  https://sixpointcreative.com/digitalbrandbuild/   Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103   -------------------- Work with Fanatics Media www.fanaticsmedia.com 
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Apr 27, 2021 • 30min

Here's Why Press Releases are Cool Again

Are press releases cool again? How do create press releases that work How journalists decide on stories  Why headlines matter  Why a quote can save you    BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.  Listen to CEO of eReleases  https://www.linkedin.com/in/publicity/    ------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com   
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Apr 23, 2021 • 25min

Copywriting Best Practices to Close More Deals

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.   How do you create the right copy?  How I develop the expertise?  Where do I find good copywriters?  How do I know I hired a good copywriter?  Little hacks and tricks you need to know  BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com 
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Apr 22, 2021 • 18min

How to Steal Traffic from your Competitors 

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.    BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.   Learn more www.fanaticsmedia.com 
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Apr 6, 2021 • 22min

GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing

Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.   BIO:  Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all. Schedule a call: calendly.com/zeze-beamcity/convo. Reach him at @beamcityinc ------------------- Reach Mark Fidelman @markfidelman  www.fanaticsmedia.com 
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Mar 22, 2021 • 19min

How to Create an Offer You Can't Refuse

Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse.  Learn the 4 components in developing this model.   BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book). Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem  How to reach Steven: @stevenvbe  ------------------ Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC 
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Mar 20, 2021 • 19min

What You Need to Know About AI and Google Ads

Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads  Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC   
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Mar 16, 2021 • 40min

How to Crush it on Amazon

Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.  Funnel Hacks Setting up your own Funnel Step by Step Build your own Amazon Business BIO Peter is an Amazon sales professional  Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

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